How to Increase Your LinkedIn Engagement Without Wasting a Dime
FEBRUARY 16, 2017
How effectively do you use LinkedIn for your business? Can you actually hack LinkedIn engagement? The post How to Increase Your LinkedIn Engagement Without Wasting a Dime appeared first on Spin Sucks. Most of the content shared on LinkedIn gets. Who Are LinkedIn’s Power Users? who's your LinkedIn audienceHow do you grow engagement on the platform?
20 Expert LinkedIn Guides
JULY 7, 2014
LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.
Tips to Renew Your LinkedIn Strategy
JANUARY 5, 2015
I’ve said it before, and I’ll say it again: LinkedIn can be a very valuable tool. With 2015 upon us, now is a great time to take a look at your LinkedIn strategy. In an effort to promote the soon-to-be-released movie Taken 3 , 20th Century Fox created a contest in which one individual can win an endorsement from Liam Neeson ( among other social campaigns ) on LinkedIn.
8 LinkedIn Tools for Business
FEBRUARY 23, 2014
LinkedIn connects marketers to millions of affluent, ambitious, and influential professionals. . The undisputed leader in business and career-oriented social networking, LinkedIn’s valuable demographic is sought after by marketers. From contact management to tracking marketing campaigns, the LinkedIn tools below will help you leverage the platform to its full potential.
Linkedin Update: Linkedin Products & Services Page To Be Removed
MARCH 30, 2014
On April 14 Linkedin Products & Services Tab will be removed from LinkedIn Company Pages! So, on April 14 : Your LinkedIn Products & Services pages will go away (disappear). In its place, Linkedin is recommending two alternatives to share information about your products and services: Company updates. Yes, that’s right. Showcase Pages. See screenshot below).
LinkedIn and Content Marketing Work Well Together
Small Business Mavericks
FEBRUARY 24, 2015
It used to be that LinkedIn was thought of as the ultimate job site, a place where job searchers and recruiters could connect and the all-important professional networking take place. It is all that, but as Louisa Chan says recently on Copyblogger, “it is evolving into a lead generation and publishing hub for content marketers.” ” She suggests 7 ways to build online authority with LinkedIn : Complete your profile — this is how they know who you are when the readers check you out. Content Marketing Builds Online Authority.
Top 9 LinkedIn Social Media Marketing Groups
OCTOBER 12, 2015
Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. While you’re on LinkedIn, why not connect with Firebelly too? LinkedIn Social Media MarketingLearn more ].
Introducing LinkedIn Showcase Pages
Small Business Mavericks
NOVEMBER 25, 2013
Companies doing business on LinkedIn have been able to connect with audiences through business pages. Now, LinkedIn has rolled out an additional level of social media for companies with multiple brands and divisions called Showcase Pages. But the Showcase Page is specifically designed to give customers a chance to interact with businesses around a particular product or service offering rather than follow the brand and sift through all content just to find the few nuggets their interested in. After that, you can start sharing content.
20 LinkedIn Mistakes That Turn Off Potential Customers
SEPTEMBER 7, 2014
Are you getting good results on LinkedIn? Nowhere is this more true than on LinkedIn. Avoid these LinkedIn mistakes. Don’t send connection requests using LinkedIn’s default text. Don’t ask people you don’t know for LinkedIn recommendations. Don’t treat LinkedIn as a numbers game — you should regularly nurture your relationships.
6 Ways Content Marketers Can Supercharge Their LinkedIn Profiles
Convince & Convert
JUNE 28, 2016
I see it time and time again: Stellar content marketers spend so much time developing great content for their brands that they don’t spend enough time thinking of their own brand. While Instagram, Snapchat, and many others are great platforms, LinkedIn is the single best tool you have at your disposal to build your own brand. Comment on Your LinkedIn Feed. Add Skills.
The Nips and Tucks Happening at LinkedIn
OCTOBER 29, 2012
LinkedIn has been changing things up lately, but will their actions distract users from discussing business? LinkedIn has increasingly been adding features to the old trusted functions: Linking in with new business connections, linking up with your business connections, and linking into business discussions you care about. LinkedIn Influencers. To me, LinkedIn is about action.
When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest
MARCH 8, 2014
Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. HootSuite’s functionality enables you to automatically schedule your Twitter, Facebook, and LinkedIn updates based on your followers’ engagement patterns. LinkedIn. Social media is always on. Social media timing tools. Facebook. Blogs.
