Adam Cohen
APRIL 12, 2012
Multinational companies can develop content strategies for engaging followers that are targeted and more relevant. The Follower Statistics feature is an analytics dashboard that allows companies to see how effective their updates have been, including how many followers have viewed and responded to the content.
Adam Cohen
NOVEMBER 1, 2010
We have 1:many as the default – post once and share with many, who consume the content (status updates, photos, videos, links) at their leisure. The barrier to communication is low – it’s easy to share a picture or post given so many ways to share, from mobile to desktop.
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Adam Cohen
APRIL 12, 2012
Multinational companies can develop content strategies for engaging followers that are targeted and more relevant. The Follower Statistics feature is an analytics dashboard that allows companies to see how effective their updates have been, including how many followers have viewed and responded to the content.
Adam Cohen
NOVEMBER 1, 2010
We have 1:many as the default – post once and share with many, who consume the content (status updates, photos, videos, links) at their leisure. The barrier to communication is low – it’s easy to share a picture or post given so many ways to share, from mobile to desktop.
Adam Cohen
JULY 16, 2010
I’m not going to point out that the campaign had awareness and life long before the social media play, or how the real-time authoring of content and demonstrated effects could change the game of how advertisers think – not to mention drive the consumption of their earlier commercials.
Adam Cohen
JULY 12, 2010
Market research teams can share that insight and inform the folks “doing the talking&# on what content makes sense to share and discuss. Social media tools provides customers new ways to hear about, research and talk about their needs.
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