Convince & Convert

DECEMBER 8, 2015

It’s December which means it’s time for next year’s predictions about social media marketing and content marketing to appear in multitudes , seemingly all at once, like the opinion version of new-to-the-bandwagon Carolina Panthers fans. The 2016 Content Marketing Trend is Low-Res Video. Image via BigStockPhoto.com.

Trends 60

Trends Content Nielsen Marketing 60

Twist Image

SEPTEMBER 11, 2014

You''re in the minority (and yes, I say this with full acknowledgement that if you''re spending money on mobile data, this newly added features can be both draining and expensive. From the article: "From May to July, Facebook said video views have surged 50%, with more than 65% of the total taking place on mobile.

YouTube 80

YouTube Nielsen Mobile Advertising 80

Sprout Social

NOVEMBER 2, 2023

Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint? Identify content gaps. Guide multiple departments.

Examples 102

Examples Template Templates How To 102

Social Media Strategies Summit

JUNE 8, 2023

But the challenge for brands remains: how can you stand out on a platform that prioritizes content from friends and family? RESULTS : A Nielsen Catalina Solutions study discovered that the campaign drove a near-9% increase in in-store sales for RXBAR, along with a 7.5% So Facebook can’t be all bad.

Brands 130

Brands Facebook Influencer Campaign 130

Mindjumpers

DECEMBER 11, 2012

Nielsen, IT Entrepreneur. They prefer services that have a good mobile interface, services like Sina Weibo & Weixin (WeChat). They mainly access the Internet through their mobile phone, either a local branded phone or a low-end Android smartphone. . > Guest post written by Jens H. They only speak Chinese.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Audiense

JULY 7, 2017

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. Interestingly this segment along with those of Ciudadanos y Podemos (Spanish political parties) consume the most televised content.

Nielsen 112

Nielsen Sports Overview Influencer 112

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Similarly, Nielsen ratings seem to be outdated.

Authentication 137

Authentication Nielsen How To Case Study 137

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits. This makes relevant content and ease of finding it crucial. Is your website responsive and mobile ready?

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Sprout Social

JUNE 14, 2022

SMS marketing (or “text marketing”) is a form of mobile marketing that allows businesses to send text messages to customers and prospects. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications. Increase response rates. Provide text-based customer service.

SMS 106

SMS Strategy Marketing How To 106

Hootsuite

MAY 18, 2023

Looking to make a splash with short-form video content? Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience.

Video 112

Video HootSuite How To UGC 112

Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. I believe that will change as the importance of great content grows. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach.

Conversation 167

Conversation B2B Marketing GPS 167

Twist Image

OCTOBER 18, 2011

With smartphones and iPads now promoting content where, when and how consumers want it, the trend is not being lost on television. " The news item goes on to define three emerging TV viewing trends: Micro-mobility. Consumers would like TV content on-demand, but not just from the comforts of their home. micro mobility.

iPad 104

iPad Nielsen Advertising Trends 104

The Realtime Report

NOVEMBER 26, 2019

That’s about what it feels like for the video content (movies, TV) industry, which is awkwardly … straddling. Source:: TV Technology Viewing Shift – People haven’t sworn off entertainment/information viewing, they’ve just shifted their eyes from day/time viewing to OTT ad-free content and they like it … anywhere, anytime, any screen.

Advertising 113

Advertising Nielsen Buy Products 113

Hootsuite

NOVEMBER 25, 2015

Many networks offer you the opportunity to test your content organically before promoting it, so you know you’re giving yourselves the best opportunity to connect with your target audience. That may have a little something to do with Twitter’s great focus on mobile…. billion in mobile ad revenues by 2017. This compares to 42.5

Advertising 112

Advertising Social Media List Statistics 112

Oktopost

APRIL 22, 2019

In fact, this model is on its way out from the digital attribution landscape largely because it reduces marketing content to direct and aggressive pitches that no longer work as well. Secondly, social networks are based on user-generated content which lacks customized links with attribution parameters like UTMs. Nielsen Visual IQ.

Software 101

Software Marketing Analytics B2B 101

Ignite Social Media

DECEMBER 16, 2016

On a positive note, they have been working more with third party research groups (like Nielsen, comScore, Moat) to validate their reporting due to requests for independent measurement of ad performance. Additionally, Pinterest has no way of tracking newly pinned content or tracking follower growth.

Analytics 60

Analytics Platform Social Media comScore 60

Firebelly

MARCH 5, 2010

You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. Where do you start?

Feed Reader 100

Feed Reader Marketing Social Capital comScore 100

Socialmedia.biz

JULY 23, 2017

It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter.

LinkedIn 76

LinkedIn Analytics Metrics ROI 76

Socialmedia.biz

JULY 23, 2017

It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

SEPTEMBER 27, 2013

This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. “Nielsen, through acquisition, has picked up companies that are monitoring social media,” Jeff says. million viewers. ” Four Your Information.

