Sherrilynne Starkie
SEPTEMBER 12, 2015
Facebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind. The social network will be soon introducing new sections to Pages, so different types of businesses can feature prominently the most relevant content. billion people.
Sherrilynne Starkie
AUGUST 19, 2014
Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. The sweet spot for blog content is from about 300 to 400 words.
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Sherrilynne Starkie
AUGUST 7, 2018
Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. This drop can be seen across all content formats. Use these learnings to inform content and tactical plans. Lastly, become mobile-centric.
Sherrilynne Starkie
JUNE 15, 2018
Digital, especially mobile advertising, is driving the growth as smartphones are becoming Canadians’ primary access point to services and content. per cent, of all online traffic comes from mobile devices according to Statista. And so, mobile will represent a quarter of global ad spend, 25.2 More than half, 52.2
Sherrilynne Starkie
JANUARY 18, 2014
Each New Year’s Day, people resolve to get organized once and for all, and for content marketers being organized can make the difference between being ‘good enough’ and ‘top notch’. Google Keep is a nifty little free app that can help lift a content marketing effort to the next level. The location reminder is really useful.
Sherrilynne Starkie
MARCH 26, 2018
New templates for collections ads are designed to deliver the rich experience of print catalogues on mobile. The idea is elevate and strengthen quality journalism by making adjustments to the algorithm towards more authoritative content. New dynamic ad categories lets advertisers reach people earlier in their shopping journeys.
Sherrilynne Starkie
DECEMBER 22, 2013
Paid vs. earned content. Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Social media for health. User focus. Marketing integration. Handheld devices. Canadians rule! Related posts: Study shows social media drives sales. Bloggers important in PR.
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