Small Business Mavericks

AUGUST 19, 2013

When it comes to content marketing, it isn’t enough to simply post high quality content on your own website. If you really want to reach your target audience and develop relationships with more of the people you want to do business with, then you have to take the content to them.

Content 101

Content Press Release Marketing Journal 101

Adam Sherk

AUGUST 31, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular News Sites on YouTube by Adam Sherk on August 31, 2010 YouTube is both a major opportunity and an interesting challenge for news sites. So I wonder if BBC has stopped maintaining its news channels on YouTube.

Sites 182

Sites News YouTube Press Release 182

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on building community? Radically Transparent is a podcast geared towards the modern-day B2B marketer.

B2B 116

B2B Communities Apple Hosting 116

Pixlee

DECEMBER 3, 2019

This quick guide will help you evaluate which popular social platform, Youtube, Instagram, or TikTok, will work best for your cosmetics company. . Started in 2005, Youtube is one of the oldest social media platforms still in use. It’s the second-largest search engine , and a staggering 95% of global internet users use Youtube.

YouTube 65

YouTube Instagram Brands Influencer 65

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But then again, it’s not just any video on any YouTube channel. In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014.

Video 153

Video Content YouTube Syndication 153

Twist Image

DECEMBER 25, 2014

Content Marketing is dead. I''ve been reading this notion of "too much content and not enough value" a lot lately. It usually starts with the premise that consumers simply can''t keep up with the pace and increase in content production and publication. How do you think the best content creators approach their work?

Content 89

Content Marketing Publishing YouTube 89

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 137

Campaign Engagement Marketing Hashtag 137

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Influencer 211

Influencer Engagement Fashion Retail 211

Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing.

B2B 136

B2B Marketing Construction Committee 136

Oktopost

DECEMBER 8, 2021

Justin Levy, Director of Social and Influencer Marketing takes the hot seat. Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Justin currently leads social and influencer marketing for Demandbase. Catch all episodes here.

Engagement 109

Engagement B2B Apple How To 109

Twist Image

JUNE 18, 2013

What do you think makes someone''s content relevant? During the Q&A session, someone asked: How do you come up with the content for your blogs? I can''t read, watch or listen to enough content. I''m weeding through a lot of content at the bottom of the digital sea to find some chum. I''m an infovore.

Content 111

Content Journal YouTube Google 111

The Realtime Report

NOVEMBER 27, 2020

Today, explainer videos are more than just ‘nice-to-have’ forms of content. They are crucial to any organization’s content marketing strategy because they’ll allow marketers to deliver important information within a very short time and make a lasting first impression. The same rules apply to marketing.

Video 170

Video Overview Resources Process 170

Buffer Social

FEBRUARY 21, 2023

I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead. We created our own press From the start, I was intent on public relations being a part of our marketing strategy. We created a Google Form to collect nominations.

Brands 82

Brands Marketing Hosting Eventful 82

Twist Image

APRIL 12, 2012

Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. Content needs to be created for a captive audience and we may - very well - be selling a bill of goods here. We're telling brands to create content. Short content (be on Twitter !) and long content (blog!

Content 111

Content Vimeo Apple Curation 111

Hootsuite

MAY 18, 2023

Looking to make a splash with short-form video content? Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience.

Video 112

Video HootSuite How To UGC 112

Hootsuite

MARCH 11, 2020

While Facebook, YouTube and Instagram are still seeing significantly more users than Snapchat each month, using Snapchat for business could still be an effective way for your brand to reach a new audience. However, if the following points speak to your brand’s values, it might be right for your brand to use Snapchat for marketing purposes.

Marketing 145

Marketing URL Features Platform 145

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche.

Advertising 105

Advertising Social Media Strategy Tools 105

Buffer Social

JULY 12, 2023

When I started my business, I was far from a content strategy or digital marketing expert. I launched BAUCE Magazine with an English degree and a dream: To create a lifestyle site that would help women from disadvantaged backgrounds attain wealth, build their empires, and look good while doing it.

SEO 77

SEO Sites Social Media Metrics 77

Social Media Strategies Summit

JUNE 20, 2019

In April 2016, Facebook launched Facebook Live and the response from marketers was initially very positive. Since then, the popular video medium has grown and been adopted by Instagram (IG Live), Twitter (Periscope), YouTube and Twitch among others. Youtube plays over 1 billion hours of video to its 1.5 minutes of live video.

Video 140

Video Upcoming Instagram Metrics 140

Buffer Social

AUGUST 22, 2019

In this post, we take a look at some of the marketing strategies that have aided Daily Harvest’s incredible growth. Contents: 5 Marketing Lessons from Daily Harvest. Before starting Daily Harvest, Rachel Drori worked in marketing for Jetsetter. Something that no company seemed to be offering. But back to SEO….

