Is Privacy Important?
Small Business Mavericks
NOVEMBER 4, 2011
Copyblogger podcast radio host Robert Bruce interviews Copyblogger CEO Sonia Simone about privacy and other content matters. So the question is, is privacy important for marketers and small business owners? Your clients don’t want you to sell their private information. So it’s in your best interests to protect and safeguard that private information. But online privacy goes beyond your ability or willingness to share your clients’ information. Real privacy is also about protecting that information from all sources.
Big Data, Influencers, Privacy and Other Digital Termites
JANUARY 30, 2013
This podcast offers a sneak preview , which is also transcribed below… We got into all sorts of fun things, including big data, influencers, privacy and other digital termites. There’s an excellent writer, he wrote a cook called The Information, James Gleick, and he writes we’ve become data, we’ve become data in the Digital Age. I don’t like giving my content away for free.
Facebook graph search and your privacy
MAY 5, 2013
Are you aware of the searchable content you post? Public information will come up in search queries so if you have content on Facebook that you don’t want the world to see it’s time to button down your privacy settings. This infographic from the people at Marketo illustrates how Graph Search affects users and gives advice on customizing privacy settings for better control. How Facebook Graph Search Affects Your Privacy infographic by Marketo. Facebook Graph Search Privacy Settings [INFOGRAPHIC]. Facebook Graph Search is now live.
Facebook Sharing and Privacy Tips (Video)
OCTOBER 28, 2011
What you may not have noticed are the significant updates in how you manage your privacy, along with other new features and changes. In the video, I highlight a number of key points: What is that Ticker on the right side of the page and why am I seeing information from people who aren’t my Facebook friends? Facebook Tips Privacy security trust
The Other Side Of Privacy
MAY 16, 2011
You can't throw a rock and not hit a concern about privacy and the use of our data online. From newer media initiatives (think Facebook Beacon ) to cyber-attacks (see what Sony has been dealing with ), not a week goes by that some sort of privacy breach or plans for a corporation to do something funky with consumer's data isn't in the news. So, if you're not comfortable with your usage being tracked and your information being seen, it's best to avoid these channels. The other side of privacy. Facebook will never use any of your content without your consent.
Youtility – The Marketing Strategy for the Age of Information Overload
Convince & Convert
FEBRUARY 17, 2013
It unveils a new marketing approach for the age of information overload and mobility, and I need your help making it a smash hit. What if you decided to inform, rather than promote? Youtility is massively useful information, provided for free, that creates long-term trust and kinship between your company and your customers. I’ll respect your privacy and your time, too.
What I Like About the New Facebook Timeline Profile, Privacy Settings, and News Feed
SEPTEMBER 24, 2011
A Longed For New Privacy Settings. Head over to your Privacy Settings, and Edit Settings for How Tags Work. ” Pharmaceutical companies could have a field day with publicly available health information in a timeline format. The possibilities for advertising and other creepy activities based on this information – priceless! The Best Facebook News Feed Setting.
The 5-Step Secret To Facebook Timeline Privacy Bliss
DECEMBER 19, 2011
Here are 5 things you need to do right now to attain Facebook Timeline privacy bliss prior to activating the new Timeline profile. Clean up all drunk, overly sexy, questionable or embarrassing content on your profile. My rule of thumb is you shouldn’t post content you wouldn’t mind your mother-in-law or grandmother seeing. What if we flip the scrip and look into your past?
Understanding productivity in the Information Age - MIT Sloan Newsroom
Buzz Marketing for Technology
JUNE 27, 2008
Understanding productivity in the Information Age. In today's knowledge-based economy, it pays to be an “information hub” That's one of the implications of groundbreaking new research by three professors affiliated with the MIT Center for Digital Business. economy are considered information workers. Access to new information has productivity benefits.
Getty Images vs Creative Commons and Privacy: What Bloggers Need to Know
APRIL 8, 2014
This rather remarkable change in policy by Getty Images shows that it’s ready to work with content creators and adapt to the times we live in. “You may only use embedded Getty Images Content for editorial purposes (meaning relating to events that are newsworthy or of public interest).” Getty Images vs Creative Commons and Privacy: What Bloggers Need to Know.
Seven Tools for Your 2012 Marketing and Communication Plans
NOVEMBER 8, 2011
Privacy. Privacy will continue to be a big discussion, with sites such as Diaspora coming out of beta and launching to the public. There also will be tools you can use to delete information you have on the social sites that you regret putting there. Mobile Content. This is not our annual trends blog post. So be thinking about what you want to include. Consolidation.
Legal and Ethical Issues in Marketing
MAY 28, 2015
By Monique Goodyer The concept of marketing has existed since the start of time, but it recently has become an area of high contention where legal and ethical issues in marketing are dubious and ill-defined. For example, when does data collection become an invasion of privacy? Privacy Concerns and Data Collection Data collection is the first step in any good marketing campaign.
Once upon a time, I Believed in the Fairytale of Klout
DECEMBER 2, 2011
Notice how users are given information in regard with whom they engage. This information simply tells the user about those who have lost network influence. In an article that was published in the New York Times Joe Fernandez said “We analyze data from 13 different online networks and take into account all reactions to a person’s content.” KLOUT TRANSPARENCY.
