Social Media Strategies Summit

JUNE 3, 2022

At Harvey Mudd College, she is part of a small but mighty communications team that produces everything from web content to alumni magazines to academic department newsletters to social media and more. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education.

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Newsletter Project Aggregator Team 219

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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Metrics Influencer Marketing Survey 100

Buffer Social

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. According to Mapp Digital’s email marketing report from 2016,   40.7

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Small Business Newsletter Marketing Survey 94

Writtent Blog

DECEMBER 14, 2014

And one of the very best ways to accomplish that is through an amazing Christmas newsletter. Here are some ways to get the most mileage possible out of your company’s Christmas newsletter: 1. The best kind of Christmas newsletter provides value to the recipient. Exclusivity is a powerful marketing tactic.

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Newsletter Sample Samples Template 111

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Team Hubspot Marketing SMS 110

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. And let’s not get into the level of skill and understanding required to design an appealing newsletter. Or at least, this was true until email marketing templates came along.

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Template Templates Marketing Sample 132

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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SMS Strategy Marketing How To 108

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. In a previous role, I had the benefit of reporting into some of the best marketing executives at American Eagle who gave benchmark-level leadership for social media teams by providing encouragement, curiosity and humility.

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Team Meeting Report Social Media 92

The Social Media Incubator

AUGUST 9, 2011

Content marketing includes writing articles, blog posts, guest posts on other blogs, articles and content for your website, creating videos, creating podcasts, press releases … anywhere you can create and publish content online. The trick is to get maximum mileage from every piece of content you write or create.

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Hubpages Press Release Content Posterous 111

Social Media Strategies Summit

SEPTEMBER 21, 2020

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. Why is it so important for brands to consider social as part of the planning process vs. after the content or campaign has been created?

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Influencer Newsletter Upcoming Campaign 131

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

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Newsletter Social Media Alltop Social CRM 114

agora pulse

JULY 28, 2020

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. Find out how to use the data from your social media reports to learn more about your audience and create content that your fans will love—while helping your brand grow. Speak to Your Audience Specifically.

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Report Data Social Media Content 121

Ignite Social Media

FEBRUARY 1, 2023

And by now every social media marketer should have outlined their 2023 goals. An intention would be to create more engaging content to attract more followers. Marketers should keep an eye out for algorithm changes and new platform features that will help them stay up-to-date with the latest trends. What was successful?

Social Media Management 106

Social Media Management Social Media Trends Skills 106

agora pulse

AUGUST 13, 2019

Feel like your content inspiration is starting to dry up with the leaves? Creating a fall content calendar can sometimes feel overwhelming. We’ve gathered some content ideas to help inspire you in creating your social media posts for the fall season. Include Holidays for Your Fall Content Calendar.

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Social Media Content Eventful Newsletter 98

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Here’s how you can get started with ChatGPT for social media marketing. Simply ask the AI for insights about what you can do to optimize your content and get results.

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Social Media HootSuite How To URL 140

Writtent Blog

OCTOBER 15, 2013

If it isn’t an official marketing term, it definitely should be. By effectively targeting your marketing materials to upcoming holidays, you can capture the interest of consumers who are attuned to the season. The time to begin considering Halloween marketing is definitely now. Call for User-Generated Content.

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Content Marketing Upcoming Retail 109

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Plus, getting ready for the upcoming networking season with LinkedIn QR Codes. Facebook removes content from Russia and Iran.

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News LinkedIn Instagram Upcoming 150

agora pulse

MAY 16, 2016

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? It all depends on your company’s marketing strategy. However, if you’re leading the team, it’s important to understand this marketing puzzle. More User Generated Content?

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UGC Social Media Content Hashtag 110

Social Media Strategies Summit

MARCH 9, 2023

Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies. Keeping Abreast of New Updates, Platforms & Content Ideas As we all know, social media moves fast. But our team loves it so much.

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Team How To Social Media Management Trends 188

Buffer Social

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. We will just repurpose our content from Instagram Reels onto YouTube Shorts.

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Small Business Social Media Strategy Authentication 113

Ignite Social Media

FEBRUARY 3, 2021

The News Feed will also suggest new connections – other public figures, Pages, Groups, and trending content that a Page or public figure cares about and would want to follow. In the feed, it will be easier for Pages to discover and join conversations, follow trends, interact, and engage with fans. Additional Features to Take Note Of.

