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20 Expert LinkedIn Guides

Webbiquity SMM

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.

Tips to Renew Your LinkedIn Strategy

Spin Sucks

By Eleanor Pierce Wait, don’t start snoring yet. I’ve said it before, and I’ll say it again: LinkedIn can be a very valuable tool. With 2015 upon us, now is a great time to take a look at your LinkedIn strategy. Interestingly—to nerds like me, anyway—the contest  makes use of a LinkedIn showcase page for entries. Why a LinkedIn Strategy? Fun, right? Maybe they’re older.

8 LinkedIn Tools for Business


LinkedIn connects marketers to millions of affluent, ambitious, and influential professionals. . The undisputed leader in business and career-oriented social networking, LinkedIn’s  valuable demographic is sought after by marketers. From contact management to tracking marketing campaigns, the LinkedIn tools below will help you leverage the platform to its full potential.

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Visually SM

And then there’s LinkedIn. Previously, only 150 “influencers” had access to the tool, but now any LinkedIn user, rather than trying to drive traffic from his LinkedIn profile to a standalone blog, could cross-post his articles directly to the platform and capitalize on the site’s network effect. LinkedIn members are primed for reading business-related content.

Linkedin Update: Linkedin Products & Services Page To Be Removed


Yes, that’s right.  On April 14 Linkedin Products & Services Tab will be removed from LinkedIn Company Pages! So, on April 14 : Your LinkedIn Products & Services pages will go away (disappear). In its place, Linkedin is recommending two alternatives to share information about your products and services: Company updates. Showcase Pages. 1. PNG, JPEG, or GIF.

Top 9 LinkedIn Social Media Marketing Groups


Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. While you’re on LinkedIn, why not connect with Firebelly too? LinkedIn Social Media MarketingLearn more ].

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6 Ways Content Marketers Can Supercharge Their LinkedIn Profiles

Convince & Convert

Image via Unsplash. I see it time and time again: Stellar content marketers spend so much time developing great content for their brands that they don’t spend enough time thinking of their own brand. While Instagram, Snapchat, and many others are great platforms,  LinkedIn is the single best tool you have at your disposal to build your own brand. Comment on Your LinkedIn Feed.

Introducing LinkedIn Showcase Pages

Small Business Mavericks

Companies doing business on LinkedIn have been able to connect with audiences through business pages. Now, LinkedIn has rolled out an additional level of social media for companies with multiple brands and divisions called Showcase Pages. But the Showcase Page is specifically designed to give customers a chance to interact with businesses around a particular product or service offering rather than follow the brand and sift through all content just to find the few nuggets their interested in. After that, you can start sharing content.

20 LinkedIn Mistakes That Turn Off Potential Customers


Are you getting good results on LinkedIn? Nowhere is this more true than on LinkedIn. Avoid these LinkedIn mistakes. Don’t send connection requests using LinkedIn’s default text. Don’t ask people you don’t know for LinkedIn recommendations. Don’t treat LinkedIn as a numbers game — you should regularly nurture your relationships.

[BREAKING] LinkedIn Ventures Into Video

Myrland Marketing

Those of you who know me know I’m bullish on video, and livestreaming, video’s real-time cousin. I’ve been waiting for LinkedIn to launch a native video app so users can reach audiences with a medium that removes yet another barrier to familiarity, and that is natural video, where we are allowed to see one another in a largely unrehearsed, often natural environment. Thanks!”

The Ultimate LinkedIn Lead Generation Guide

Sprout Social

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. LinkedIn Premium is broken into three different levels, based on your goals.

LinkedIn Etiquette: Are You Breaking The Rules?  

agora pulse

Like every social network, LinkedIn has its own official rules of conduct. But But most LinkedIn etiquette expectations come from the LinkedIn community. In this article, I’ll tell you the fundamental Dos and Don’ts of LinkedIn etiquette and offer up a few tips to help you network like a pro on the world’s top professional networking site. LinkedIn Articles.

5 LinkedIn Best Practices for Marketing Professionals

Sprout Social

Deemed as the largest social network for professionals and colleagues, LinkedIn is entirely a beast of its own. Unlike Facebook, Instagram or Twitter, LinkedIn manages your professional social connections and content to like-minded individuals. By following simple LinkedIn best practices, you can use this social network to your business’s advantage. LinkedIn

9 LinkedIn Best Practices For 2015


LinkedIn is still the go-to social network for business professionals and job seekers. Make this your first priority before you start networking or sharing your business on LinkedIn. know if I’m meeting with someone I haven’t met yet, I always Google them and check out their LinkedIn profile. LinkedIn is not the place to sell your products or services. LinkedIn

The Nips and Tucks Happening at LinkedIn

Spin Sucks

LinkedIn has been changing things up lately, but will their actions distract users from discussing business? LinkedIn has increasingly been adding features to the old trusted functions: Linking in with new business connections, linking up with your business connections, and linking into business discussions you care about. LinkedIn Influencers. To me, LinkedIn is about action.

