Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. And let’s not get into the level of skill and understanding required to design an appealing newsletter. Or at least, this was true until email marketing templates came along.

Template 132

Template Templates Marketing Sample 132

Twist Image

OCTOBER 11, 2013

Simply put: there is too much content in too many places. While some may contend that the "cream always rises to the top," when it comes to great content, there is another worthy argument that goes like this: there is too much cream and there are too many tops. How do you make your content resonate? All of the time.

Content 106

Content Marketing Press Release Journal 106

Buffer Social

NOVEMBER 30, 2023

  Then, per my career objective to become a well-known writer at that time, I had to send my resume and a link to my LinkedIn profile for a gig at a very popular online magazine.  So, I started consuming content on LinkedIn. Follow the 80-20 rule People love to read content that they can relate to.

LinkedIn 101

LinkedIn Newsletter Industry Platform 101

Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing.

B2B 136

B2B Marketing Construction Committee 136

Razor Social

AUGUST 10, 2017

Finding, curating, and sharing valuable content is a very time-consuming process. Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience. We all have the need to share content!

Curation 111

Curation Curata Storify Tools 111

Sherrilynne Starkie

JANUARY 10, 2019

Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. Facebook stories are getting more useful for marketers. — SS. — SS. — SS.

Features 150

Features Social Media Survey YouTube 150

Small Business Mavericks

OCTOBER 30, 2015

This week, we’ll talk about ways to package your long-form content. Keep in mind that long-form content is not the only way to approach content marketing. We recommend a mix of long-form and short-form content. E-mail content – People are still attached to their e-mails. Long-form content is in.

Content 70

Content Newsletter Publishing Blogger 70

Webbiquity SMM

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL.

Aggregator 187

Aggregator Paper.li B2B Content 187

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. Source: CMI ). Source: DemandMetric ).

Content 110

Content B2B Hubspot Marketing 110

Writtent Blog

MARCH 10, 2014

Is there anything better than a real-life content marketing success story? While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple.

Content 85

Content Marketing Energy Case Study 85

Twist Image

JUNE 24, 2013

At the same time, I was already publishing a couple of music magazines that were becoming successful. In a very non-traditional fashion, my mother said, "If the magazines don''t work out you always go back to school, but if you stay in school and stop publishing those magazines, you will never know what could have been.

MySpace 110

MySpace Marketing Digg Education 110

Hootsuite

MARCH 11, 2020

However, if the following points speak to your brand’s values, it might be right for your brand to use Snapchat for marketing purposes. It connects users with brands and content creators via the ‘Discover’ icon on the right-hand of the home screen. You can find more details on these new features in the marketing tips section below.).

Marketing 145

Marketing URL Features Platform 145

Convince & Convert

FEBRUARY 3, 2016

One of a marketer’s goals is to make meaningful connections with consumers. Content marketing is meant to be a strategic way to reach and attract a defined audience. I am a 30-something female interested in marketing, sailing, and exploring the great outdoors (so Canadian). Place content where they will find it.

Content 60

Content How To Marketing Case Study 60

Buffer Social

NOVEMBER 1, 2023

  At one point, I’d started a fitness blog, landed a great job as a writer at Women’s Health Magazine, and dabbled in personal training. But by my late 20s, my obsession with health and fitness had cooled to a much more balanced hobby — which was around the same time I moved into content marketing. 

Brands 76

Brands How To Instagram Consultant 76

Twist Image

APRIL 6, 2017

I did not subscribe because the good content was being placed behind a gated wall. As more and more articles would come online that interested me, I felt like I was missing out on content that could be of tremendous value. This may not shake your universe, but it should make you think twice about your content marketing strategy.

Journal 64

Journal Newsletter Publishing LinkedIn 64

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

DECEMBER 14, 2015

Remember that time when you wrote content to promote a new product the day before it launched? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan?

Content 60

Content How To Project Publishing 60

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? And everyone’s on social media.

B2B 125

B2B Influencer LinkedIn SEO 125

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Visual Marketing Magic. Image via Microsoft Stories.

B2B 60

B2B Marketing Microsoft Hubspot 60

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. These are those links.

