agora pulse

MAY 16, 2016

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? It all depends on your company’s marketing strategy. However, if you’re leading the team, it’s important to understand this marketing puzzle. More User Generated Content?

UGC 110

UGC Social Media Content Hashtag 110

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. The secret lies in leveraging multiple marketing channels. On their own, both marketing channels have unique strengths and weaknesses. In this blog post, we’ll discuss two: social media and email.

Campaign 52

Campaign Social Media Marketing Metrics 52

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. billion in the U.S. Happy BGCM planning! 

Examples 92

Examples Campaign Discount Marketing 92

Sprout Social

OCTOBER 19, 2022

If one thing remains true, it’s that there will always be a need for content. Think of content as the connection point between brands and consumers. As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. How to find content creators.

Campaign 104

Campaign Content How To Influencer 104

Hootsuite

NOVEMBER 28, 2022

While influencers are paid to create sponsored content for your brand, brand advocates are motivated by their enthusiasm for your product or service. Savvy customers are great at spotting paid influencer content, but organic endorsements still carry serious weight. They create user-generated content. Reward your advocates.

Social Media 122

Social Media UGC How To HootSuite 122

Pixlee

JANUARY 12, 2022

Today’s generation of tech-savvy consumers is less receptive to traditional methods of advertising and marketing. So, how do you tap into that market with your brand? Members driving the marketing and sales efforts. Even with paid marketing, there’s no fast-track to community. Make Use of User-Generated Content (UGC).

Communities 52

Communities UGC Marketing Newsletter 52

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

Influencer 288

Influencer Brands Policies Privacy 288

Pixlee

MARCH 28, 2022

As the metaverse continues to grow and brands begin designing marketing strategies that align with it, it’s important to remember that social media is not the only approach to community-building. Channel-Agnostic Marketing. These three elements work together to form a cohesive marketing mix. So if not social media, then where?

Communities 86

Communities UGC Community building How To 86

Ignite Social Media

JULY 19, 2019

Yes, their main feed is chock-full of stunning imagery, but they also share great content on Instagram Stories and IGTV that gives travelers the inside scoop on their next trip that they crave. A key part of our social strategy is the curation of UGC. All employ a strong UGC curation strategy. Travel and Leisure.

Travel 94

Travel UGC Brands Tourism 94

Pixlee

AUGUST 19, 2020

One of the most profitable selling tools, email marketing offers a high-value connection between marketers and clients and will likely be relevant for decades to come. As of today, email still delivers the highest ROI for marketers, generating an average of 38$ for every 1$ spent, according to CampaignMonitor.

Discount 54

Discount UGC How To Marketing 54

agora pulse

FEBRUARY 13, 2020

The temporary nature of Stories makes followers want to engage immediately, so they don’t miss out on content from their favorite brands and influencers. . If you’re thinking about making Stories part of your content strategy, you want to make sure you’re leveraging this frequently-watched platform to your benefit. Author Emily A.

Instagram 125

Instagram UGC Chemicals Fashion 125

Hootsuite

MAY 3, 2022

AI-powered content creation: You’ve definitely heard about it, but should you use it? Whether you’re a one-person shop or you have a full marketing team, keeping up with your brand’s content creation needs is always a challenge. From social content to emails to blog posts to sales pages, digital marketing just requires So.

Social Media Management 96

Social Media Management Tools Social Media Content 96

agora pulse

JULY 28, 2020

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. Find out how to use the data from your social media reports to learn more about your audience and create content that your fans will love—while helping your brand grow. Speak to Your Audience Specifically.

Report 121

Report Data Social Media Content 121

Convince & Convert

FEBRUARY 18, 2016

Since the early days of social media, ordinary people have been creating quality user-generated content. Brands were not far behind the trend, looking to capitalize upon the great content their consumers were producing. Users are waking up to these infringements and beginning to assert their own rights to their content.

UGC 60

UGC Content Syndication Social Networking 60

Ignite Social Media

MAY 4, 2020

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Twitter, LinkedIn, and YouTube now have their own Stories feature.

Social Media 121

Social Media Brands Content Real Estate 121

Later

JUNE 28, 2021

As influencer marketing continues to grow, more and more businesses are wondering how to find Instagram influencers who are the perfect fit for their brand. Follow Industry Podcasts, Events, Newsletters, and Blogs. What content do they typically engage with? Ready to streamline your content collection process?

Influencer 106

Influencer Campaign Instagram How To 106

Pixlee

NOVEMBER 19, 2020

There was a time when email marketing was considered to be an obsolete method of marketing and social media was the shiny new toy in the marketing world. But it soon regained its prominence as marketers realized its lasting relevance, and the opportunity to combine email marketing with other strategies.

Social Media 52

Social Media UGC ROI Newsletter 52

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 127

Brands ROI Authentication UGC 127

Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. As a brand, it is your responsibility to keep tabs on the content that is generated about you. Just take a look at UGC videos that are enhancing the enhancing the news and helping teach new cooking tips.

Video 60

Video UGC Content comScore 60

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. The platform also rolled out a new algorithm , focusing on serving its users content based on three primary factors: interests, timeliness, and relationship.

