Small Business Mavericks

AUGUST 19, 2013

When it comes to content marketing, it isn’t enough to simply post high quality content on your own website. If you really want to reach your target audience and develop relationships with more of the people you want to do business with, then you have to take the content to them.

Content 101

Content Press Release Marketing Journal 101

Small Business Mavericks

OCTOBER 29, 2013

Many SEO’s treated links like they were the most important thing about online marketing. When Google came out with the Penguin update, suddenly, all the link builders decided to focus on content marketing. In fact, content marketing just became another word for link building scheme. Content is still king.

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Strategy Content Marketing Small Business 101

Small Business Mavericks

FEBRUARY 23, 2015

Marketing in 1965 was the same thing as advertising. We called it marketing, but it was advertising. As advertising has faded away, marketers have tried to turn the Internet into advertising. My argument is: Real content marketing isn’t repurposed advertising, it is making something worth talking about.

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Content Marketing Advertising Influencer 70

Small Business Mavericks

AUGUST 3, 2015

Your content marketing strategy should consist of six timeless principles that will keep visitors coming back to your site again and again and lead those visitors to do business with you through a series of steps called your sales funnel. Here are the six timeless principles for effective content marketing.

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Content Marketing Engineering Meeting 70

Small Business Mavericks

JULY 22, 2013

Content marketing is the new buzzword. For some people, content marketing is about creating online content, slapping it on a website somewhere, building links to it, and sharing it on social media. Content marketing is really about two things – pushing and pulling. Everyone is talking about it.

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Content Marketing Proposal Small Business 98

Small Business Mavericks

JANUARY 23, 2014

Content marketing has gotten a little bit of a bad reputation. Spammers and low quality content producers are partly responsible for the bad reputation because, let’s face it, they produce bad content. If you insist on creating your own content, then you should be ready and able to take responsibility for it.

Content 87

Content Marketing Reputation Small Business 87

Small Business Mavericks

JULY 18, 2012

Are you afraid of that old pill called duplicate content? I want you to feel free to pursue a dynamic content marketing strategy , so I’m going to share something with you that few online marketers are willing to let you know about. Most of your competition want you to be afraid of duplicate content penalties.

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Syndication Content Marketing Engineering 93

Small Business Mavericks

DECEMBER 16, 2015

Content marketing is an ever-changing discipline. If you want your content marketing to succeed, make sure your team members have the following skills: Planning and organization – Your content marketing team will be responsible for establishing and managing your content calendar.

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Skills Team Content Marketing 70

Small Business Mavericks

MAY 6, 2015

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. Content or Native? Content or Native?

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Research Advertising Content ROI 70

Small Business Mavericks

OCTOBER 7, 2011

But should we consider it content marketing? That’s an interesting question and it really gets to the heart of what exactly is content marketing. Content marketing goes beyond your own Web properties. When you build a web page for your website, that’s content marketing.

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Google Content Marketing Questions 105

Small Business Mavericks

FEBRUARY 24, 2015

It is all that, but as Louisa Chan says recently on Copyblogger, “it is evolving into a lead generation and publishing hub for content marketers.” Compose content for distribution — prepare your work, consider your audience, and be creative. Content Marketing Builds Online Authority.

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LinkedIn Content Marketing Curation 70

Small Business Mavericks

AUGUST 21, 2012

One marketing concept that has caught on and become very popular in the last couple of years is the idea of content curation. There are several content curation platforms online that make this easy for the average small business owner to accomplish. I personally think that online content curation is somewhat overrated.

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Curation Paper.li Content Marketing 93

Small Business Mavericks

DECEMBER 29, 2014

One of the trends in online marketing is the increasing use of video. Helena Clark’s recent Search Engine Watch post has some practical tips for getting the content right on YouTube ads. Video marketing is worth the investment if you know your audience. Video Marketing adwords for video content YouTube'

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YouTube Adwords Content Wireless 146

Small Business Mavericks

APRIL 29, 2011

Unloads Delicious Kudos To HubPages » Revamping Old Content About once a year or so you should go through your old content and update it. This includes your static content, blog content, and maybe even your social media content. And still other content will need a major overhaul.

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Content Hubpages Case Study Press Release 156

Small Business Mavericks

SEPTEMBER 6, 2013

Your content may be good, but is it outstanding? If you want your content to stand above the crowd, you have to give it the qualities and features of outstanding content. Here are 7 ways you can be sure to produce outstanding content every time. Make it original - Nothing is better than original, unique content.

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Content Policies Features Social Media 145

Small Business Mavericks

AUGUST 30, 2012

You don’t have to get your content in front of everyone online to go viral. If your content hits the eyes of one person who is influential and that person likes it, then you have a greater chance of going viral than if you put your content in front of 1,000 people who don’t. It has to be the right content.

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Marketing Publishing Engineering Trends 181

Small Business Mavericks

JULY 10, 2012

One way that really took a lot of webmasters by surprise is something called the thin content rule. If you have just a few words of content on a web page, then Google won’t necessarily index that web page – or they could bury it down in the search rankings somewhere.

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Content Small Business Retail Sites 161

Small Business Mavericks

FEBRUARY 28, 2014

Matt Cutts was asked if clarity is important when writing content. The most important thing is to be understood, especially with professional business content. If you write clear, concise content, then your audience will stick around longer. In essence, your bottom line depends a great deal on the clarity of your content.

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Content Small Business Industry Buy 98

Small Business Mavericks

NOVEMBER 27, 2013

Content calendars are important organizational tools for bloggers, content marketers, and online businesses. No matter what type of blog or business you are running, an editorial calendar – or content calendar – can help keep you on track and manage your content better from day to day and week to week.

