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9 YouTube trends for your content strategy in 2022

Sprout Social

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. But like on all social networks, trends on YouTube come and go. This new mobile-first feature allows the platform to capitalize on the fact that 70% of its viewership comes from mobile devices.

YouTube 138
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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Today’s lesson is user-generated content 101 and five reasons why the future belongs to the users. User-generated content is far better at creating that community. Rise of the social photobooth and video jukebox. Culture and systems such as these will greatly enhance the content produced and inspire users to contribute.

Content 253
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Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. There were realtime web scoreboards for all 302 events, and realtime results and live torch relay tracking on the mobile apps. million “likes” on the social network.

Mobile 182
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Health And Fitness Apps See 62% Increase In Usage In Last Six Months

The Realtime Report

Looking at data from over 6,800 iPhone and iPad apps listed under the health and fitness category, Flurry Analytics reports a 62% increase in the usage of health and fitness apps over the past 6 months, while the overall mobile app industry has only seen a 33% increase. Fitness Fanatics are 62% females and 38% males, according to Flurry.

Apple 180
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20% Of Apps Are Opened Only Once

The Realtime Report

sports and games apps are the most likely to be abandoned (used only once or twice). social networking and weather apps have the highest retention rate. Social Media Statistics app publishers app retention Localytics mobile app' Does your brand have a dedicated app?

Tumblr 184
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RIP: Social Media Networks & Features that Died in 2016

Ignite Social Media

In October, Vine announced that it will be discontinuing their mobile app. Vine enabled users to download their content and kept the website version online so people could still view the content. Twitter as a Social Network. Which social networks or features were you most surprised to see disappear in 2016?

Features 112
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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

As part of my new approach to creating content , I’m going to begin curating the best for you. Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization.

Trends 258