Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. It really frees me up to manage social content and engagement away from a desktop and is very functional and enjoyable to use.

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Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. In terms of rate of response, the simple SMS dominates the market. A few statistics….

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SMS Strategy Marketing Discount 187

Techipedia: Tamar Weinberg

JANUARY 11, 2012

But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. Content creation is original text, images, video or HTML content created for publication on Twitter, Facebook, the company blog, etc.

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

APRIL 17, 2012

Surely, video marketing must be really expensive, time consuming, and technical? Even on a limited budget, if you plan well, maximize your resources and invest some creative energy it is possible to build a video marketing campaign that will take your business to the next level. Market your video. But where do you start?

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Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

JANUARY 31, 2012

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. Second, a bit of disclosure : I work for an interactive agency, one that works primarily with middle market B2B’s in industries like sustainable packaging and mobile credit card processing. Highest Priority Criteria.

How To 166

How To Marketing SEO Project 166

Techipedia: Tamar Weinberg

JANUARY 24, 2012

If you’re considering acquiring or building a user generated content site, here are a few things I’ve learned that may help you. BizSugar is built on Pligg, an open source content management system. Take the time to learn which features to use and which to ignore because they don’t fit your strategy, or your market.

Small Business 200

Small Business WordPress Communities Content management systems 200

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. Here are 20 social media marketing errors that send people running, that make them tune you and your company out. Company-centric content. Never sharing other people’s content.

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Social Media Brands RSS Publishing 206

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Social media has instigated a leveling effect on marketing. While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Techipedia: Tamar Weinberg

DECEMBER 27, 2011

This specifically targeted sites with unoriginal content; a way to make sure these pages are not ranked higher than where the content was originally published. 23 : First Panda Update (Farmer Update) – Aimed at finding sites that write irrelevant content and then optimize it for rankings; often referred to as “content farms.”

Google 176

Google Small Business Engineering Guidelines 176

Techipedia: Tamar Weinberg

OCTOBER 4, 2011

” In a very noisy online world, your goal is to inspire your market to sit up and take notice of you. Showing your expertise—via advice in a Facebook post, a content-rich webinar or a helpful blog article—can foster the kind of sincere connections “telling” alone cannot. But words only go so far. When your audience (a.k.a.

Social Media 195

Social Media How To Authentication Social Bookmarking 195

Techipedia: Tamar Weinberg

JUNE 19, 2012

You have the opportunity to build a library of content populated largely by your own customers. Customers who participate, create content and connect with other community members become loyal brand advocates. Support communities—forum sites, wikis or any venues that include user-generated content—are surprisingly self-sufficient.

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Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

AUGUST 21, 2012

I am not alone in not being pleased with the new way that comments on pages from non-admins are marginalized from the main content of the page, positioned well below the fold in the right column under the heading “Recent Posts by Others on [page name].” ” And there’s no other option. Like this post?

Facebook 274

Facebook How To Drupal MySpace 274

Techipedia: Tamar Weinberg

AUGUST 17, 2011

While each social media analytics platform will shape reporting, users often fail to use the strongest capabilities that are present in that platform; in Radian6, there is a way to find the most engaging content, something that I talk a lot about in Social Media Analytics. Most influential Twitter accounts associated with this article.

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Analytics Radian6 Eventful Sentiment 164

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

With the huge number of communication channels available including emails, websites, and iPhone apps plus the ever-increasing number of social media channels such as Twitter, LinkedIn, Facebook Google + and YouTube, it is no wonder that maintaining consistent branding has become somewhat of a challenge to the digital age marketer.

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Brands Software Guidelines Travel 185

Techipedia: Tamar Weinberg

NOVEMBER 29, 2011

Hiring an SEO specialist is one of the most important decisions you will make in your pursuit of online marketing success. SEO is an extremely complex Internet marketing discipline, involving a great many moving parts – parts that are constantly changing, as I just said. This is a guest post by Brad Schorr. But can they deliver?

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SEO How To GPS Case Study 176

Techipedia: Tamar Weinberg

APRIL 10, 2012

This is a guest post from Andrew Knibbe, Marketing Manager at Flippa. It’s typically a relentless slog of design, content generation, social media engagement, backlinking, and analysis – with the overriding risk that it will all amount to naught. Scroll down for a special offer from Flippa! Still unsure about a valuation?

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Buy How To Sites Banking 140

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Content Optimization. Every page on the website should have unique, high-quality content using proper optimization techniques. Homepages should have a bare minimum of one paragraph of keyword-rich content. Each page should employ a content hierarchy to establish importance of key phrases. Scary, isn’t it?

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NoFollow How To SEO Engineering 198

Techipedia: Tamar Weinberg

APRIL 24, 2012

How can you tell where to direct your marketing efforts if you don’t know where your leads are coming from? This post will talk about how to set up lead tracking on your site, take the guesswork out of your marketing, and help you get more, high quality leads. Phone Conversions. Simple Phone Tracking. But that’s another post!