9 LinkedIn Best Practices For 2015
MAY 18, 2015
LinkedIn is still the go-to social network for business professionals and job seekers. Make this your first priority before you start networking or sharing your business on LinkedIn. I know if I’m meeting with someone I haven’t met yet, I always Google them and check out their LinkedIn profile. Make your company come to life on your LinkedIn page. #6 LinkedIn
[BREAKING] LinkedIn Ventures Into Video
AUGUST 2, 2016
I’ve been waiting for LinkedIn to launch a native video app so users can reach audiences with a medium that removes yet another barrier to familiarity, and that is natural video, where we are allowed to see one another in a largely unrehearsed, often natural environment. We will see how this unfolds as LinkedIn has a premium product that has exclusive features. Thanks!”
Four Content Distribution Strategies
MARCH 12, 2015
You spend hours writing, rewriting, editing, and perfecting your content brainchild. Once you finally click publish, you sit back, let out a deep sigh, and wait for people to start commenting on its brilliance without a thought to content distribution. . Now you must put your content distribution strategy into action. Make a Content Distribution To-Do List. Nice work.
LinkedIn Etiquette: Are You Breaking The Rules?
AUGUST 2, 2016
Like every social network, LinkedIn has its own official rules of conduct. But most LinkedIn etiquette expectations come from the LinkedIn community. In this article, I’ll tell you the fundamental Dos and Don’ts of LinkedIn etiquette and offer up a few tips to help you network like a pro on the world’s top professional networking site. LinkedIn Articles. Great.
Linkedin Launches Blogs for Members
FEBRUARY 19, 2014
In 2012 Linkedin launched the beginning of what has become a powerful stream of thought leadership blogs through their “ LinkedIn Influencer ” program. The likes of Gretchen Rubin , Richard Branson , Dharmesh Shah and Beth Kanter to name a few, have been lending their voice to LinkedIn and making it a pretty darn awesome content platform. How does this work?
The Ultimate LinkedIn Lead Generation Guide
JULY 20, 2016
Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. LinkedIn Premium is broken into three different levels, based on your goals.
5 LinkedIn Best Practices for Marketing Professionals
OCTOBER 11, 2016
Deemed as the largest social network for professionals and colleagues, LinkedIn is entirely a beast of its own. Unlike Facebook, Instagram or Twitter, LinkedIn manages your professional social connections and content to like-minded individuals. By following simple LinkedIn best practices, you can use this social network to your business’s advantage. LinkedIn15.7%
Seven Elements of a LinkedIn Audit to Improve Brand Consistency
AUGUST 10, 2015
Whenever I start a new job, one of the ways I get to know my fellow colleagues is to take a tour through their social media networks and complete a LinkedIn audit. This helps me learn more about their backgrounds, to see what the company values terms of accomplishments, and to get a pulse on how much of the organization’s content is being shared by employees. By Erika Heald. Activity.
Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More
JULY 7, 2014
Creating great content isn’t enough. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience. There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on Facebook, and applying the rule of thirds on Instagram. Shorten URLs: Bit.ly
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Create and source user-generated content fast with simultaneous collaboration.
Repurpose Content with These Six Tools
APRIL 16, 2015
So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose content. Repurpose Content: The Content Marketing Superpower. For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Watts—er, I mean, freezing time. I’ll say it again: Repurpose content. Repurpose Content the eBook Way.
3 Steps To Powerful LinkedIn Page Optimization
Small Business Mavericks
MARCH 27, 2014
One of the most powerful tools for marketing your business is a LinkedIn page, but what do you know about optimizing your page? Here are three ways you can better optimize your LinkedIn business page and drive more traffic to your website. Share updates often – Some people say to post updates to your LinkedIn page just once a day. At a minimum, you should update your LinkedIn page at least once a day. Keep the content relevant and post it often. A LinkedIn page is a great tool for any business if you optimize it will for sending traffic to your website.
28 (of the) Best LinkedIn Marketing Guides of 2014
JANUARY 20, 2015
As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Kevin J.
LinkedIn Analytics: The Complete Guide
SEPTEMBER 6, 2016
Not that long ago, if you asked most people what they thought of LinkedIn, you’d probably hear comparisons to sites like CareerBuilder or Monster. For some time LinkedIn was seen as a job search platform. While social recruiting is definitely one of LinkedIn’s main functions, it has evolved into much more. LinkedIn offers a full set of features for businesses, and Sprout gives you tools to manage it all. Over the past few years, LinkedIn focused on getting businesses to use the platform for branding and content marketing. LinkedIn Pulse Analytics.
Is Your Blog On LinkedIn?
Small Business Mavericks
FEBRUARY 16, 2015
Business2Community & Business.com ask a good question: “ Should You Be Blogging On LinkedIn? ” We know that LinkedIn is probably the most important professional site to be networking on right now, because it’s where all the professionals are. Posting on LinkedIn is Great Exposure. Whether you are writing your blogs yourself or paying someone else to do it, setting it up to automatically post on LinkedIn can build an audience where no audience had been before. Right now, LinkedIn is an incredibly authoritative site.