Instagram 139

Instagram Brands UGC Travel 139

Pixlee

APRIL 9, 2021

Use User-Generated Content (UGC) — Everywhere! UGC is 35% more memorable than other media, 50% more trusted, and results in 29% higher web conversions than campaigns or websites without it. You can then easily ask for permission and set that content live, all from within the platform. Connect With Users On Social Media.

UGC 52

UGC Loyalty How To Sports 52

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans.

UGC 139

UGC Hashtag How To Meme 139

Later

AUGUST 25, 2021

An effective offline-to-online marketing strategy can help you reach an almost infinite customer base — without having to sacrifice any of your brand values. What is Offline-to-online Marketing? . while also providing your business with user-generated content! . brick-and-mortar stores) to digital offerings (i.e

Hashtag 68

Hashtag Marketing Apparel Hosting 68

Ignite Social Media

JULY 2, 2019

In the spirit of testing and learning, we tried many different tactics to drive conversions of their travel guide and sign ups for their newsletter. In 2018 alone, we generated a: · 106% increase in newsletter sign-ups. · We developed our strategy by first looking at our audience and planning how we would target them.

Travel 102

Travel Social Media Banking Tourism 102

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . As a result, Knix was able to execute an awesome campaign, powered by their community, with user-generated content (UGC).

Campaign 91

Campaign Social Media Brands Apparel 91

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. However, with over 2 million brands leveraging this platform for marketing, it’s challenging to stand out from the crowd.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Keyhole.co

MARCH 7, 2023

The content is exceptional, the witty captions, and the engagement is through the roof! But with so much content floating around, standing out can take time and effort. However, in a sea of endless content, standing out can be a challenging task. You immediately hit the follow button and eagerly wait for their next post.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Ignite Social Media

JULY 18, 2017

If you’re in the hospitality industry, focus on driving fans to sign up for newsletters and registering for their stay ahead of time (like our client The Outer Banks did). Take time to create content that highlights the benefits of visiting a location during the off season, or show that a product can be used all year round.

Activities 121

Activities Brands Banking UGC 121

Pixlee

OCTOBER 4, 2017

Furthermore, if segmented, they can help you reach specific subsets of potential customers with engaging content. Marketers are aware that personalizing visual email content is critical to success, but many shy away from that idea beyond basic audience segmentation. Digests and Newsletters. Shoppable Instagram.

Campaign 40

Campaign Content UGC Newsletter 40

Social Media Strategies Summit

MAY 19, 2022

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Creating Social Media Content Vs. Finding It. Twitter Explore. Facebook Fan Pages.

Social Media 264

Social Media Content UGC Curation 264

Convince & Convert

MARCH 21, 2017

Whatever the reason, there seems to be a bad taste in many marketers’ mouths when social media is promoted as a solid lead generation tool. We can all agree the algorithm age changed the way marketers approach social media. Aside from the leads you generate, you also get user generated content (UGC)—the photos.

Social Media 144

Social Media UGC Organization Strategy 144

agora pulse

FEBRUARY 11, 2020

The end result is the platform-wide creation of video memes and creative marketing content. . After scrolling through TikTok and watching the variety of entertaining and engaging content, no wonder why Instagram wanted to get in on the action. What Reels May Mean for Marketers in the Future.

Instagram 146

Instagram Meme Upcoming Authentication 146

agora pulse

MARCH 12, 2020

Originally created as a copycat of Snapchat’s disappearing content, Stories are pictures and videos that disappear from the Instagram feed after 24 hours. . One-third of the most popular Stories content on Instagram is created by businesses. Users who fear missing out on their favorite brands’ content want to keep up with Stories.

Instagram 98

Instagram Tips Template Templates 98

Sprout Social

FEBRUARY 15, 2022

If you need writing, social, or marketing/comms help, I’m taking clients! That means unless you have the money to outsource, you have to do the accounting, billing, tax payments, marketing, sales pitches, content development and networking (i.e., Oftentimes, the role overlaps with SEO, content creation and social media strategy.

Consultant 105

Consultant Social Media How To Insurance 105

Convince & Convert

DECEMBER 4, 2015

From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy. With so much competition for consumer attention during the holiday season, how can marketers cut through the clutter? Take a cue from these eight examples as you’re fine-tuning your holiday content. Get our Definitive email newsletter.

Content 60

Content How To Tumblr UGC 60

Convince & Convert

DECEMBER 18, 2015

It’s time to audit the amount of content on your social channels. Whose voice is behind the majority of the content you share on social and in your blog? Any marketer who is not living in a cave knows that a brand talking about themselves all the time is not ideal. Is it the voice of your brand? If so, that’s not good.

Brands 60

Brands Content Influencer Survey 60

Pixlee

JULY 17, 2017

Retargeting is a marketing strategy within the larger practice of programmatic advertising that enables marketers to deliver personalized content to users based on past website visits. Retargeted provides marketers with the ability to target a highly relevant audience at scale. Why does Retargeting Work?

UGC 48

UGC How To Campaign Discount 48