Marketing 71

Marketing YouTube SEO Engineering 71

Twist Image

APRIL 2, 2013

Think this is a scene out of some Mad Magazine parody that mixes The Terminator with Mad Men ? For years, marketing companies have existed that solve a very tactical and analytics-based problem: how does one create the best ad for Google 's AdWords platforms? They are not silver bullets with quick and easy wins.

Marketing 109

Marketing Adwords Advertising Publishing 109

Twist Image

MAY 13, 2014

Blogs don''t have a chance against Twitter , YouTube and Instagram. If you take all of those issues and you roll it up into a bigger social media marketing mix, you would uncover that blogs and blogging should fall below the level of interest for most brands. 60% want to see content directly from brands.

Press Release 104

Press Release YouTube Influencer Blogger 104

Small Business Mavericks

FEBRUARY 26, 2011

» Content Farms: Did Google Go Far Enough? Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. What’s A QR Code And Is It Contagious? You tell me.

Google 150

Google Content Case Study Press Release 150

Twist Image

SEPTEMBER 9, 2011

Most content screams into an empty universe. It's nice to create content with the intent of reaching a broad and targeted audience, but it's becoming harder and harder to do this. No matter how good the content is. Content is short. Content is long. Content is text, images, audio and video.

Yahoo 110

Yahoo Content Blogroll Hubspot 110

Twist Image

JULY 20, 2018

delivered anything that wins in the market. Consumers don't seek out advertising in the same way that they do with other art forms (music, TV show, a podcast, a magazine, etc.). We've seen Facebook throttle the content of brands, even though their consumers have "liked" (and/or agreed to get) this content. marketing blog.

Apple 53

Apple Advertising YouTube Groups 53

Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

BeingOptimist

FEBRUARY 17, 2023

Another way to be successful is by creating quality content, be it written or multimedia. Still, there is a way: a good design of the content thumbnail. Have the rights to use the libraries to use them in our content and publish them. Have a good library of images, videos, clips, sources, etc. Be creative and have good taste.

Review 75

Review Template Templates Posterous 75

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? And everyone’s on social media.

B2B 125

B2B Influencer LinkedIn SEO 125

Later

JANUARY 28, 2021

From crafting engaging content, to building scalable businesses, and inspiring social reform, there are countless Black creatives changing the game in every industry. Long gone are the days when a lack of diversity in marketing campaigns can be swept under the rug. Engage with their content as you would anyone else. 1: Jayde I.

Social Media 114

Social Media Collaboration Instagram Influencer 114

Pixlee

MAY 28, 2020

And that relationship, combined with the resulting user-generated content is translating into a powerful impact on revenue. Social commerce is defined as “an online marketing model that brings ecommerce functionality directly into established social networks to drive sales.”. Many know this concept as social commerce.

UGC 66

UGC Influencer YouTube SEO 66

Devumi

AUGUST 29, 2014

Pinterest message marketing takes the popular image sharing platform and gives it a new, more personal, text based twist. Choosing to use Pinterest message marketing with your business can help you open up new relationships, start collaborations, and begin writing exciting new chapters in your brand story.

Wikimedia 68

Wikimedia Marketing Collaboration YouTube 68

Unmetric

OCTOBER 13, 2019

Head to any one of their social media accounts and you’ll find yourself lost in their ocean of visually captivating content. It listens to over 100,000 brands to help our clients create more engaging content, get more certainty around their social strategy, and automate their reporting. Content strategy. About this report.

Social Media 99

Social Media Apparel Fashion Instagram 99

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Visual Marketing Magic. Image via Microsoft Stories.

B2B 60

B2B Marketing Microsoft Hubspot 60

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Adam Sherk

OCTOBER 27, 2009

Related posts: The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? The Most Popular News Sites on YouTube Google Living Stories – Just Snazzy Topic Pages or is Google onto Something? What Horrible Things Did Time Magazine Do in 1964?

Content 112

Content Press Release Digg Survey 112

Hootsuite

MARCH 23, 2022

According to Snapchat , Audience Insights are available to “all advertisers globally” and will help “marketers leverage the power of testing and audience insights to help improve advertising effectiveness, inform ad creative, and find opportunities to reach new customers.”. Do you retain their attention all the way through your content?

Analytics 144

Analytics Tools How To Metrics 144

Hootsuite

OCTOBER 25, 2021

All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Step 1: Create a social media marketing strategy. Build brand loyalty.

Social Media 142

Social Media Meme HootSuite Influencer 142