Janet Fouts

OCTOBER 9, 2014

Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. It may be tempting to fill in the calendar with all the marketing info you possibly can and call it a day. What does a content calendar look like? All good right? Yes and no. Bottom line?

Content 139

Content Curation HootSuite Template 139

Janet Fouts

FEBRUARY 11, 2013

.” Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. go read it now and come back). Not always. I’m getting there.

Communities 141

Communities Content Jive Meme 141

Janet Fouts

DECEMBER 30, 2014

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. This makes relevant content and ease of finding it crucial.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

JANUARY 19, 2016

4 things you need to do to make 2016 the year you rock content marketing.

Content 70

Content Marketing Tools Tips 70

Janet Fouts

APRIL 24, 2013

Last night I moderated a very interesting panel for the San Francisco American Marketing Association on marketing automation. Anyone interested in digital marketing needs to understand these concepts, whether you use automation tools or not. Content Marketing. Content must have a high level of quality.

Marketing 134

Marketing Smart Phone FAQ Patterns 134

Janet Fouts

JULY 16, 2015

I have long held that corporations often overlook the most valuable source of marketing content–their own employees. Marketing, PR and Legal all conspire to restrict access to marketing channels to control the messaging. Please give a listen and add your thoughts about empowering employees to create richer content!

Content 70

Content Google Company Marketing 70

Janet Fouts

AUGUST 14, 2016

With social media marketing, we are still trying to be heard above the competition and we do repeat ourselves a lot to ensure that, but the content of the message has changed.

Social Media 75

Social Media Marketing Content Tips 75

Janet Fouts

OCTOBER 15, 2012

It’s also a great lesson in how marketing on and offline has changed. Clearly Red Bull understands the value of entertainment content and leverages various online tools to maximize the viewer ship of these events, they have their own web TV channel called RedBullTV. Obviously the big one is content is truly king.

Marketing 144

Marketing Eventful iPhone YouTube 144

Janet Fouts

MARCH 9, 2016

As marketers, we often have an idea of who we believe our market to be, what they want, and what kind of messaging will work for them. But are we really just talking to ourselves? We can be too close to the product and too specific about details our audience doesn’t understand. Maybe we know […].

Marketing 70

Marketing Products Content 70

Janet Fouts

MAY 7, 2016

An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor.

Guidelines 70

Guidelines Influencer Brands Facebook 70

Janet Fouts

FEBRUARY 26, 2015

We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Here are a few tips to make the time you spend working on social media marketing tasks, and your entire day, more useful to everyone. Efficient right?

Social Media 70

Social Media Marketing RSS Study 70

Janet Fouts

APRIL 13, 2011

In February Google rolled out an update to their algorithms likely directed at sites that duplicate content for article marketing as well as those that “spin&# articles (replacing phrases and words so they aren’t exact duplicates and then posting to article hosting sites). Maybe not anymore. So what’s a blogger to do?

Guidelines 121

Guidelines Widget Marketing RSS 121

Janet Fouts

OCTOBER 25, 2019

He is CEO of Marketing Insider Group , where he has worked with more than 75 brands in building effective content marketing and employee activation programs.

Influencer 103

Influencer LinkedIn Buy Groups 103

Janet Fouts

MARCH 2, 2018

Back in October Facebook rolled out an experiment called the “Explore Feed”, moving non-promoted posts from publishers and brands to a tab on the left side of desktop feeds where Facebook said one could find content “automatically customized for each person based on content that might be interesting to them”. Bottom line?

Feed 117

Feed Feedly Facebook Publishing 117

Janet Fouts

APRIL 5, 2012

The reach chart shows how many people have seen any content about your Page, and where applicable, whether these people were reached through an organic, paid or viral channel. People might see your content through more than one of these channels. Here’s how Facebook defines reach. Why am I suspicious?

Facebook 191

Facebook Metrics Organization Applications 191

Janet Fouts

MAY 30, 2012

I’m sure many in the search marketing world will echo the sentiment that Google+ participation has initially felt like an obligation because of the potential impact on search visibility. Search Marketers must know the details to properly advise clients. Unlike Facebook or Twitter, Plus is owned by Google.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

FEBRUARY 27, 2013

It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. The lesson is clear: CEO’s that are active in social media and content marketing efforts ignite conversation. His sleeves were rolled up. His tie was loose. He swore. Armed with $9.8

Social Media 142

Social Media Survey Loyalty Apple 142

Janet Fouts

JULY 28, 2013

The Inbound Marketing Summit starts in San Francisco on Tuesday and the line-up of speakers looks fantastic. The days of canned presentations where we hear the same old blah, blah, blah we heard at the last 3 conferences just isn’t going to draw a crowd anymore.

Conference 133

Conference Feed Feedly Social Media 133

Janet Fouts

DECEMBER 10, 2013

Businesses flocked to both networks and created free accounts to market their wares as well as paying a nominal fee to get their content in front of interested users. Many businesses have shifted to using social sites as customer support venues, marketing platforms and communities.

Social Media 150

Social Media Small Business Startup Communities 150

Janet Fouts

JUNE 6, 2017

As Universities release students into the “real world” many are underprepared for today’s job market. It’s possible to bury negative items with good, useful content with a little hard work. Conduct yourself online in the way you would like to be seen by someone who has no other way to know you.

Brands 97

Brands Curation Reputation Social Media 97

Janet Fouts

MAY 8, 2012

They get the relatively manageable expense of leveraging social media to raise visibility for their nonprofit, find funders, advocates, and volunteers when compared to more traditional marketing channels. Where to get help creating content and what you can actually automate without risking your relationships.