LinkedIn Tricks for Social Media Professionals
Convince & Convert
JANUARY 23, 2015
Tweetable Moments Treat your LinkedIn page like a website. Viveka von Rosen is known internationally as the LinkedIn Expert. She has written the book on it and consults with businesses to optimize lead generation from LinkedIn. Optimize Your LinkedIn Page. For businesses, that means implementing a few of these pieces of advice: HAVE a company LinkedIn page, to start.
Linkedin Replaces Applications With Features
JANUARY 29, 2013
Long time power users of Linkedin have been using Linkedin Applications to enhance their profiles with deeper information and sharing opportunities. You’ll still be able to add content through their new rich media feature. While I had only added a few presentations on social media Linkedin imported them all. Perhaps drag and drop will be added soon. See those here.
How to Leverage Your Employees on LinkedIn
NOVEMBER 12, 2013
How do you handle getting more staff to use LinkedIn effectively, both personally and on behalf of the enterprise? Most of your employees are on LinkedIn, talking about your brand and their roles at your company. Employee use of LinkedIn has the potential to address many of Marketing’s core challenges. LinkedIn can help with all of those. Generate inbound leads.
Five Tips for Using LinkedIn for Business Growth
JULY 26, 2011
One of the most untapped social media tools is LinkedIn. Facebook , Twitter , and now Google+ are the media darlings while LinkedIn, which has been around longer than any of the tools combined, continues to grow and provide value without all the celebrity. A few weeks ago, I spoke to a Vistage Chair Group about the use of LinkedIn to help them build their groups. Maybe not.
LinkedIn Groups: Be S.M.A.R.T.
MARCH 18, 2014
LINKEDIN GROUPS.LOVE ''EM OR HATE ''EM ?There There is a lot of discussion about whether or not LinkedIn groups are fertile networking grounds. People are posting, commenting, following up, making their case, acknowledging feedback and sharing others'' content. I want you to use groups on LinkedIn. With 2.1 Everyone doesn''t agree, and they don''t have to. S.M.A.R.T.
Are LinkedIn Groups Are Out Of Control?
JANUARY 23, 2014
THE WILD, WILD WEST OF LINKEDIN. Many LinkedIn groups are out of control. I’m not talking about the occasional post that has a link to content that members of the group might find interesting and valuable, and that is directly related to the profession, industry, practice area or subject that is the focus of the group. WHY DOES THIS MATTER? To learn. ADVICE TO ADMINS.
5 Clever Uses of LinkedIn for Unique Customer Experiences
Convince & Convert
FEBRUARY 18, 2016
While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. Take inspiration from these five companies that have gone beyond content and company pages to craft unique experiences for their customers. Get more content like this, plus the very BEST marketing education, totally free. Connect with KFC’s Founder.
15 Tips To Optimize Your LinkedIn Initiative
Techipedia: Tamar Weinberg
SEPTEMBER 13, 2011
LinkedIn has enjoyed explosive growth since its debut in 2003. The real question is whether or not you’re making the most of your LinkedIn efforts and networking in general? LinkedIn is so much more than social networking for businesses and business people – it can totally change how you run your business as a whole. This is a guest post by Lior Levin. Your Profile.
Engaging the Right Audience on LinkedIn
APRIL 12, 2012
LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. (Cross posted on the Fleishman-Hillard DNA blog ).
Why I’m glad I upgraded my LinkedIn Profile
MAY 13, 2014
I generally don’t tell clients they need the premium version of the LinkedIn profile unless they are actively seeking work, new hires or work in sales , but I upgraded recently to give it a spin and I’m finding “Who’s viewed your profile” to be a goldmine of information for myself and my business, Learn more about who, why and how. One weirdness here.
6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing
Convince & Convert
JULY 29, 2014
I put LinkedIn’s new publishing platform to the test. I was primarily concerned with audience quality, overall reach, and deducing which topics worked on LinkedIn. Since LinkedIn publishing is a new feature for the site, all of my results are from a starting point of zero: From 0 ? 3,022 LinkedIn followers See everything I published here. 35 published articles From 0 ?
LinkedIn: Now Multi-Media
MAY 14, 2013
LinkedIn is now arguably one of the most important social networks to be a part of, particularly if you are a part of the professional world. LinkedIn allows professionals from all over the world and nearly every industry to connect. Both those who are seeking jobs and those who are looking to hire new employees can take advantage of LinkedIn. Photo Source).
Why Associations Should Be Planning Their LinkedIn Exit Strategy
OCTOBER 14, 2015
Ah, LinkedIn…where would my blogging be without your Groups feature? Remember back when you could use your LinkedIn group to advertise your association’s job postings and feature your products and services for free ? Looks like that feature is on its way out too, with many LinkedIn group managers reporting that the announcements feature no longer works for them. photo credit ).