Small Business Mavericks

article thumbnail

LinkedIn and Content Marketing Work Well Together

Small Business Mavericks

It used to be that LinkedIn was thought of as the ultimate job site, a place where job searchers and recruiters could connect and the all-important professional networking take place. It is all that, but as Louisa Chan says recently on Copyblogger, “it is evolving into a lead generation and publishing hub for content marketers.”

article thumbnail

3 Steps To Powerful LinkedIn Page Optimization

Small Business Mavericks

One of the most powerful tools for marketing your business is a LinkedIn page, but what do you know about optimizing your page? Here are three ways you can better optimize your LinkedIn business page and drive more traffic to your website. At a minimum, you should update your LinkedIn page at least once a day.

LinkedIn 177
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Introducing LinkedIn Showcase Pages

Small Business Mavericks

Companies doing business on LinkedIn have been able to connect with audiences through business pages. Now, LinkedIn has rolled out an additional level of social media for companies with multiple brands and divisions called Showcase Pages. After that, you can start sharing content. Then select “Create A Showcase Page.”

LinkedIn 132
article thumbnail

LinkedIn Offers New Publishing Opportunity

Small Business Mavericks

If your business is a business-to-business business, then you’ll soon be able to reach more potential customers through LinkedIn. Online marketers have traditionally held that you want to publish your content on your own blog as much as possible, but there are times when you want to build an outpost.

article thumbnail

Is Your Blog On LinkedIn?

Small Business Mavericks

Business2Community & Business.com ask a good question: “ Should You Be Blogging On LinkedIn? ” We know that LinkedIn is probably the most important professional site to be networking on right now, because it’s where all the professionals are. Posting on LinkedIn is Great Exposure.

article thumbnail

3 Ways To Improve Your LinkedIn Summary

Small Business Mavericks

Your LinkedIn Summary is one of the best content assets you have online. Unlike many social media profiles , you get more than just a couple of sentences to sum up who you are, and they are front and center so it is prime LinkedIn real estate. It’s one of the most important parts of your LinkedIn profile.

article thumbnail

How Do You Rank On LinkedIn?

Small Business Mavericks

A new feature has been added to the LinkedIn “Who’s Viewed Your Profile” tool. These customized insights can be anything from adding a profile picture and updating your summary to adding content and beyond. LinkedIn is one of the most effective ways to network and should be part of your regular routine.