Janet Fouts

MARCH 2, 2018

Back in October Facebook rolled out an experiment called the “Explore Feed”, moving non-promoted posts from publishers and brands to a tab on the left side of desktop feeds where Facebook said one could find content “automatically customized for each person based on content that might be interesting to them”. Bottom line?

Feed 117

Feed Feedly Facebook Publishing 117

Janet Fouts

APRIL 24, 2013

Content Marketing. Overall everyone on the panel agreed that content is crucial to your automated marketing, but not just any content will do. The content must be relevant to the target market it’s intended for. Content must have a high level of quality. What content generates the most interest?

Marketing 134

Marketing Smart Phone FAQ Patterns 134

Janet Fouts

MAY 13, 2014

It’s worthwhile to note that if you restrict this information on your own profile you won’t see other’s profile information in who’s viewed your profile. I can see who views my profile, learn more about them and how they found me over the last 90 days. Did they also look at my competitors or co-workers?

LinkedIn 149

LinkedIn Skills Industry Social Networking 149

Janet Fouts

APRIL 29, 2013

Find people who can teach you something or help you find relevant news and information should be the goal on any network. Ask for advice and share information to become a resource. Linkedin is becoming a more vibrant place with richer content. Quality over quantity was agreed on across the board as the best strategy.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

JANUARY 29, 2013

Long time power users of Linkedin have been using Linkedin Applications to enhance their profiles with deeper information and sharing opportunities. You’ll still be able to add content through their new rich media feature. There are other content providers that will be supported but may or may not be moved by Linkedin.

Applications 144

Applications LinkedIn Features Travel 144

Janet Fouts

DECEMBER 10, 2013

Businesses flocked to both networks and created free accounts to market their wares as well as paying a nominal fee to get their content in front of interested users. It’s unfortunate that small businesses have invested so much in Facebook pages only to find their information rarely gets seen.

Social Media 150

Social Media Small Business Startup Communities 150

Janet Fouts

MARCH 23, 2011

Create good quality content people care about and want to share. Create content regularly. Share others content with links and comments on the value of what they’ve contributed. Be an information source about your area of expertise that people can turn to with questions. Be the first to share useful industry news.

Social Media 148

Social Media Insurance Questions Social Networking 148

Janet Fouts

DECEMBER 30, 2014

This makes relevant content and ease of finding it crucial. Create your personas based on this information and they will be more personalized and accurate. Is your social strategy and content aligned with your buyer personas? Those personas and what you’ve learned about the buyers is a goldmine for content creation.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

APRIL 13, 2011

In February Google rolled out an update to their algorithms likely directed at sites that duplicate content for article marketing as well as those that “spin&# articles (replacing phrases and words so they aren’t exact duplicates and then posting to article hosting sites). Maybe not anymore. So what’s a blogger to do?

Guidelines 121

Guidelines Widget Marketing RSS 121

Janet Fouts

JUNE 6, 2017

It’s possible to bury negative items with good, useful content with a little hard work. Stay focused on what you decided your brand focus is, and let the search engines fill up on content you write, curate or comment on. Conduct yourself online in the way you would like to be seen by someone who has no other way to know you.

Brands 97

Brands Curation Reputation Social Media 97

Janet Fouts

NOVEMBER 7, 2011

People are creating topic pages where they will share information that they used to share with circles. CJ Brasiel created a page for questions about San Jose real estate and she plans to use it as a Q&A channel as well as a place to post news and information about real estate in the south bay. Here’s a trick for that.

Google 141

Google Real Estate Avatar URL 141

Janet Fouts

JUNE 6, 2011

As a designer and developer I have to say it’s a lovely implementation of a visual display of information. To be fair here, Intel clearly states they only use this information for purposes of the display. Is it wrong for Intel to use your information and leverage your friends network for an intricate ad? Is it cool?