Adwords 155

Adwords How To Module Aggregator 155

Techipedia: Tamar Weinberg

APRIL 12, 2011

If it’s a fan-gated “Reveal&# tab (where non-fans are shown different content than fans), is the offer sufficiently enticing to encourage visitors to Like your Page? Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

Real Estate 279

Real Estate Facebook How To Applications 279

Techipedia: Tamar Weinberg

MARCH 1, 2011

While social media has evolved into a lot of other things, such as a great marketing tactic, an amazing customer service tool, and even helps with content sharing and discovering, it’s maintained many of its important values which make it seem a lot like any great friendship. Like this post?

Social Media 234

Social Media Crowdsourcing Survey Communities 234

Techipedia: Tamar Weinberg

SEPTEMBER 13, 2011

Anyone can write dry, flat content for their LinkedIn profile, so if you want to attract attention then why not add some of your own personality to your content while keeping professionalism in mind when doing so? Don’t let either one of these excuses hold you back from this very useful marketing and networking tool. Stay Fresh.

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LinkedIn Tips Statistics Groups 234

Techipedia: Tamar Weinberg

JANUARY 12, 2011

We use the channels not only to post content and messages to our consumers but we converse with them there as well. There are also meetings with the members of the communications and marketing teams and members of the game development team. I subscribe to a number of feeds and newsletters as well. I use Google Alerts for this.

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Sports Communities Social Media Forums 204

Techipedia: Tamar Weinberg

MARCH 12, 2015

As many of you know, I’m working with influencer marketing platform, The Shelf. Every PR or marketing person who is focused on journalists or bloggers should read this. So first, a little background: I’m the co-founder of The Shelf, an influencer marketing platform. Then, one day, I had a small epiphany. My First Epiphany.

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Blogger Influencer Campaign Fashion 100

Techipedia: Tamar Weinberg

MAY 5, 2010

Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing. Offer Deals Lisa Barone calls this specialized content , and that’s exactly how you should see it. I am one of those users.

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Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about. When it comes to social media, social should always be carefully weighted before the marketing is put forth. In social media, it may be more important to market slowly and the right way or not at all.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. This post is a somewhat technical approach toward dealing with duplicate content issues.

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Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

OCTOBER 18, 2011

For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. This simple tool allows them to deliver content to their consumers in real time, wherever they are. They’re not alone in this field.

Small Business 206

Small Business Compete Mobile Tools 206

Techipedia: Tamar Weinberg

MARCH 10, 2010

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. What was she doing?

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

MAY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. It might even be a dead buzzword. Always be Listening.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

AUGUST 7, 2012

Social media and the sheer increase in number of content creation platforms has given managers, who specifically monitor a business’ reputation, many new challenges. How great is it to have your customers competing to provide your business with free word of mouth marketing? This is a guest post by Chris Birk. Own the First Page.

Brands 184

Brands Reputation Domain Name Review 184

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

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Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

FEBRUARY 14, 2012

A few general points to bear in mind before creating your videos: Content is the number one way you can build trust with potential clients. By creating meaningful and thought provoking content, you are building a bridge to later sell that person your services. Transparency is a key issue when creating videos with good content.

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Video Brands How To Fashion 189

Techipedia: Tamar Weinberg

APRIL 3, 2012

Social media gives them the power to take content in new directions, thus causing us to react and respond accordingly. Client – It all begins here with a concept as old as commerce itself: balancing your client’s needs with what the market will bear. If you focus on creating good content, it will prosper and spread organically.

Social Media 150

Social Media Energy Cost Communities 150

Techipedia: Tamar Weinberg

JULY 24, 2012

That wall is built brick by brick, with positive, brand-enhancing online content. Basically, the more content you produce, the stronger your wall is going to be — and the harder it will be for negative reviews to tarnish your brand. Focus, instead, on content creation. Sign up for all of the social media accounts you can.

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Review Hotels Reputation Construction 162

Techipedia: Tamar Weinberg

NOVEMBER 2, 2011

Although Google’s algorithms are a secret, it is widely believed that there has been a manifest move toward identification of quality content, and away from “junk content.” Therefore, the very act of blogging, adding great content, and keeping your site “moving” vs. “static,” will enhance your SEO ranking.

SEO 163

SEO Sites Google Hubspot 163

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!) Content Development/Marketing. Affiliate Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Consistency If you want your blog to be recognized as a household name, you better be consistent at providing quality content on a regular basis. Bloggers like Valeria Maltoni of Conversation Agent , who don’t have a team of bloggers at arm’s length, offer content on a very regular basis (in Valeria’s case, 6 days a week).

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Blogosphere Blogger Comments Tips 278