Mindjumpers

DECEMBER 6, 2013

Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. A content piece that has good organic reach will also be forming better in paid reach etc. Especially on mobile.

Feed 222

Feed Feedly News Meme 222

Mindjumpers

SEPTEMBER 19, 2013

This means that more weight are given to visual content and it is easer to drive fan engagement, as the posts will be more noticeable and physically larger. In the past, when posting a link, you would only have a certain range of preview images to choose from depending on the meta information attached to the link. The new design.

Facebook 270

Facebook Guidelines News Feed 270

Mindjumpers

OCTOBER 14, 2014

If you don’t respond – other users will, and you don’t want others to fill out eventual information gaps with subjective conceptions. Furthermore you must gather all relevant information on the case in order to be able to answer accurately. What role did your employees play during the crisis and were they well informed?

How To 254

How To Guidelines Social Media News 254

Mindjumpers

FEBRUARY 27, 2012

It is Facebook’s algorithm that determines what content that will be displayed in the user’s news feed. We all have a limit to how much information we can take in, and therefore Facebook calculates what content that will be brought to you from friends and pages. Data driven content.

Feed 238

Feed Feedly News Data 238

Mindjumpers

NOVEMBER 2, 2012

Threatened by the information provided by the Internet, the government decided to shut it down. Since the recent changes of Facebook’s EdgeRank , it has become increasingly crucial to understand the mindset and behaviour of your Facebook users in order to create content with relevance to your target group and thereby reach their News Feeds.

Social Media 266

Social Media Groups Groups Google 266

Mindjumpers

MARCH 9, 2012

Although these guidelines do not explain much about the change in content policy, they clearly throw a lot of light on the new structural changes, especially the cover photo. For full information on Facebook guidelines and Page Terms, please click here. All the brands planning to introduce Timeline need to adhere to these guidelines.

Guidelines 273

Guidelines Facebook Policies Price 273

Mindjumpers

FEBRUARY 12, 2014

Visual content is with out a doubt the catalyst of audience engagement on social media today. Similar to a gourmet meal your content must allow your audience to eat with their eyes first, which is probably why photos tend to receive twice as many likes as text updates. If you are unsure where to start and what to pin, go exploring.

Tips 235

Tips Brands Loyalty Fashion 235

Mindjumpers

MARCH 19, 2012

The integration between the three platforms makes it even more clear that visual content is here to stay. Here are three key reasons why brands should put more effort into producing and distributing visual content as a part of their social media marketing tactics. The benefits of using visual communication are many.

Communities 273

Communities Authentication Feed Feedly 273

Mindjumpers

NOVEMBER 26, 2012

Throughout most social media networks, content is king. But content without context is just messages without any bond to your long-term brand strategy. Meaning that your overall brand strategy should be implemented at a daily basis by amplifying the content you share with your consumers with relevant real-time trends and happenings.

Marketing 256

Marketing How To Communities Guidelines 256

Mindjumpers

JANUARY 3, 2012

Apart from just sending out information, the PR professionals now have to constantly monitor the social media channels and ensure that their company is present on the channels where their customers are active. Content and Information Sharing. They have to be eyes, ears and voice of the company in the true sense.

Social Media 250

Social Media Brands Blogger Influencer 250

Mindjumpers

NOVEMBER 3, 2011

Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers. Similar Posts: Companies’ Use of Content Marketing Is On the Rise [infographic]. Why is inbound marketing better? Facebook vs. Google+ [infographic].

Web 2.0 227

Web 2.0 Marketing Survey ROI 227

Mindjumpers

JULY 22, 2011

While building a community, it’s good to keep it fresh with content and take time out to respond to the members. When operating online, it’s necessary to respect your audience’s privacy, their information and not misuse it. Any wrong information or fact can hamper a company’s image for the customer.

Privacy 243

Privacy Reputation Advertising Social Media 243

Mindjumpers

APRIL 28, 2016

Over 200 million pieces of online content is being produced every minute , and consumers are drowning in it. This leaves brands with one of the biggest challenges of all – making the audience care about you and your content. The truth is, good content needs to connect with users on an emotional level. It’s still engagement.

