LinkedIn Group feature is a prime example of how. As a LinkedIn member you are able to create an open conversation on any subject or profession. LinkedIn has improved upon this feature making it easier to engage in conversations. After reading LinkedIn Takes Groups To The Next Level, I thought I’d highlight and simplify it’s improved features. Create and Vote on new content.You can comment and “like&# content (ahem Facebook) This also helps you gauge what others are interested in by seeing what they like. Tags: linkedin facebook MORE >>

I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. The best way to provoke discussion on LinkedIn is to ask questions. LinkedIn is the only major social network that doesn’t permit brands to interact as members. Only people can post content. LinkedIn gives you 120 characters for a headline, which is pretty generous. There Are Three Parts Of Any LinkedIn Post. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. MORE >>

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. MORE >>

You hear a lot of hype about the benefits that Facebook and Twitter can bring to your business, but these social networking sites can often overshadow the even greater potential LinkedIn has for virtually every department within the organization. What makes LinkedIn so superior to alternative social networking sites is its exclusively professional audience and no-nonsense atmosphere. LinkedIn offers the opportunity to broaden your outreach and connect with buyers in a more meaningful and personal way. Sales. Marketing. Human Resources. ————-. MORE >>

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers.  Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have.  Multinational companies can develop content strategies for engaging followers that are targeted and more relevant.  MORE >>