Brands 127

Brands Sports How To MySpace 127

ProBlogger

FEBRUARY 24, 2016

This was the verdict from usability guru Jakob Nielsen back in 1997 , and it’s even more relevant now that reading on mobiles has become so prevalent. Of course, Nielsen was generalising – after all, the New Yorker website wouldn’t exist if people didn’t read online – but the key is to make your copy as compelling as possible.

Nielsen 33

Nielsen Tips Activities News 33

Convince & Convert

FEBRUARY 17, 2015

According to Nielsen, we trust friends and family members’ recommendations 92% of the time. Their website (and newly launched mobile app) is clean, crisp, clear, and transparent. $40/hour Ask for User-Generated Content. Social Business bellhops case study customer experience humanity humanization user generated content'

Case Study 60

Case Study Nielsen Study Process 60

Buzz Marketing for Technology

JUNE 27, 2008

technology) and EduBlogger World (for education bloggers) and I launched a social network called iTeach/iLearn (enhancing instruction with tech across the content areas). This blog has a companion social network , wiki , and Twitter feed designed to support and reinforce its contents. Become a Mobile Computing Professional and Let the.

Education 279

Education Ustream Microsoft Wiki 279

Webbiquity SMM

FEBRUARY 28, 2011

Electronics, Devices, Mobile. • Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. • Marcy Cohen – Sr. . • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Manager Citrix Ready Program at Citrix Systems. • Peter Parkes – Social Media Communications Lead at Skype. • Betsy Aoki – Sr.

List 155

List Twitter Brands Microsoft 155

Justin Levy

JANUARY 13, 2010

Even now Google reader mobile is clunky. link] Mark Nielsen By far RSS. That all said, I provide all subscription options on my blog, because I want my readers my their own choice how they want to “digest&# my content. Email is just super easy to set up…for geeks and non-geeks alike. United States License.

RSS 124

RSS Hubspot Google Reader Feed 124

Buzz Marketing for Technology

JUNE 27, 2008

Its a Jungle Out There Thats Jakob Nielsen s theory. Nielsen champions the idea of information foraging. Nielsen holds that on-screen reading is 25 percent slower than reading on paper. Back to the Jungle Nielsens apt description of the online reader: "[U]sers are selfish, lazy, and ruthless. " Humans are informavores.

Nielsen 279

Nielsen Pluck MySpace Study 279

Mindjumpers

JANUARY 7, 2013

Additionally, mobility is not only just a trend, but a way of life and community management: Brands are using mobile devices to publish tweets, with community managers tweeting from outside the office at events and elsewhere. Similar Posts: The Impact of Mobile Web Usage [Infographic]. You can download the full report from here.

Twitter 262

Twitter Brands Nielsen HootSuite 262

Buffer Social

FEBRUARY 19, 2019

Table of Contents. Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy? According to a recent report from Nielsen, U.S.

CPC 111

CPC Video CPM Cost 111

Idaconcpts

JULY 22, 2013

Resize your Internet browser window to about ¼ of the full screen and you should get a view like the one below: This would mean that several users viewing the site on mobile devices could potentially run into a very frustrating experience. survey participants accessed the Internet via a mobile phone each week during that period.

Project 134

Project Nielsen Insurance Sites 134

Buffer Social

FEBRUARY 19, 2019

Table of Contents. Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy? According to a recent report from Nielsen, U.S.

CPC 85

CPC Video CPM Cost 85

Convince & Convert

JANUARY 28, 2016

You’ve just created the Mona Lisa of content. Unfortunately, great content is worthless if nobody ever sees it. Companies should be thinking just as creatively about their distribution strategies as they are about their content strategies. In many cases, your content will introduce readers to your brand.

Content 60

Content Nielsen Delicious Sentiment 60

Social Media Marketing

MARCH 20, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Content is no longer king.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Oktopost

JUNE 9, 2020

Table of Contents. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. And the best part is, employee advocacy organically emerges from the bottom-up, where up to half of your employees already actively post company-related content , pictures or videos on social media.

B2B 144

B2B Survey ROI Sentiment 144

Firebelly

FEBRUARY 19, 2010

New numbers released by Nielsen today confirm what we’ve known for a while: Facebook is the web’s number-one time sink 4. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined. Think about that for a moment.

Yahoo 100

Yahoo Facebook MySpace Paid Search 100

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 80% of Twitter use is on mobile devices. blogs and mobile marketing—52%) and SEO (51%). 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2011

Gina Gotthilf proposes “6 questions to ask in determining if your website welcomes interaction,&# such as whether or not your content is sharable, dynamic, and open to reader input. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program.

Social Media 198

Social Media Tools Tips ROI 198