Engagement 100

Engagement Brands Social Media Questions 100

Mindjumpers

JUNE 8, 2011

This is something that creates a good opportunity for businesses to utilize the online channels to communicate interesting and relevant information about their brand or product. However, this is stated with a great emphasis on the word relevancy , since it by no means creates success to push out all sorts of information.

Netvibes 218

Netvibes Social Media Tips Delicious 218

Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. Personalized Content is the Key. As much as our counterparts in other countries do, we consume content, but are averse to sharing.

Social Media 100

Social Media Trends Mobile Social Networking 100

Mindjumpers

JUNE 24, 2010

The 42 pages long Social Media Playbook contains information and best practices on blogs, Facebook, Twitter, Linkedin, YouTube, Wikipedia, Delicious, Flickr, Google Buzz and Geosocial Networks. Steal Eloqua’s Social Media Playbook » Follow Anne on Twitter Similar Posts: Social Media on Roskilde Festival Is Social Media Just A Buzzword?

Social Media 234

Social Media Wikipedia Microblogging Delicious 234

Mindjumpers

MAY 23, 2013

It is impossible right now to discuss brands and social media without hearing about the Social Newsroom and real-time content marketing. Knowing and understanding your fans and followers increases a brand’s ability and opportunities for delivering the right content at the right time.

Trends 178

Trends Sports News Social Media 178

Mindjumpers

DECEMBER 19, 2011

For this purpose, it is imperative to understand user’s behaviour on social media – in terms of which channels are they most receptive to, how do they interact with brands and which kind of content is most attractive to them. The survey findings: In order to dive deeper into this topic AYTM Market Research surveyed 2,000 internet users.

Social Media 274

Social Media Brands Survey Influencer 274

Mindjumpers

JULY 12, 2012

A social media policy is a corporate code of conduct that provides guidelines for employees who post content on the Internet either as part of their job or as a private person. However, we believe it can be a good idea to take the following topics into account: Confidentiality – What type of information are the employees allowed to discuss?

Policies 239

Policies Social Media Brands Guidelines 239

Mindjumpers

FEBRUARY 17, 2011

The blogosphere, even though it is spread across the world, can be considered as social network in itself or a community where people are inspired by each other and share information and views. And bloggers read other blogs as a source of information. Social Media Content for Business. source: Technorati.com ).

Blogosphere 195

Blogosphere Technorati Microblogging Blogger 195

Mindjumpers

SEPTEMBER 24, 2010

The crucial role of content and information Businesses can blog in various ways. The benefits are tremendous: a simple integration with web analytics, a more ‘open’ and transparent image, search engine optimization and a rapid real-time interaction with people whereby relevant content is crucial.

Social Media 220

Social Media Forums Disqus Social Networking 220

Mindjumpers

NOVEMBER 24, 2010

Rather then thinking about these as relationships being based on coverage, the focus should be on gathering insights and using those to inform parts of your planning. Coverage should follow if you are providing an experience which is fun, informative and thought provoking. Who could they potentially share the content of the bag with?

Blogger 212

Blogger Eventful Transportation Tips 212

Mindjumpers

JULY 6, 2012

Restrictions related to these changes were made clear by Facebook, e.g. no price or offer information in the cover photo, no company information, no calls to action etc. There are five different roles to choose from as seen below: Manager, Content Creator, Moderator, Advertiser and Insights Analyst. Read more about it here.

Features 220

Features Policies Mobile Module 220

Mindjumpers

MAY 26, 2016

Another reason engagement is so high on the platform is that there are no worries about content existing forever. In January 2015, Snapchat introduced “Discover”, a place for advertisers and especially media outlets to publish short pieces of content. Clickbait: Information overload! Advertising Features.

Authentication 0

Authentication SMS Influencer Advertising 0

Mindjumpers

APRIL 26, 2012

Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. A – Maybe the video content is simply quite boring. Q – Why do some of my posts have a very high reach and some not when the content is similar?