When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest


Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. HootSuite’s functionality enables you to automatically schedule your Twitter, Facebook, and LinkedIn updates based on your followers’ engagement patterns. LinkedIn.  Social media is always on. Social media timing tools. Facebook. Blogs.

Linkedin Launches Blogs for Members

Janet Fouts

In 2012 Linkedin launched the beginning of what has become a powerful stream of thought leadership blogs through their “ LinkedIn Influencer ” program. The likes of Gretchen Rubin , Richard Branson , Dharmesh Shah and Beth Kanter to name a few, have been lending their voice to LinkedIn and making it a pretty darn awesome content platform. How does this work?

Four Content Distribution Strategies

Spin Sucks

You spend hours writing, rewriting, editing, and perfecting your content brainchild. Once you finally click publish, you sit back, let out a deep sigh, and wait for people to start commenting on its brilliance without a thought to content distribution. . Now you must put your content distribution strategy into action. Make a Content Distribution To-Do List. Nice work.

Seven Elements of a LinkedIn Audit to Improve Brand Consistency

Spin Sucks

Whenever I start a new job, one of the ways I get to know my fellow colleagues is to take a tour through their social media networks and complete a LinkedIn audit. This helps me learn more about their backgrounds, to see what the company values terms of accomplishments, and to get a pulse on how much of the organization’s content is being shared by employees. By Erika Heald. Activity.

Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More


Creating great content isn’t enough. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience. There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on Facebook, and applying the rule of thirds on Instagram. Shorten URLs:

Repurpose Content with These Six Tools

Spin Sucks

So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose  content. Repurpose Content: The Content Marketing Superpower. For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Watts—er, I mean, freezing time. The following six tactics are my go-to to repurpose content and reach new audiences.

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Connecting Twitter to LinkedIn: Just Say No

Almost Savvy

Others will think I’m making much ado about nothing and ought to let go of my outdated idea of how and where content is best shared. Just over a year ago, LinkedIn introduced a feature allowing users to post all of their Twitter updates , also known as tweets, to LinkedIn. Often the content wasn’t relevant and context was missing. Sound a little melodramatic?

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity SMM

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Kevin J.

3 Steps To Powerful LinkedIn Page Optimization

Small Business Mavericks

One of the most powerful tools for marketing your business is a LinkedIn page, but what do you know about optimizing your page? Here are three ways you can better optimize your LinkedIn business page and drive more traffic to your website. Share updates often – Some people say to post updates to your LinkedIn page just once a day. At a minimum, you should update your LinkedIn page at least once a day. Keep the content relevant and post it often. LinkedIn page is a great tool for any business if you optimize it will for sending traffic to your website.

Is Your Blog On LinkedIn?

Small Business Mavericks

Business2Community & ask a good question: “ Should You Be Blogging On LinkedIn? ” We know that LinkedIn is probably the most important professional site to be networking on right now, because it’s where all the professionals are. Posting on LinkedIn is Great Exposure. Whether you are writing your blogs yourself or paying someone else to do it, setting it up to automatically post on LinkedIn can build an audience where no audience had been before. Right now, LinkedIn is an incredibly authoritative site.

LinkedIn Tricks for Social Media Professionals

Convince & Convert

Tweetable Moments Treat your LinkedIn page like a website. Viveka von Rosen is known internationally as the LinkedIn Expert. She has written the book on it and consults with businesses to optimize lead generation from LinkedIn. Optimize Your LinkedIn Page. For businesses, that means implementing a few of these pieces of advice: HAVE a company LinkedIn page, to start.

LinkedIn Analytics: The Complete Guide

Sprout Social

Not that long ago, if you asked most people what they thought of LinkedIn, you’d probably hear comparisons to sites like CareerBuilder or Monster. For some time LinkedIn was seen as a job search platform. While social recruiting is definitely one of LinkedIn’s main functions, it has evolved into much more. LinkedIn offers a full set of features for businesses, and Sprout gives you tools to manage it all. Over the past few years, LinkedIn focused on getting businesses to use the platform for branding and content marketing. LinkedIn Pulse Analytics.

