Jeff Esposito

NOVEMBER 12, 2012

While you might think of the NFL’s unique programing or Thursday Night Football games on the NFL Network, it really points to their content marketing machine. Instead of settling for a “ Content is King,” site, the league added a gaming element and NFL Fan Rewards to guarantee that fans would come back.

Content 42

Content Marketing Discount Sports 42

Jeff Esposito

APRIL 29, 2013

During this period we’ve seen pieces ranging from a Forbes contributor (not a Forbes staff writer) writing a linkbait article on influential folks to incorrect information regarding the Boston Marathon Bombings has further diluted the trust that we can have with information shared in the space. How do you verify your information?

Social Media 49

Social Media Klout Issues Reddit 49

Jeff Esposito

OCTOBER 18, 2013

Do they get their information from TV, new media or magazines? Information Source: Where do they get their information? Do they talk to friends/family members regarding information? Information Types: What do they want to know about your product? Do they like sports? What kind of music do they listen to?

Company 40

Company Social Media Insurance Influencer 40

Jeff Esposito

JANUARY 30, 2013

As a fan, I thought it was a pretty cool gesture to the fans; as a social media manager, I loved how they asked their fans for what they wanted to see as opposed to content the brand wanted to share. Your ideas of kick ass content might be different from theirs. So keep up to current events and share information that is timely.

Case Study 41

Case Study Travel Social Media Management Team 41

Jeff Esposito

MARCH 21, 2011

The interactions on Facebook are truly impactful for any business, the problem is your company does not own the customer experience, conversation or content – Facebook does. (See Once you’ve built up the content, shopping experience, etc. See Facebook’s T&C ).

Facebook 49

Facebook MySpace Class Apple 49

Jeff Esposito

JULY 11, 2011

To help build up awareness, respond to questions about your company or share relevant information about the brand to potential customers who are discussing your market. If this is important to you and your company, create and share relevant content with your community on a regular basis.

Social Media 48

Social Media Fashion Issues Consultant 48

Jeff Esposito

JANUARY 12, 2011

While there are still meaningful conversations and thoughts to be had, it is more difficult to see them in streams of information flooded with retweets, blog posts and event and other hashtags merely rehashing the verbatim of the speaker de jour. This often mindless and blind behavior would surely have helped Bo Peep keep an eye on her flock.

Construction 46

Construction Conference Hashtag Applications 46