The Klout Story – Part 1 – Are You Reading Between The Lines?
SEPTEMBER 20, 2011
Klout measures the raw action acted upon by my content shared within Social Media. Megan is marketing manager and privacy officer at Klout. Klout & Privacy Issue. There are at least three major concerns in regard to how Klout handles our privacy. In my opinion, Klout breaches everyone’s privacy on daily basis, even if you’re not registered with Klout.
A Little Privacy, Please! Your Rights and Social Media Policies
JUNE 14, 2013
The Do Not Track Button
MARCH 7, 2012
And, while Google is not "reading" your email, it is scanning the content and delivering relevant advertising to you based on that. What do you think all of these investors are buying into (hint: it's your data and information). How do you deliver relevant and contextual advertising (or even content) while not freaking out consumers that every click and type is being tracked and monitored so that their web experience can be personally optimized? Odds are that you want personalization, but you also want to maintain your privacy. content. information.
Facebook Lead Ads Simplify Opt-in Forms, and They Will Be AWESOME
JUNE 26, 2015
With Lead Ads, contact information users give to Facebook, including email addresses, will automatically populate. With Lead Ads, advertisers can have Facebook auto-fill any of this information, assuming users provide it in their profiles: Full Name. Marketers have historically needed to be careful about requesting too much information. Privacy Still Applies. Email.
5 Tips for Great Content Curation
APRIL 29, 2012
5 Tips for Great Content Curation. In reality, good content curation isn’t as simple as pushing a share button. It’s actually a combination of finding great content and following some simple best practices on how to successfully share that content. Be Part of the Content Ecosystem. Be part of the content ecosystem, not just a re-packager of it.
10 Steps To Create An Awesome Google+ Profile
AUGUST 16, 2011
This is where you showcase the information you want to be publicly available when someone searches, or googles , you online. It is also the information others will use to decide whether or not to connect with you on Google+. While it remains to be seen how searchable Google+ profiles will be, we do know that Google will be giving some visibility to public content on Google+.
35 Great Social Media Infographics
MARCH 3, 2010
As you probably know, infographics are visual representations of information, data, or knowledge. They illustrate information that would be unwieldy in text form and they act as a kind of visual shorthand, making information easy to understand and consume. How People Share Content on the Web 11. link] Social Media Information « Nalani Service's Blog [.]
Don’t Get Lost in the Jungle: A Field Guide to Navigating Your Targeted Content Strategy
JUNE 10, 2014
Don’t Get Lost in the Jungle: A Field Guide to Navigating Your Targeted Content Strategy. Personalized content isn’t anything new. And just when you thought you had a handle on content-first design, technology has thrown content strategists for another loop. With these technological advances, how can you design a targeted content strategy?
Breaking Up Google
JANUARY 27, 2014
The search monopoly impacts almost every part of the Internet, from content creation to email to data collection. When content owners and publishers say no, Google often replicates the data or it launches a competive product to replicate the creation of that data. Most content publishers would stop trying to make Google+ work. In trade, you provide quality content.
Be More Human Without Being Too Personal To Build Your Brand
JANUARY 18, 2017
There is also a sense that because people don't understand how media and publishing truly work, that these social channels have become a graveyard of TMI (Too Much Information) and oversharing (please, show me what you're eating for lunch!). And, yes, there is also content that can be very "career-limiting." There are those who share so much, that it might be considered a personal security risk (be it location, information about children, etc.). content. content marketing. privacy. There's a new discourse happening online. That's a big deal. We're not.
How to Reduce Information Overload | ThinkSimpleNow.com
Buzz Marketing for Technology
JULY 21, 2008
How to Reduce Information Overload. We live in a world full of information being thrown at us, every moment of the day, constantly demanding our attention. In our everyday lives, we are being constantly hit with streams of incoming information. full’ from information that my mind feels numb, and I’m sure you can relate. Be aware of information overload!
Journalism 101, Facebook-Style
NOVEMBER 1, 2016
Manager of journalism partnerships Áine Kerr wrote in a blog post that the e-learning courses will focus on the “three core pillars” of the news cycle—discovering content, creating stories and building an audience—adding that best practices and guidelines from Facebook are meshed with case studies from journalists. Journalists: Will you take advantage of these resources?
Facebook: 59,229 Government Requests for Account Data in First Half of 2016
DECEMBER 21, 2016
Content-restriction requests plunged 83 percent, from 55,827 in the second half of 2015 to 9,663 in the first half of 2016, but Sonderby attributed the large discrepancy to requests from France regarding a single image from the November 2015 terrorist attacks in Paris. The top 10 countries in terms of content-restriction requests in the first six months of 2016 were: France, 2,213. For the first time, our report includes information about the requests we receive from governments around the world to preserve data pending receipt of formal legal process. India, 2,034.
