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Google Targets ‘Scraped’ Content and ‘Content Farms’

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In a move “to encourage a healthy web ecosystem,” Google recently announced a major change to its search algorithm – a move to devalue so-called “content farms” that primarily copy content from other websites, and sites that offer little or no value-added content for users. Tweet This! Share this on Facebook.

Google 146
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Top Tips on Writing Great Content

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Long gone is the time when online content meant a piece of writing crammed full of keywords that didn’t make a lot of sense and generally lacked substance and meaning. So here are some tips to help you create great content. Remember: Your Content Is Still There to Do Its Job. Magnetic Headlines.

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Get Your Content Under Control

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Internet marketing statistics are sobering stuff. If Content is King… If you’re in the position to happily rely on people to type your name or your business’s name into a search engine then you’re actually doing pretty well for yourself all things considered. …Online Marketing is Emperor.

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Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters

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It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Without further ado, here are today’s top 6 rules of digital marketing. Content Marketing. It used to be called “Guest Blogging” but now we call it “Content Marketing.”

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How to Choose a Marketing Agency

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Choosing a marketing agency can be difficult but if you base your decision on basic marketing principles then you can find the right company for your brand. Your agency needs to have expertise in your industry because it needs to understand your company’s place in your market. Technology Integration.

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8 Tips for Using QR Codes in Marketing

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Here are 8 tips for using QR codes in your marketing campaign. Always Provide Quality Content. Many companies using QR codes for the first time make the mistake of directing consumers straight to their desktop website without offering an incentive or interesting content. Know Your Target Market.

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Revisiting The Online Marketing Suite

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If so, it’s likely that you do not have a comprehensive platform for managing, measuring, and optimizing data and content across channels. In this independent report, Forrester Research shows how marketers who use an online marketing suite are able to solve these challenges with a centralized data hub.

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