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Brands Facebook Metrics FAQ 184

Buffer Social

APRIL 13, 2023

A social media manager is responsible for creating and managing content for an organization's social media accounts. Pulling from the most commonly repeated tasks across different job descriptions, here are some expectations of a social media manager with about three to five years of experience: Own creating social media content.

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Social Media Social Media Management Skills Survey 86

Waxing UnLyrical

MAY 15, 2018

As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Guest Post by Scott Kaminski. Or are we?

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Survey Industry Newsletter Press Release 185

Likeable

DECEMBER 4, 2018

This year, there was no shortage of innovation in social content. In no particular order, here’s our roundup of top branded content from 2018. Airbnb always shares beautiful photography, but this campaign to celebrate ten years takes the emotional impact of the brand’s content to another level.

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Brands Content Library Film 63

agora pulse

FEBRUARY 11, 2020

The end result is the platform-wide creation of video memes and creative marketing content. . After scrolling through TikTok and watching the variety of entertaining and engaging content, no wonder why Instagram wanted to get in on the action. What Reels May Mean for Marketers in the Future.

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Instagram Meme Upcoming Authentication 146

Buffer Social

MAY 18, 2023

🔓Creators Unlocked This interview is part of a series called Creators Unlocked that delves into the world of content creators to uncover the stories behind their social media posts. She shares how she found her niche, catering to driven writers, and her approach to blending personal interests within her content.

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Newsletter Process Project Social Media 83

Convince & Convert

MARCH 18, 2013

Content creation is all the rage these days now that Google has updated their algorithm and companies are seeing outstanding results from providing useful content on the web. But if you have a large content program, you know that creating amazing content is only half the battle. Image via BigStockPhoto.com.

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Content WordPress Skills Publishing 144

Convince & Convert

NOVEMBER 25, 2015

When we asked Jay Baer what the top content marketing trend of 2015 was, he said EGC, or employee generated content. Find out why he thinks this will become a focus for marketers in this short clip from Oracle’s MME : Why Employee-Generated Content? How to Add Video-Based EGC to Your Content Calendar.

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Video Content How To Upcoming 60

Kikolani

JANUARY 20, 2011

What’s the perfect width for your online content ? How to increase the likelihood that people will want to stay on your site to read your content. Great advice which I have taken into account for my upcoming 2 week break (see more under the Fetching Friday Notice section). What to do if you take a break from blogging/a>?

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Mashup Upcoming Resources WordPress 115

Justin Levy

JULY 11, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Reviews of Facebook Marketing Written on July 11, 2010 by Justin Levy in books , facebook , reviews , social media , video 3 Comments - Leave a comment! Have you had a chance to pick up your copy of Facebook Marketing yet?

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Review Facebook Marketing Feed Reader 193

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

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Strategy Klout Marketing Overview 213

Justin Levy

JANUARY 21, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Sharing Content in Another Stream Written on January 21, 2010 by Justin Levy in google , social media , twitter 21 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

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Content Google Reader Feed Reader Feed 179

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20.

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Campaign Brands Communities Industry 113

Likeable

JANUARY 26, 2021

There’s no liking, commenting, or other traditional engagement capabilities, and the content is real-time only. Smartly, Clubhouse seems to have gotten ahead of the game by courting popular content creators from other platforms to help fill users’ feeds. Behind-the-scenes content. Subscribe to #TBT, our weekly newsletter.

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SMS Influencer Guidelines Upcoming 130

Pixlee

OCTOBER 4, 2017

Furthermore, if segmented, they can help you reach specific subsets of potential customers with engaging content. Marketers are aware that personalizing visual email content is critical to success, but many shy away from that idea beyond basic audience segmentation. Digests and Newsletters. Shoppable Instagram.

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Campaign Content UGC Newsletter 40

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . As a result, Knix was able to execute an awesome campaign, powered by their community, with user-generated content (UGC).

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Campaign Social Media Brands Apparel 91

Ignite Social Media

JULY 18, 2017

If you’re in the hospitality industry, focus on driving fans to sign up for newsletters and registering for their stay ahead of time (like our client The Outer Banks did). Take time to create content that highlights the benefits of visiting a location during the off season, or show that a product can be used all year round.

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Activities Brands Banking UGC 121