Privacy 105

Privacy Avatar Applications Issues 105

Janet Fouts

MARCH 13, 2012

Contact information. When you click on a tab you’ll have much more real estate to work with too, no more cramming content into a tiny window! It’s packed with information including specific details on dimensions and the rules of the new road on Facebook! Cover photos may not contain: Calls to action. Pinning news.

Real Estate 124

Real Estate Facebook Discount Applications 124

Janet Fouts

OCTOBER 11, 2011

On Twitter a Retweet can be a valuable way to share information with your network, build your following and pay homage to the person retweeted. It aligns your name with the information you are sharing and shows your network who you think post valuable information to share with them. You get to decide. Painful but it works.

Posterous 138

Posterous News eBook iPhone 138

Janet Fouts

DECEMBER 9, 2012

One of the biggest organizational issues we find when managing Facebook pages for our clients is often the page was created by someone who is no longer with the company and now nobody has the login information the account was created with. This comes in really handy when running a promotion or a contest.

Communities 131

Communities Google API HootSuite 131

Janet Fouts

OCTOBER 29, 2012

How do you identify them and what do you do with that information once you think you know who they are? Do they get comments and do people share their content through social media? Create a first draft list of influencers who are posting consistently relevant information. Is influence based on number of connections?

Influencer 135

Influencer Klout URL Social Media 135

Janet Fouts

SEPTEMBER 14, 2010

Since 90% of the content on Twitter is public it’s hard to find the specific information you’re interested in. Our goal is to make this information network as useful as possible. A few stats: 375,000 new users sign up per day, 16% of those are on mobile. 90 million tweets a day or more and growing.

Ustream 133

Ustream API Mobile Twitter 133

Janet Fouts

JULY 16, 2014

People can follow your lists and you can follow theirs’ so it’s a good way to curate information to share with friends and colleagues. The content stream of public lists are seen by anyone on Twitter. Instead, just stick to good Twitter etiquette , share great content and support others. Why make lists? Both are bad.

List 140

List Twitter Hashtag Curation 140

Janet Fouts

JULY 5, 2011

It’s also got monster potential for Search Engine Optimization since your profile is your Google Profile, and Google just launched changes to some of it’s services to add even more power to the new network: Changes to analytics gives you more information on users who have +1′d your content in Google Analytics.

Google 123

Google Syndication Foursquare Social Networking 123

Janet Fouts

APRIL 18, 2012

Sometimes because they think they’ll put up a page and their fan base will flock to the site, dynamically post content on their own and discuss it with their peers, all without much effort from the community manager (if there is one). Scan it, extract information and move on. Quit broadcasting. Quit marketing.

Engagement 141

Engagement Facebook Case Study Focus Group 141

Janet Fouts

MARCH 12, 2015

In a nutshell, Evernote lets you add information to a database that is accessible through the web, a desktop app, and your iPhone, or smart phone. Evernote will digitize the image and create a searchable note in your account with the most up-to-date information about your shiny new contact. Did I mention it’s free?

Smart Phone 70

Smart Phone Badge Mobile Meeting 70

Janet Fouts

MARCH 6, 2013

According to our friends at Hubspot , 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. Coca-Cola aligned their mission with women and heart-health and the fans produced all of the content. Why does Instagram work so well? Measure and track.

Instagram 143

Instagram Eventful Hashtag Hubspot 143

Janet Fouts

MAY 28, 2013

Pinterest is huge , there’s no denying it , and it’s a great traffic driver to your website whether for products or information. <meta name="pinterest" content="nopin" /> Just include that in your meta tags and Pinterest will not allow pins from that page thorugh their PinIt browser add on.

Bookmarklet 142

Bookmarklet Sites WordPress SEO 142

Janet Fouts

OCTOBER 14, 2010

Add people who will naturally have good information and strike up a conversation. Adding a bunch of people to a group with no valuable content confuses new members and devalues the group. Who would want to be in this group? Choose members carefully. The last thing you need is a bunch of people posting how they want to leave the group.