Linkedin Replaces Applications With Features

Janet Fouts

Long time power users of Linkedin have been using Linkedin Applications to enhance their profiles with deeper information and sharing opportunities. You’ll still be able to add content through their new rich media feature. While I had only added a few presentations on social media Linkedin imported them all. Perhaps drag and drop will be added soon. See those here.

How to Leverage Your Employees on LinkedIn


How do you handle getting more staff to use LinkedIn effectively, both personally and on behalf of the enterprise? Most of your employees are on LinkedIn, talking about your brand and their roles at your company. Employee use of LinkedIn has the potential to address many of Marketing’s core challenges. LinkedIn can help with all of those. Generate inbound leads.

Five Tips for Using LinkedIn for Business Growth

Spin Sucks

One of the most untapped social media tools is LinkedIn. Facebook , Twitter , and now Google+ are the media darlings while LinkedIn, which has been around longer than any of the tools combined, continues to grow and provide value without all the celebrity. There are several applications you can activate to move content to your LinkedIn profile. Activate the apps.

5 Clever Uses of LinkedIn for Unique Customer Experiences

Convince & Convert

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. Take Take inspiration from these five companies that have gone beyond content and company pages to craft unique experiences for their customers. 1. Get more content like this, plus the very BEST marketing education, totally free. The prize? Ever. 4.

LinkedIn Groups: Be S.M.A.R.T.

Myrland Marketing

LINKEDIN GROUPS.LOVE ''EM OR HATE ''EM ?There There is a lot of discussion about whether or not LinkedIn groups are fertile networking grounds. People are posting, commenting, following up, making their case, acknowledging feedback and sharing others'' content. want you to use groups on LinkedIn. With 2.1 Everyone doesn''t agree, and they don''t have to. S.M.A.R.T.

Are LinkedIn Groups Are Out Of Control?

Myrland Marketing

THE WILD, WILD WEST OF LINKEDIN. Many LinkedIn groups are out of control. It matters because it’s ruining LinkedIn groups for everyone. To build their reputation as a curator of quality content and conversation. Getting excited about being the owner of a group on LinkedIn that has grown to be large is misplaced if these groups are littered with junk.

Why I’m glad I upgraded my LinkedIn Profile

Janet Fouts

Not all users allow LinkedIn to share their data. In those cases a click on the search icon will show you a Google search of LinkedIn with a list of people in that industry. You’ll also see specific posts that LinkedIn thinks would be interesting to your followers. LinkedIn is making great strides at being so much more than a place to dump your resume.

Analyze Page Performance With the New LinkedIn Company Pages Report

Sprout Social

As an official LinkedIn® Certified Company Page Partner, analytics are a key component of Sprout’s integration. We’re excited to announce that we’ve added the LinkedIn® Company Pages Report to our suite of network reports. Closer Look at LinkedIn® Analytics. The report enables you to benchmark your LinkedIn® marketing efforts with a big picture look into content performance.

15 Tips To Optimize Your LinkedIn Initiative

Techipedia: Tamar Weinberg

LinkedIn has enjoyed explosive growth since its debut in 2003. The real question is whether or not you’re making the most of your LinkedIn efforts and networking in general? LinkedIn is so much more than social networking for businesses and business people – it can totally change how you run your business as a whole. This is a guest post by Lior Levin. Your Profile.

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test. The execution was simple: Monday through Friday, I would post 1-2 previously published articles of mine on the site and gauge the response. I was primarily concerned with audience quality, overall reach, and deducing which topics worked on LinkedIn.

Engaging the Right Audience on LinkedIn

Adam Cohen

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers.  Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. (Cross posted on the Fleishman-Hillard DNA blog ).

Why Associations Should Be Planning Their LinkedIn Exit Strategy


Ah, LinkedIn…where would my blogging be without your Groups feature? Remember back when you could use your LinkedIn group to advertise your association’s job postings and feature your products and services for free ? Then figure it’s only a matter of time until the announcements feature disappears entirely, making LinkedIn groups just a cumbersome platform to manage with no gain.

Offsite Content Marketing: Six Tactics to Reach New Audiences

Spin Sucks

Yesterday we had a nice conversation about content distribution and how to gain new readers. The comments were alive with things such as “the Internet is over-valued,” which means comments and social shares are too, and without those things, you’re losing out on important data to help guide your content. Offsite Content Marketing. Content Amplification.

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