Adam Sherk

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The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. You can use Keyword Planner to compare terms, get new content ideas, explore topical categories, monitor seasonality and compare desktop vs. mobile, among other tasks. Google Trends. Wordstream.

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Journalist Social Media Usage Increases, Concerns About.

Adam Sherk

The flip side to that is that not everything gleaned from monitoring social media activity is accurate or reliable. A similar difference exists for microblogging sites like Twitter. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.