Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. All Rights Reserved.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. Each element has its own chapter: F ocus, L anguage and Content, I ncentives & Motivations & Outreach, R ules Guidelines & Rituals, T ools.

Review 142

Review Company Klout Policies 142

Akamai Marketing

SEPTEMBER 20, 2011

You’ll probably quickly get to the point where content creation becomes a topic. Who will create the content? Even if you outsource your content to a PR or video firm, you’ll still need to be involved with the topics and subjects. Google Analytics is a good start, but it won’t be enough.

Campaign 176

Campaign Social Media Creative Commons Consultant 176

Akamai Marketing

FEBRUARY 8, 2011

As a blogger, there are numerous tools at your disposal to track how your content is doing. Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media. It isn’t that we need a tool that does everything. Most obvious of these is Google Analytics.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

MARCH 24, 2011

Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor. The idea holds water, or soda or a Belvedere vodka if your like me. All Rights Reserved.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Once you know WHO, then you can decide HOW (platform) and WHY (content) you’ll be conversing with them. Be prepared to test the market, and don’t be afraid to fail.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 9, 2009

Maybe travel and tourism will will be the next segment to utilize the power of event marketing. Share and Enjoy: Tags: event marketing , Hawaii No Comments Start the ball rolling by posting a comment on this article! Marriott Hawaii bookings are up 40%. P.S. The bus is already onto it’s next adventure: a NASCAR driver is using it.

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

MARCH 9, 2009

Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

JUNE 29, 2011

Social media at its best and most successful is integrated into an overall marketing strategy. You might also consider a very specific content strategy or you might want to build a blog, it might be a Facebook page, it might be a series of videos. When all else has failed, try social media and do it FAST.

Social Media 180

Social Media Creative Commons Campaign Advertising 180

Akamai Marketing

FEBRUARY 11, 2009

Make your marketing dollars communicate with your incentive dollars. Make your employee enhancement communicate with your incentive dollars and marketing dollars. Now that the spotlight is on, every time there is a sponsorship, a meeting or an event, eyebrows will go up.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

FEBRUARY 22, 2011

All Rights Reserved.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

MARCH 3, 2011

There’s a lot of content being written today about content. From Content Rules to my current read WikiBrands (affiliate links) to the literally hundreds of blogs I read in a.

Content 144

Content Features Social Media 144

Akamai Marketing

MARCH 14, 2013

Tweet Listen up: Going viral is a benefit to creating great content, not the goal. But if you’re really committed to creating a viral video marketing campaign: Creating viral content is this easy. Create content that tells a story, not a tagline and you’re one step closer to viral. . And this difficult.

Marketing 100

Marketing YouTube Creative Commons One Spot 100

Akamai Marketing

DECEMBER 29, 2011

Think outside the blog: Don’t get me wrong, this blog remains my number one love in terms of content creation, however, there are so many opportunities to create content, its a shame to limit it to the blog only.

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

AUGUST 9, 2011

When your building content, you’ve got to remember not to be blinded by the demographics. To explain: last we I talked about how you shouldn’t be too blinded by demographics in social media, because, people like to talk to other people, not marketers. What to Consider When Building Content. Guess what?

Content 202

Content Creative Commons Types Social Media 202

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

JULY 26, 2011

But what if the content were blank, or worse, filled with crackpot advice, or more likely a porno video with a nasty virus? Content shared but not consumed is similarly empty. But its disturbing the increase I see of people are sharing things when they don’t know what it says.

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

JULY 6, 2011

But even if you don’t ask what you can do to help them with their goals, always keep them in mind: are delivering quality content, do you share information that they appreciate.do But I think businesses could learn to use this line of thinking in business more…but that’s another discussion. you make them giggle now and then?

Klout 221

Klout Twitter Creative Commons Facebook 221

Akamai Marketing

JULY 28, 2011

Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. That’s the artform of Twitter. Here are 5 metrics to measure on Twitter.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

JULY 12, 2011

More importantly, you can follow people who regularly share content you like and get a listing of all of their links. basically saves all the links you’ve posted across social networks and puts them in a list. Its link aggregation. As far as I can tell the links are saved indefinitely, for free-how long can that last?

