Jeff Esposito

DECEMBER 9, 2013

A social media and content marketing win by parodying the Lord of the Rings and Hobbit movies. social media YouTube Cookie Monster Lord of the Rings Sesame Street the Hobbit' Sesame Street does it again. Well played folks.

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YouTube Social Media Content Marketing 40

Jeff Esposito

NOVEMBER 18, 2013

My love for Sesame Street’s social content marketing is well documented. The company’s social team does a great job of connecting their target parental audience with content that meets both their needs and those of their children. YouTube Cookie Monster Hungry Games Sesame Stree'

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YouTube Meeting Team Company 42

Jeff Esposito

OCTOBER 29, 2010

Yes you control the content on Twitter, Facebook, YouTube, etc., but who owns the URL and content on the network? Is it social, sure but the company owns the content. Can Boston Become the Silicon Valley of Marketing? Can Boston Become the Silicon Valley of Marketing? – The network does.

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Lithium Real Estate Sample Samples 24

Jeff Esposito

SEPTEMBER 1, 2010

The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. Common Misconceptions When many marketers look at social media platforms, they are immediately drawn towards the audience of the site. Facebook for example, has over 500 million users on the site.

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CoTweet CoTweet Press Release Company 36