Social Media 162

Social Media Flipboard Journal comScore 162

Convince & Convert

JANUARY 6, 2016

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. User-Generated Content.

Strategy 60

Strategy Marketing Real Estate Campaign 60

Later

JANUARY 28, 2021

From crafting engaging content, to building scalable businesses, and inspiring social reform, there are countless Black creatives changing the game in every industry. Long gone are the days when a lack of diversity in marketing campaigns can be swept under the rug. Engage with their content as you would anyone else. 1: Jayde I.

Social Media 114

Social Media Collaboration Instagram Influencer 114

Twist Image

SEPTEMBER 15, 2011

Since their recent redesign, AdWeek has been chock full of advertising and marketing goodness. CMO.com is called, "digital marketing for CMOs." CMO.com is a combination of links from across the Web and original content. I'm also a huge fan of their e-newsletter (yes, I still subscribe to e-newsletters.

Journal 102

Journal Google Reader WordPress Newsletter 102

Justin Levy

JUNE 29, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Enabling Your Abilities Written on June 29, 2010 by Justin Levy in content strategy , preparation , technology , video 4 Comments - Leave a comment! Are you enabling your ability to be creative and create content anywhere you go?

iPad 193

iPad iPhone Journal Travel 193

Twist Image

AUGUST 10, 2018

And then a few weeks ago I watched Adam Savage mod a Nerf gun to give it a magazine that held a thousand rounds, then use it to nail three people in inflatable dinosaur costumes. A nice spin about the rivalry between Big Tech and Big Content being a glitch caused by billionaires hiring different sets of managers to grow their wealth."

Newsletter 45

Newsletter Startup Curation Publishing 45

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

ProBlogger

MAY 19, 2022

The post Go Beyond Blogging – Multi-Channel Marketing via Online Media appeared first on ProBlogger. As part of the online marketing mix, blogging plays a significant role because right now much of the marketing effort still revolves around driving people to your web site. Email newsletter. Blog RSS feeds.

Marketing 35

Marketing Blogger Forums Syndication 35

agora pulse

JANUARY 28, 2020

Actually, you’ve probably been making the shift to this form of social media marketing already. Relationship marketing expert and thought leader Jessika Phillips recently joined Agorapulse’s Social Pulse Weekly Show to share what social media managers should know about dark social. . Is it as mysterious as it sounds?

Remix 139

Remix Social Media Management Conversation Analytics 139

Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. They think “oh we will just create more content, and we'll be fine.”

Feed 167

Feed Feedly Metrics News 167

Mindjumpers

JANUARY 17, 2011

What’s special about Monki is that they don’t do any traditional marketing – at all. As the world is speeding up – everything is developed to give us what we need in a minute – people have no time to care about your stuff; the text in your newsletter, the voice in your radio spot and the pictures of your magazine ad.

Fashion 265

Fashion Industry Social Media Vimeo 265

Convince & Convert

DECEMBER 5, 2011

We’ve known for more than a decade that relevancy drives email marketing results. This ability to customize email and send different versions to different subscribers is often called “dynamic content” and has been available for quite some time, although mostly within enterprise class email software like ExactTarget.

Marketing 118

Marketing Software ROI Small Business 118

Buffer Social

JANUARY 23, 2017

Social media has the power to spread great content across the web like wildfire. But creating a rock solid content strategy and executing on that strategy on a consistent basis is a tall order. Luckily, the content team over at First Round Review might have found a formula for success. The future of content marketing.

Review 40

Review Social Media Content How To 40

Social Media Marketing

JULY 18, 2013

How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship effectiveness, the role of PR in sponsored content, the #2 concern of the C-suite and more, it’s This Week in Social Media.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

Twitter 167

Twitter Marketing Conference Consultant 167

Social Media Marketing

MAY 15, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Automotive Klout Flipboard 160

Convince & Convert

APRIL 15, 2016

As a digital marketing expert, I inevitably find myself struggling to keep up with the happenings around the world. To get listed your page on Wikipedia, follow these tips: Get mentioned in third party sources like newspapers and magazines. Organize Your Content by Schema Markup. I wonder about the enormity of the human mind.

Google 60

Google Wikipedia Content How To 60