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How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games

The Realtime Report

The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. Other social media efforts for Campbell’s Go include: Tumblr: Campbell’s Go has its own Tumblr page, which features similar content to the Facebook page.

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Social Networking Stats: 21% Of Online Video Is Now Mobile, #RLTM Scoreboard

The Realtime Report

Tumblr: 190 million blogs. via Tumblr. Mobile Video Now Accounts For 21% Of All Online Video Plays. 21% of all online video-plays globally were completed through mobile devices in the first quarter of the year, according to video technology company Ooyala. Since 2012, mobile and tablet video viewership is up 532%.

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Social Networking Stats: #RLTM Scoreboard, Facebook’s Mobile Ads More Effective Than Twitter’s

The Realtime Report

Tumblr: 65 million blogs. via Tumblr. Do Facebook Mobile Ads Work Better Than Twitter’s? Facebook mobile ads are more successful than Twitter’s, according to a new report by TBG Digital. Mobile ads have a CPM of $9.86, 13x higher than desktop ad CPMs for the social network. via LinkedIn. via Tagged.

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Where’s Social Media Going in 2014?

Mindjumpers

Most of us have realized that real time content has the potential to engage a large part of the fan base and go viral. This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand. It’s all about visual content.

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Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. There were realtime web scoreboards for all 302 events, and realtime results and live torch relay tracking on the mobile apps. million tweets for 204 teams on desktop and mobile.

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12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. 99% say they post content to Instagram; 67% post to Facebook, 51% to Snapchat, and 43% to Twitter. Image credit: DreamGrow. MediaPost ).

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Social Networking Stats: LinkedIn Tops 259 Million Members, #RLTM Scoreboard

The Realtime Report

Tumblr: 162 million blogs. via Tumblr. Unique users are up 49% year-over-year, including both desktop and mobile. Total pageviews for mobile and desktop increased 72% year-over-year. CNET credits strategies focused on content and mobile apps ; CEO Jeff Weiner also mentions the importance of students on the platform.