Waxing UnLyrical

AUGUST 26, 2015

Our friends in marketing have metrics – this many impressions equals this many prospects equals this much in sales. At one company, we discovered that most of our content was U.S.-centric We analyzed our internal content and changed our editorial plan to bring more international content to the fore.

Metrics 100

Metrics Banking Research Organization 100

Waxing UnLyrical

MAY 23, 2019

Make it interesting and fun, and use your best content writing strategies to keep them engaged. Write/produce a video about a volunteer or group of volunteers in a newsletter or in social media. Stay connected while not actually working on a volunteer project. This is the start of building a real community. And it’s easy today.

Ensembli 149

Ensembli Training Eventful Communities 149

Waxing UnLyrical

JULY 18, 2012

And what I love most about his answers is that he boils down business, marketing, social media and public relations into one simple concept: reviving the customer experience. Actually yes, it was one of those things where they live off content. RS: When did you start your own food truck and what was it called? Image: Courtesy Jamie R.

Industry 235

Industry Skills Blogger Travel 235

Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. What’s more, only 5% of content produces 90% of audience engagement. So when you’re launching your content campaign, the odds are already stacked against you. Here are 8 reasons why many content campaigns fail, and what you can do to avoid them.

Campaign 165

Campaign Content How To SEO 165

Waxing UnLyrical

JANUARY 13, 2011

I always referred to it as something like “a website with dynamic content and social media capabilities.” Our community was now creating the bulk of our content. With Google Analytics I can see if people are engaging with our blog’s content and then use that information to adapt to the preferences of site visitors. Efficiency.

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. The result: PR is poorly integrated with the rest of marketing. Do media impressions have a loftier purpose than advertising or marketing? Many don’t understand PR or its value.

Metrics 100

Metrics How To Discount Analytics 100

Waxing UnLyrical

OCTOBER 22, 2010

Priya took us through the strategy and tactics of the campaign, which relied heavily on these “influentials&# to generate online visibility for the campaign, and by providing interactive content online for people to “play with.&# Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet?

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

JUNE 8, 2015

So as a tip of the hat to them, today’s roundup is all about measuring content, and what you can do to get there. A meaningful framework for content measurement (Rebecca Lieb, Marketing Land). This is an in depth guest post from Rebecca for Marketing Land. One content metric to rule them all (Trevor Klein, Moz).

Content 100

Content Metrics Consultant Template 100

Waxing UnLyrical

DECEMBER 13, 2013

Content is at the core of what we do, and understanding how to optimize it – and our work – is central to success. If the only thing you do is subscribe to his newsletter, you will be a better person for it. Well, that’s what you’ll find out if you subscribe to the newsletter I’m launching very, very soon!

Conference 276

Conference Price Hotels Newsletter 276

Waxing UnLyrical

AUGUST 30, 2018

As a content marketer, you know how to keep the content train running. One important step along the way is content promotion and distribution. You need readers who crave your content and one of the best ways to find those hungry readers is through email. Why is email so effective for content marketers?

Content 105

Content Marketing Newsletter Compete 105