Tools 138

Tools Aggregator StumbleUpon Digg 138

Akamai Marketing

MARCH 29, 2011

Think beyond the marketing team. I’ve heard stories of companies that stopped thinking of themselves as a “(insert industry here) company&# and begun to think of themselves as a content generation company. Let your talented employees be your bloggers – ask for volunteers to start. Be ruthless.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

MARCH 1, 2011

I typically recommend that my clients track this list on a daily basis and compare it to their content conversations. What I wish could be improved: Export List : I wish the lists of “unfollows&# could be exported to a spreadsheet that showed the day and time of the unfollow. That would be worth paying for!

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

MAY 19, 2011

As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format.

Conversation 185

Conversation Types Sites Questions 185

Akamai Marketing

FEBRUARY 11, 2015

If you’re in marketing, communications or PR, I bet your answer is “Every.Single.Time.” And if it’s a business, I find or create an amalgamation of characters which represent the business so the content has a “real voice.” And I wish more marketers did. Copy writing Marketing social media'

Process 100

Process Social Media Feed Feedly 100

Akamai Marketing

APRIL 20, 2011

Last week, I moderated a panel at the Hawaii Social Media Summit (#SMSHI) of Hawaii’s social media business users about their outsourcing – what they do and don’t outsource and.

Social Media 175

Social Media Small Business Study Analytics 175

Akamai Marketing

AUGUST 29, 2011

Having content in a single space that isn’t changing every 10 seconds has its benefits. to share content from other Social Media Club members. The “pro&# is that its a great community builder, the con is that I don’t have control over the content. I use Paper.li is to curate your Twitter list carefully.

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

SEPTEMBER 22, 2011

In my immediate circle, there are those with PR, Marketing, Tech and Software backgrounds, Web and SEO, wait, I’m not done.Journalism, Digital design, and I even know someone with a scientific background. That’s an awful lot of talent wrapped up into one type of marketing.

Collaboration 159

Collaboration Campaign Creative Commons Skills 159

Akamai Marketing

DECEMBER 28, 2012

Writing a book is no-less a task master, just a different one from marketing to distribution And. Many writers might think the only role for social media is in the marketing and promotional phase. From crowdsourcing feedback to yes, marketing, the Kawasaki discusses how to leverage an active social community. Practical Advice.

Review 121

Review Publishing Crowdsourcing Focus Group 121

Akamai Marketing

NOVEMBER 9, 2012

Make it easy for your readers to share your content to almost any site they wish. Download: Directly from Plugin Dashboard. Cost: Free, but accepts donations. More Info: SEO By Yoast . Sexy Bookmarks by Sharaholic. All the major sites, Twitter, Facebook, etc., plus some you probably didn’t even know existed.

WordPress 213

WordPress Class Cost SEO 213

Akamai Marketing

JANUARY 8, 2013

Stay Akamai: Stand Out in Social Media Marketing? Spend anytime on social media or marketing blogs and you’ll to see advice to make remarkable content. Be remarkable and you will stand out in your social media marketing. Creating remarkable content is sort of like saying “just make it go viral.”

Social Media 198

Social Media Marketing Social Networking Communities 198

Akamai Marketing

NOVEMBER 6, 2012

Great Content Builds Authority and Trust: When you create how-to posts, or advice posts, industry reviews, your also giving your potential customers a reason trust you. Create a variety of content types, including video, photos, slides. But the real message here is to make the content useful, helpful. But you CAN be yourself.

Tips 175

Tips Hubspot Engineering WordPress 175

Akamai Marketing

JANUARY 15, 2013

Social media requires the planning and respect of your entire company, just as any other marketing and communication initiative. Social media marketing requires time and commitment. Social media can support customer service, marketing, sales and PR initiatives. That’s where you’re marketing comes in.

ROI 194

ROI Social Media Policies Creative Commons 194

Akamai Marketing

NOVEMBER 26, 2012

More than ever before, marketing people are working with customer service and human relations. As a result, marketing people are starting to see, for the first time, one of the core reasons their jobs are so difficult: unhappy employees = unhappy customers. Because in social media, your company is all those things to the audience.

Social Media 170

Social Media Policies Review Hotels 170