Social Media 132

Social Media Team Social Networking Issues 132

Janet Fouts

APRIL 18, 2012

Sometimes because they think they’ll put up a page and their fan base will flock to the site, dynamically post content on their own and discuss it with their peers, all without much effort from the community manager (if there is one). Quit marketing. Scan it, extract information and move on. Like me back.

Engagement 141

Engagement Facebook Case Study Focus Group 141

Janet Fouts

JANUARY 3, 2012

in 2012 we plan to increase our pro-bono work through interactive training for nonprofits, particularly in inbound marketing practices and of course, using social media. In fact, it’s part of Tatu Digital’s mission for a minimum of 25% of our work to be with non-profits. Now, what are YOU going to do to change the world in 2012??

Meme 112

Meme Training Small Business Social Media 112

Janet Fouts

DECEMBER 27, 2011

She’s smart, she says it like it is, and her insights on business and marketing are spot on. Naomidunford Naomi is one smart marketer. She calls herself a “micro business marketing consultant”meaning she loves to help small companies get the most out of their marketing without spending a ton of money doing it.

Blogger 152

Blogger Real Estate Radian6 Wiki 152

Janet Fouts

APRIL 29, 2013

Global Social Media Marketing, Cisco Systems. We talked a bit about Vine and how it is being used by a broad scope of people, from filmmakers to big brands and marketers, even some Twitter and Vine resumes or request for product information. Linkedin is becoming a more vibrant place with richer content. LaSandra Brill Sr.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

DECEMBER 12, 2014

Posts that reuse the exact same content from ads. Use Facebook as just another social media network in your toolbox but not as the be-all end-all of your marketing campaign. Every brands needs are different of course, and if you need help evaluating how your brand is using social media as part of your marketing strategy let me know.

Engagement 143

Engagement Brands Facebook Journal 143

Janet Fouts

NOVEMBER 3, 2010

I know what I think people want to learn, but it’s crucial that we continue to build out content that focuses on what people really want as opposed to what I think they should want. I’m doing a little market research. I also want to know more about what format you want to learn in. Step by step tutorials?

Social Media 135

Social Media WordPress Class Training 135

Janet Fouts

JUNE 2, 2011

These days if you automatically follow everyone who follows you you’re likely to find yourself following spammers and Multi-level marketing scams will clog up your tweet stream. Marketing marketing marketing! The whole idea of this form of marketing is repulsive and goes against everything that community stands for.

Twitter 136

Twitter Curation Survey Conversation 136

Janet Fouts

AUGUST 1, 2012

Of course you’ll find lots more, but these are 10 people I can always rely on to have useful and interesting content. Steve Farnsworth Has lots of good tips about social media, marketing, PR and business. They may not all work for you, but hey, diversity makes the world go round. Louis Gray I can’t say enough about Louis.

Google 139

Google Posterous Film Social Networking 139

Janet Fouts

MARCH 13, 2012

Many marketers have been practically drooling over all that potential ad space too, but Facebook is having none of that. When you click on a tab you’ll have much more real estate to work with too, no more cramming content into a tiny window! Here are a few highlights for you to think about. Cover photos. Discount offers.

Real Estate 124

Real Estate Facebook Discount Applications 124

Janet Fouts

OCTOBER 25, 2010

Identifying phrasing and keyword response can tell you a lot about how your messaging is working and your target market too. This is a good way to identify trends or product perception so you can take action to correct misconceptions or adjust your phrasing to fit the market’s vocabulary. Why was that? Find influencers.

Social Media 132

Social Media Data SM2 Radian6 132

Janet Fouts

JULY 5, 2011

It’s also got monster potential for Search Engine Optimization since your profile is your Google Profile, and Google just launched changes to some of it’s services to add even more power to the new network: Changes to analytics gives you more information on users who have +1′d your content in Google Analytics.

Google 123

Google Syndication Foursquare Social Networking 123

Janet Fouts

SEPTEMBER 22, 2010

I use Objective Marketer extensively for clients to automate posts related to contests, speaking engagements, book signings, event announcements etc. If you are using social media for marketing then you don’t want to bury people with information all at once but feed it little by little in useful quantities.

Social Media 132

Social Media Alltop Tweetdeck HootSuite 132

Janet Fouts

OCTOBER 17, 2013

It cracks me up when a client calls and asks me about “this new content marketing thing” Honestly, we’re so hung up on buzzwords these days we can’t see the forest for the trees! Let’s get back to the roots of marketing. Social Media in Action Content Marketing infographic'

Content 135

Content Marketing iPad Advertising 135

Janet Fouts

OCTOBER 29, 2012

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Do they get comments and do people share their content through social media? Is influence based on number of connections? Klout , Peer Index or Kred score? A combination of all of the above?

Influencer 135

Influencer Klout URL Blogger 135

Janet Fouts

JUNE 14, 2011

Because they may never find you, and if you can’t create shareable content they won’t tell their friends about you either. We’re doing a series of webinars over the next 4 weeks that should really help you create compelling content, build your network and start some sharing and participation among your networks.

Virtual World 136

Virtual World Collaboration Education Curation 136

Janet Fouts

JANUARY 27, 2011

Looking for a job in marketing? Literally when someone actually engages with your content. It used to be this would return a list of scholarly papers, some nasty pictures of you at a bachelor party, a random smattering of form posts about cupcakes or software and possibly your connections on some social networks. Peer Index.

Klout 138

Klout Brands Social Media Postrank 138