Direct Marketing Observations

article thumbnail

Why Snapchat Content and the Longevity of Social Media Content are so Similar

Direct Marketing Observations

When a brand pushes out a “piece” of social media content, they’re hoping that content will move the needle in the form of a standard KPI, i.e. mentions, likes, favorites or followers. How long are brands hoping that content will last? They become obsolete if you will. Certainly 24 hours.

Content 100
article thumbnail

The Attention Economy is Distracting Me

Direct Marketing Observations

Linkedin has an endorse button, Facebook has a like button and G+ has the plus. You see, because of the volume of content that one is subjected to each and every day, at least from my standpoint, the ability to give that content or source, all of the needed attention it made greatly deserve, is greatly diminished. I think I am.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 simple ways SMB’s can readily adopt social media and get rolling in one day

Direct Marketing Observations

You can peel back the tweets to your hearts content! 3) Create a Linkedin profile. Pay particular attention though, to the Question/Answer section of Linkedin. Even if your not a content machine like a Chris Brogan , you can still carve out a niche for you and your company. The other good news? 2) Create a Facebook page.

article thumbnail

Three Plateaus in Social Media

Direct Marketing Observations

You’ve created half assed personas in Facebook, Twitter, YouTube and Linkedin. You have pushed out some weak, self serving content on all of them. You push out content on all of your networks but it’s over the top and self serving. You’ve created a blog and have added a few posts. You had no strategy.

article thumbnail

Should Everything be Free Online?

Direct Marketing Observations

Consumers look for alternatives when they realize that they have to pay to access content online. Does Facebook, Twitter, Linkedin, Youtube, Tumblr, WordPress, Posterous, Typepad, Flickr and Evernote amongst others, charge to use their platforms at an entry level? It’s actually been gasoline on an open flame.

Posterous 162
article thumbnail

Social Media for B2B-10 links for the week that was in Social Media

Direct Marketing Observations

Forget Facebook and Twitter, For B2B, it’s all about Linkedin. How many of you currently use Linkedin in your social media marketing/marketing efforts? Some good content/writing here. How to Fail at B2B Social Media. 4) Speaking of B2B, forget what you just read and read this. Me neither until last week.

B2B 180
article thumbnail

Social Media Marketing Challenges in the Biotech Industry

Direct Marketing Observations

It’s Always Going to be About Content. Till the cows come home, it’s always going to revolve around content frequency, freshness, and the types of content that are created. Fresh content or not, you’re probably asking how can you tell your company’s story if you’re not allowed to “really” tell your company’s story?

Industry 146