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Adidas Teams With Champs Sports To Create Instagram Mini Series

The Realtime Report

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. Social Media Campaigns Adidas Champs Sports Instagram Instagram video MINI online video social video Starbucks'

Sports 172
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306
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10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. Harvard College. Image source. Image source.

Education 165
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5 Reasons Twitter Should Continue To Be Part Of Your 2022 Marketing Strategy

SocMed Sean

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Is Twitter Facing Challenges As A Social Network? Is Twitter Still A Good Marketing Platform? Restaurants, sports, and entertainment all do well in the Twitter world.

Twitter 230
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Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? This isn’t a surprise.

Sports 82
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9 YouTube trends for your content strategy in 2022

Sprout Social

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. So what’s hot on YouTube in 2022? Live videos.

YouTube 138
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Behind the Curtain of a Sports Social Media Giant

Convince & Convert

This week: From ExactTarget , a free ebook called The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Most Major League Baseball organizations have many people creating content in various ways. Social Media Stat of the Week: NFL hires 32 bloggers.

Sports 122