Mindjumpers

AUGUST 8, 2013

In a recent session with a client, Mindjumpers talked about the shift in thinking centered around campaigns, to thinking centered around the idea of Always-On content. We thought we would share some insights on how brands and agencies are building content strategies around this idea of Alway-On. 5 Always-On elements from Kraft Foods .

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Content Overview Guidelines Strategy 242

Mindjumpers

NOVEMBER 26, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Throughout most social media networks, content is king.

Marketing 256

Marketing How To Communities Guidelines 256

Mindjumpers

APRIL 19, 2013

Creating content is not something new, we have been doing this for ages. But the way marketers understand content has been changing. This opens up for practical ways to take action; we are sharing more content, collaborating in new ways, with more people, and independent of our locations. Local content.

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Content Authentication Communities Collaboration 147

Mindjumpers

JUNE 10, 2011

To really get people to socially engaged in your brand or product, you need to produce content that are appealing to them. Sharing valuable free content not only gives you an edge over competitors, it also creates authority and trust. Similar Posts: Best Practices of Cross-Platform Social Media Marketing [presentation].

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Engagement Content Training Social Networking 257

Mindjumpers

NOVEMBER 3, 2011

Tweet Marketing has come a long way. marketing has been given a totally revamped identity. Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can be termed as “inbound marketing”. Why is inbound marketing better?

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Web 2.0 Marketing Survey ROI 227

Mindjumpers

JANUARY 14, 2015

The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Sarah Mitchell.

Marketing 100

Marketing Case Study Journal Social Media 100

Mindjumpers

FEBRUARY 10, 2015

Therefore, as a little help to content marketeers, we have made a small checklist. Make sure all content is relevant to your business. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements.

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Publishing Content Brands Guidelines 100

Mindjumpers

DECEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. Why do people share content? Content is an enormously broad concept that we use every day without really defining it.

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Content Social Bookmarking Press Release Research 213

Mindjumpers

SEPTEMBER 16, 2011

Some time ago, I found an infographic called “Facebook Marketing Strategies” on AllFacebook , which, as the name suggests, functions as a great inspiration for how to create interesting marketing activities. The infographic has eight different categories with 64 marketing techniques in total.

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Facebook Marketing Team Strategy 277

Mindjumpers

JUNE 25, 2012

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing.

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Report comScore Marketing Groups 277

Mindjumpers

MAY 3, 2011

Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. Build a strategy that is social by design.

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Facebook Crowdsourcing How To Marketing 274

Mindjumpers

SEPTEMBER 24, 2012

Integrated Marketing is about communicating one big idea across several media channels with one voice in order to reinforce the brand’s core message and create a greater and seamless experience for the consumer. This changes the way we consume information, decide what to buy and experience brands.

Marketing 198

Marketing Advertising Policies Activities 198

Mindjumpers

OCTOBER 19, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. In fact, if you read marketing blogs, you will come across them all the time. It also points out some ways to start your 2010 engagement marketing strategy.

Engagement 177

Engagement Marketing Paid Search Forums 177

Mindjumpers

AUGUST 12, 2010

Therefore, I have made some research on how to ensure e-mail marketing deliverability success and optimize this marketing tool. 3) Always authenticate Authentication is another important step towards successful e-mail marketing – and in the process of becoming a trusted sender of information. Let us know!

Tips 206

Tips Marketing Authentication Disqus 206

Mindjumpers

JULY 10, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local vs. global. Not only about translation.

Activities 235

Activities Social Media Brands Guidelines 235

Mindjumpers

NOVEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. Last week I posted a brief on Focus.com, titled “Word-of-Mouth Marketing in the Social Media Age&#. But when do we talk about word-of-mouth marketing (WOM)?

Social Media 216

Social Media Marketing Influencer Technorati 216

Mindjumpers

JULY 30, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. And so has word-of-mouth marketing. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes. Marketing boca-a-boca na era das mídias sociais | PORTE Engenharia & Arquitetura Jr. with others.

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Marketing Nielsen Forums Groups 251

Mindjumpers

MAY 17, 2011

I really like the site and this time, I found a presentation by MatrixMediaFX dealing with the subject of cross-platform social media marketing including some great tips on how to navigate in social media. The presentation focuses on how we need to be where our (potential) customers are, namely on social media.

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Platform Social Media Foursquare Marketing 183

Mindjumpers

NOVEMBER 15, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. This is not the first time that a lack of goals, planning, cross-divisional cooperation, and even strategy regarding social media marketing shows up in a survey.

Social Media 235

Social Media Marketing Survey Forums 235

Mindjumpers

SEPTEMBER 9, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees. First, why do you draft such a policy? That’s OK, learn, adapt, improve and evolve.