Communities 262

Communities Activities Facebook Patterns 262

Mindjumpers

APRIL 12, 2011

Content customization: Having a forum on your blog niche can help to keep track of recent trends and questions that are in demand. Knowing your readers’ needs can help you to frame your content accordingly. Thus, creating content becomes easy and reachable. It actually helped in increasing their blog page views!

Communities 222

Communities Forums Community building Blogosphere 222

Mindjumpers

JUNE 25, 2012

The report presents how companies should focus on engaging fans and sharing relevant content in order to successfully manage a Facebook page. Many of us probably recognise this from when we are on the search for information about a brand or product. To actually interact with the fans on the Facebook page is therefore crucial.

Report 277

Report comScore Marketing Groups 277

Mindjumpers

SEPTEMBER 13, 2011

If no one is interacting with your content, it is more likely not to be featured in your fans’ news feed and your status updates may never reach a lot of people. When your fans are browsing their feed for updates, they will engage on the content that catches their attention the most. Make it relevant.

Engagement 208

Engagement Tips Feed Feedly 208

Mindjumpers

SEPTEMBER 24, 2012

This changes the way we consume information, decide what to buy and experience brands. The agency should also be informed about both the overall strategy of the company and any changes in that strategy. With today’s technological evolution, people encounter brand messages just as much online as in TV-spots and billboards.

Marketing 198

Marketing Advertising Policies Activities 198

Mindjumpers

MARCH 23, 2012

Instead, take your time and do not forget to add any new information. Posts – If you want to put up an article or any content, make it visible to the public. You would not be endorsing your page if you keep your information private. Now, you do not have to work on it within a day.

SEO 258

SEO Google Strategy Adwords 258

Mindjumpers

FEBRUARY 21, 2014

Most of us know by now that a social media presence is all about creating a dialogue through relevant content that will engage your target audience. Make sure to always be on the look out for keywords and other valuable information from i.e. competitors. Stay current with any events or happenings that your brand could benefit from.

Engagement 226

Engagement Sample Samples Upcoming 226

Mindjumpers

AUGUST 8, 2011

But many people face the problem of their blogs not getting enough traffic and the content not being read, inspite of putting a lot of effort in it. This helps in creating a regular readership of people who share your interests and are on a look out for information. It is good for the readers to know when to expect your posts.

Guidelines 253

Guidelines Publishing Applications Conversation 253

Mindjumpers

JULY 6, 2012

Restrictions related to these changes were made clear by Facebook, e.g. no price or offer information in the cover photo, no company information, no calls to action etc. There are five different roles to choose from as seen below: Manager, Content Creator, Moderator, Advertiser and Insights Analyst. Read more about it here.

Features 205

Features Policies Mobile Module 205

Mindjumpers

NOVEMBER 9, 2011

Pages work almost similar to Google+ Profiles in the sense that you can add people to circles and mention them, share content, make +1 and comments and create hangouts. This secures that you cannot push your page and content to people, but letting those interested come to you instead. Maintain your page with relevant content.

Google 223

Google How To Badge Adwords 223

Mindjumpers

JULY 25, 2012

This number will give you valuable information about negative feedback, as it refers to the amount of times a fan has hidden your post or marked it as spam. Balance your content. Socialfresh also underlines that you must make sure to balance the amount of content from each area.

Facebook 267

Facebook How To Metrics Social Media Management 267

Mindjumpers

JUNE 24, 2011

However, it’s a fact that it has become easier for users to find the information they’re looking for on blogs and social networks. They are fans or followers of brands they like in order to receive relevant content at the place, where they like to spend most of their time. Improve your image. – Rank higher on search engines.

Company 206

Company Hubspot eBook Diagrams 206

Mindjumpers

AUGUST 27, 2010

These words are their content tag words. With this information, you can describe your products using keywords to attract that audience. The more effective your SEO is, the more people will see your content or rather find it. The opportunity for social interaction improves content and adds value.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171