Sherrilynne Starkie

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6 Content Marketing Skills You Need to Succeed in 2021

Sherrilynne Starkie

Marketing and communcations professionals are adapting to survive. And, that means rapid upskilling for most in-house marketing communications teams. It looks like the WFH trend will continue throughout 2021 so here’s my top six content marketing skills you’ll need to succeed in 2021.

Skills 259
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Webinar: PR the missing ingredient in content marketing

Sherrilynne Starkie

You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. Join me as I break down public relations’ crucial role in successful content marketing campaigns. Is your campaign missing something? Enroll for this free webinar here !

Content 243
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Webinar: PR the missing ingredient in content marketing

Sherrilynne Starkie

You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. Join me as I break down public relations’ crucial role in successful content marketing campaigns. Is your campaign missing something? Enroll for this free webinar here !

Content 195
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Infographic: B2B content marketing trends

Sherrilynne Starkie

Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content. Source: Ambassador. Twitter for companies.

B2B 370
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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Trick 2: Repurpose content. Scheduling content sharing is a must.

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Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Use an editorial calendar for content marketing.

Content 304
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Top five: Women rule content marketing!

Sherrilynne Starkie

And, we see how women are leading the world of content marketing. Top 5 Content Marketing Influencers and Experts are women. Women top the list of the Top 50 content marketing influencers to follow, from the folks at the Top Rank Blog. The post Top five: Women rule content marketing!

Content 170