Google Search Plus Your World: The Debate
JANUARY 23, 2012
2) Privacy (on the individual side). Privacy for the Google+ User. According to The Huffington Post , there are organizations criticizing “Google for changing search results to favor its content and raised concerns about the affect on consumer privacy.”. SEO Social Media fairness Google Molli Megasko privacy Search Plus Your WorldLet’s dig into each one.
Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future?
OCTOBER 5, 2010
Print this article | Read this article in: | IT | Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future? What is content curation and why is it so important for the future of web content publishers? The content curator is the next emerging disruptive role in the content creation and distribution chain. Double.
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
Simultaneously, the amount of content produced sky-rocketed , with more compelling material than ever before. However, the past decade hasn’t fostered thoughtful interaction between that content and its consumers. Engagement is About Humans, Not Clicks Let’s face it: Content is becoming commoditized. A more social and real-time community will self-perpetuate content.
What You Always Need To Remember About The Internet
JANUARY 18, 2011
Your information is not (really) yours. Department of Justice has been asking for information from places like Twitter , Facebook and Google (more on that here: Mashable - Social Media and Subpoenas: A Broken System That Puts Journalistic Sources at Risk and here Fast Company - Why Twitter Was the Only Company to Challenge the Secret WikiLeaks Subpoena ). By giving you the service for free, they need to make money somewhere (and, more often than not, it's from capitalizing on your information). Your content is (probably) yours. You can't have privacy. content.
The Three C’s of Social Content: Consumption, Curation, Creation
NOVEMBER 8, 2010
We are now the architects of our own experiences, forever changing the information super highway and the paths for connecting people, information, and events. Our concerns of privacy or the lack thereof, now require education. We shed the semblance of privacy in order to unlock a new sense of digital freedom. just changed the headline to read "social content."
HOW TO: Convert Your Facebook Personal Profile To A Business Page
Saying It Social
MARCH 30, 2011
The most important reason to avoid doing this is quite simply because it is against Facebook’s Terms of Service and you risk having your Profile completely shut down without being able to save any of your information or let your “Friends know what’s going on. Facebook Personal Profile posts are not indexed by the search engines, for obvious privacy reasons. Yikes!
The Price Of Personalization
OCTOBER 25, 2013
One thing is certain about that magazine: people buy it for the ads as much as they''re buying it for the content. Personally, I look forward to the monthly editions of Wired and Fast Company in paper format, to not only enjoy the content, but the ads that are a part of it. The true role of advertising is that it acts as a commercial vehicle of information delivery. In my second business book, CTRL ALT Delete , I delve much deeper into the problem of how marketers have done a terrible job of explaining the difference between privacy and personalization. content.
Confused About Facebook Changes? (Free Webinar)
OCTOBER 14, 2011
What you may not have noticed are the significant updates in how you manage your privacy, along with other new features and changes. We’ll touch on a number of important updates: What is that Ticker on the right side of the page and why am I seeing information from people who aren’t my Facebook friends? Facebook Tips Privacy” and “Where do I find…?”
Twitter: Gnip’s Audience API Now Generally Available
JULY 13, 2016
Data product manager John Heywood wrote in a blog post that Twitter spent the nine months since Gnip’s Audience API was introduced at its Flight Developer Conference ensuring that its audience insights product meets the following requirements: Deliver information not available via analysis of public content. Protect user privacy. Return insights in real-time.
Instapocalypse and the Permission War
JANUARY 2, 2013
Instagram violated the basic tenants of permission and data privacy for marketing, forcing people to surrender their photos for commercialization. In doing so, Instagram not only upset typical privacy boundaries , but also transcended anger to the ferocious level people display when their mobile experience is violated. Image by tres.jolie. A War for Access. Image by What What.
Google Glass And Thinking Differently About Technology
MARCH 1, 2013
in fact, they were surprisingly light), to privacy (how do we know when people wearing the glasses are recording everything?), to more privacy issues (can Google see, capture and use everything our eyes now see?) privacy. Google's Project Glass is a very interesting product. My expectations were not high and the product blew me away (big time). That online discussion is wrong.
45 Free or Super Cheap Tools for Creating Amazing Visual Content
AUGUST 1, 2013
A content marketing strategy without visual elements is like chocolate chip cookies without any chocolate. Researchers believe that around 65% of the population are visual learners, who are able to best process information that’s relayed in images, infographics and video. Most of the tools available primarily support text-based content. Infographics and Word Clouds. Easel.ly
Facebook News Feed: Friends and Family First, Core Values
JUNE 29, 2016
For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through page posts. Mosseri stressed that friends and family remain the top priority, and he added that News Feed should inform and entertain, not favor specific sources or ideas and remain authentic and customizable by its users. When people see content they are interested in, they are more likely to spend time on News Feed and enjoy their experience.
The Online Privacy Twilight Zone
AUGUST 17, 2009
Randy Cohen, “the Ethicist for the New York Times, responding to an educator’s inquiry about Facebook ethics, wrote : “…when these students gave her access to their Facebook pages, they waived their right to privacy. My daughter keeps a diary, but she’s at an age where I would not be shocked by its contents (and in fact, I wouldn’t look at it any way.)