Groups 138

Groups Groups Facebook Collaboration 138

Janet Fouts

FEBRUARY 26, 2015

We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. What you learn here will inform everything you do in marketing. Efficient right? The thing is, study after study shows us that multi-tasking is a myth.

Social Media 70

Social Media Marketing RSS Study 70

Janet Fouts

NOVEMBER 5, 2011

Make your content rich and interesting. Share good information that is valuable and people will follow you back. If you want more followers on Twitter.

Twitter 133

Twitter Conversation Sites Features 133

Janet Fouts

AUGUST 1, 2012

I guarantee you there are others who want to talk about it and they’re there right now, sharing information you’d like to have. Of course you’ll find lots more, but these are 10 people I can always rely on to have useful and interesting content. What do you want to talk about? Comment and share some more.

Google 139

Google Posterous Film Social Networking 139

Janet Fouts

JANUARY 31, 2011

VERY cool way to find relevant content and see what people are thinking about. As you go down this path it’s quite likely you’ll find a thread of information related to the same topic. Then take a moment to find out more about who else has been there and what they’ve shared. Use One True Fan as a bookmarking tool.

Delicious 131

Delicious Widget Sites Applications 131

Janet Fouts

SEPTEMBER 22, 2010

If you are using social media for marketing then you don’t want to bury people with information all at once but feed it little by little in useful quantities. Like Guy Kawasaki Tweets and does for AllTop. You also get back some great data so you can really see which posts are getting the most attention and fine-tune accordingly.

Social Media 132

Social Media Alltop Tweetdeck HootSuite 132

Janet Fouts

DECEMBER 27, 2011

Her Slideshare , blog and wiki are treasure troves of information for small business and non-profit alike. SoniaSimone blogs at Remarkable Communication where she writes about effective content marketing, among other things. Sonia Simone.

Blogger 152

Blogger Real Estate Radian6 Wiki 152

Janet Fouts

JANUARY 27, 2011

Literally when someone actually engages with your content. It also shows your most frequent sources and allows you to browse the same information on your social connections. Peer Index.

Klout 138

Klout Brands Social Media Postrank 138

Janet Fouts

JUNE 2, 2011

Where do they get their information? Be picky about the quality of their content and don’t fixate too much on “but I don’t know this person!&#. If you really respect another Twitter user for their great insights you might want to look and see who they’re following. Who do THEY listen to?

Twitter 136

Twitter Curation Survey Hashtag 136

Janet Fouts

APRIL 18, 2011

Let me tell you, you’ll get a lot of information on pretty much any topic you choose, and it can quickly overwhelm. Spend some time scanning through the links for content you can discuss. Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. Now comes the fun part.

Social Media 136

Social Media Attensity SM2 Radian6 136

Janet Fouts

AUGUST 10, 2010

The team at Suciri went above and beyond to get me the information and tools I needed to get up and running quickly and their support team was helpful and responsive even outside of their posted support hours. Here’s an example: User-agent: * Disallow: /spamming/ Disallow: /wp-content/ Disallow: /wp-includes/. ? WP S3 Backups.

WordPress 133

WordPress Hosting Open Source Class 133

Janet Fouts

OCTOBER 17, 2013

It cracks me up when a client calls and asks me about “this new content marketing thing” Honestly, we’re so hung up on buzzwords these days we can’t see the forest for the trees! Explore more infographics like this one on the web’s largest information design community – Visually. be called new?

Content 135

Content Marketing iPad Advertising 135

Janet Fouts

NOVEMBER 7, 2017

There’s lot of good information here, as you’re planning your winter marketing campaigns. You did, and that, my friend, is User Generated Content. User Generated Content (UGC). According to the Sprout Social study, 41% of Millennials want to have their content shared by the brand, while only 23% of GenX and Baby Boomers do.

UGC 87

UGC Report Social Media Nielsen 87

Janet Fouts

SEPTEMBER 5, 2012

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Whether it’s how to create a landing page that really converts, fine tune your email marketing , or how to make sure nobody misses your next webinar , Hubspot puts out great inbound content to learn from. Landing pages.

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123