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Content Small Business Policies WordPress 101

Small Business Mavericks

SEPTEMBER 4, 2013

Content marketing is a necessity in today’s business climate. But you don’t need a huge budget to be successful marketing online. Matthew Barby shared some good ideas for content for small businesses. It can all be summed up by saying that anything related to your business is content.

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Content Small Business Hosting Feed 98

Small Business Mavericks

OCTOBER 6, 2014

What happens when someone sees content that they want to share? They volunteer to be on the staff, working for the original business or person who is the source of that content. What Makes Content Sharable? Adrienne Erin took a look at Creating Sharable Content and what you need to do to make it happen.

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Content Survey Research Social Media 102

Small Business Mavericks

FEBRUARY 6, 2017

One of the most remarkable things reported is how quickly sponsored social content has gone from an obscure experimental form of content marketing to one of the top and most influential ways to reach your target audience. According to the report, sponsored social is in the top three most influential types of content.

Content 70

Content Guidelines Report Blogger 70

Small Business Mavericks

SEPTEMBER 20, 2013

If you have a business blog or you need website content, or even if you do any guest blogging or publish articles at various places around the Web, you need a way to come up with constant content ideas. Your first and best source of ideas for content is your customers. You can use that as a springboard for your own content.

Content 112

Content Small Business B2B Review 112

Small Business Mavericks

JULY 11, 2012

I was taken aback after seeing how marketers and ad agencies differ in their use of specific online marketing tactics. It seems that neither marketers no ad agencies have increased their value on blog content since 2009. I have nothing against any of those marketing tactics. Don’t get me wrong.

Marketing 164

Marketing Reputation Mobile Advertising 164

Small Business Mavericks

JUNE 4, 2012

There is no one way to market a business online. Every marketing strategy is different and every business deserves its own marketing strategy. A customized online marketing strategy will make your website and your web presence unique. Any way you look at it, your online marketing strategy should be as unique as you are.

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Marketing Small Business Engineering Strategy 192

Small Business Mavericks

JANUARY 26, 2015

It doesn’t help much to create memorable content if the memory isn’t going to connect to your business. Another factor in content backfires is when the intended response doesn’t happen. If you are using a content calendar , use it right. The content calendar lays out the planned topics being covered.

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Content Small Business Industry Types 70

Small Business Mavericks

OCTOBER 24, 2012

When it comes to online content strategies, you don’t have to be a genius or superstar marketer to make them work for you. If you need some content marketing strategy ideas, I have some for you. Develop Your Themes – Any content marketing strategy must have a theme. Anyone can do it.

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Strategy Content Small Business Social Networking 98

Small Business Mavericks

OCTOBER 30, 2015

This week, we’ll talk about ways to package your long-form content. Keep in mind that long-form content is not the only way to approach content marketing. We recommend a mix of long-form and short-form content. E-mail content – People are still attached to their e-mails. Long-form content is in.

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Content Newsletter Publishing Blogger 70

Small Business Mavericks

FEBRUARY 12, 2014

You’ve been blogging and writing content for weeks or months now, but it’s not getting shared. There are a few reasons why your content may not be shared through social channels, but they all basically boil down to one thing – your audience. What kind of content do they want to read?

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Content Small Business Forums Newsletter 98

Small Business Mavericks

JANUARY 24, 2013

.” That statement really applies to content. If you believe in content marketing – and in this day, who doesn’t? – then you owe it to yourself to invest in your content. So how do you judge the quality of content? I’m amazed at how many people think this way about content.

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Cost Content Price Reputation 98

Small Business Mavericks

MARCH 20, 2014

User-generated content (UGC) is any content created by users of your website. So what are the benefits to allowing this type of content? There are three really big benefits to user-generated content: Customer interaction – First, you can interact meaningfully with your customers. But what if it’s not?

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UGC Forums Content SEO 105

Small Business Mavericks

JUNE 18, 2012

There are still a lot of small businesses, search engine optimization companies , and Internet marketers who believe the best way to create content is to come up with a keyword and write stream of consciousness copy about it in hopes that your search engine rankings will get better. But I don’t recommend this content strategy.

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Insurance Content Small Business Engineering 98

Small Business Mavericks

MAY 9, 2013

Viral content goes viral for one reason: It struck a nerve. So how often can you write viral content? One good piece of viral content can sustain you for a long time. If you have one piece of content go viral every six months, your business will rise. But simply having content go viral isn’t going to make you money.

Content 101

Content Newsletter List News 101

Small Business Mavericks

JULY 17, 2011

Content scrapers have become a huge nuisance online. They’ve always been a problem, but since anyone can now have a robot that crawls the Web, anyone can effectively have a content scraper. Note that I don’t believe that simply owning a robot makes you a content scraper. law won’t reach them.

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Content Aggregator Yahoo Course 173

Small Business Mavericks

DECEMBER 21, 2015

In the early days of Internet marketing, there weren’t that many channels for a small business to use for getting the word out about their business. YouTube came along and provided a way for marketers to develop their YouTube video channels. Now, we’re seeing the emergence of mobile marketing in a variety of ways.

Content 70

Content Directory How To Small Business 70

Small Business Mavericks

NOVEMBER 11, 2013

Have you started your holiday marketing yet? The key to holiday marketing is to start early. If you are marketing online, you do not necessarily need to start running your ads yet. But you should have started your holiday marketing planning by now. Also, you’ll want to start writing your content.

Marketing 98

Marketing Small Business Publishing Advertising 98

Small Business Mavericks

MAY 10, 2013

It doesn’t matter what kind of content you have, if it isn’t strong content, then your visitors will leave. Your content must do three things really well. Content that does these three things is really strong content. Your goals should state what you want your content to accomplish.

Content 101

Content How To Small Business Strategy 101