Policies 186

Policies Education Social Media Marketing 186

Mindjumpers

NOVEMBER 7, 2014

This is a guest blog post written by Christine Dissing – a London-based marketing professional holding a Master in Marketing Communications Management. Christine is passionate about advertising, branding and marketing communications – an interest she also shares on her own blog attention2ads.com.

SEO 252

SEO Engineering Communities Advertising 252

Mindjumpers

JUNE 12, 2013

Agencies need to define and drive relationships for brands by developing content that will engage audiences and motivate them. New Talent : An exploration into the new skills and talents needed to provide clients with integrated marketing services based on audience insights. Similar Posts: Facebook Is Global, But Social Is Local.

Report 244

Report Nielsen Overview Compete 244

Mindjumpers

NOVEMBER 17, 2014

This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. Is your company considering content amplification on Facebook? And what are they saying about your field of interest?

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Advertising Facebook How To Guidelines 230

Mindjumpers

AUGUST 28, 2013

Last week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. Facebook aims to always match content with users so that we don’t miss out on the content that is important to us. Read our blog post “ How To Create Relevant Content ” for more tips.

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Feed Feedly News Facebook 230

Mindjumpers

DECEMBER 6, 2013

Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. To reach your fans, Facebook urges marketeers to resort to advertising to promote messages more broadly.

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Feed Feedly News Meme 222

Mindjumpers

MAY 16, 2013

Visual content is more and more in focus as a way to express who you are and to create engagement – both for individuals as well as for brands. Competitions: Challenge your users to generate content. Similar Posts: Vine for Brand Marketing. This will make your products come to life.

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Brands Instagram Social Networking Hashtag 260

Mindjumpers

JUNE 30, 2016

Real-Time Marketing. In an age where we have access to an overloading amount of content, content marketing is taking a new form – “real-time marketing” will now gain a larger footprint than ever before and the fundamental difference is the urgency it demands from viewers. Quality Control.

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Compete Tumblr YouTube Video 154

Mindjumpers

JULY 2, 2013

In short, Pheed enable users to upload and share digital content, or so called pheeds, in the shape of text, photo, video, audio, and live broadcasts. What is interesting about Pheed is that the platform takes no ownership of user content. Monetize your social content. Similar Posts: 3 Ways To Great Social Content.

Social Media 266

Social Media Upcoming Platform Feed 266

Mindjumpers

APRIL 26, 2013

Relevance is thus key to break through the increasing consumption of content. The calendar helps you to plan your content and it can be used as an overview of topics and future activities to create engagement around. . Though, the implementations of real-time content can be lost in these procedures. Create a Social Newsroom.

Company 212

Company Overview Conversation Communities 212

Mindjumpers

NOVEMBER 5, 2012

‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. As Riley Gibson, co-founder CEO of Napkin Labs says, “these numbers show that brand marketers need to focus less on the volume of fans and more on engaging the fans that they have.”. What is quality content? Know your fans.

Facebook 275

Facebook How To Loyalty Social Media Management 275

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. US digital media usage: A snapshot of 2013.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

MAY 23, 2013

It is impossible right now to discuss brands and social media without hearing about the Social Newsroom and real-time content marketing. Knowing and understanding your fans and followers increases a brand’s ability and opportunities for delivering the right content at the right time. The Organization.

Trends 178

Trends Sports News Social Media 178

Mindjumpers

FEBRUARY 12, 2014

Visual content is with out a doubt the catalyst of audience engagement on social media today. Similar to a gourmet meal your content must allow your audience to eat with their eyes first, which is probably why photos tend to receive twice as many likes as text updates. If you are unsure where to start and what to pin, go exploring.

Tips 235

Tips Brands Loyalty Fashion 235

Mindjumpers

MAY 18, 2016

Having said this, many brands have already tried to embrace the change by posting associated content. Value for Marketers. The more people start to use Reactions, the more useful they will become for marketers. Or retarget your next post to everyone who “Wow’s” your content.

Facebook 162

Facebook Privacy Curation Engagement 162

Mindjumpers

MARCH 25, 2013

Crystal clear content. Relevant content is a key factor to make your brand interesting. Your content should revolve about topics in the same field. Create a content calendar. It’s a good idea to make a content calendar. Use your new wisdom and make it generate new content: “We have been listening to you…”.

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Guidelines How To Facebook Banking 206

Mindjumpers

OCTOBER 12, 2019

Its round shape, blackish color and white cream stuffing have undeniably added to its success but as a social media agency we wonder: where would the crowd-pleasing, twistable cookie be today without effective social media marketing? It had timely and shareable content combined with an element of surprise. Lessons learned.

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Campaign Social Media Tumblr Eventful 100

Mindjumpers

JUNE 13, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Creating social content is a struggle. Probably not.

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Report Brands Facebook Nielsen 274