Firebelly

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Content Marketing Tip: Video Transcripts

Firebelly

So you shot a video of your latest product offering and you want to get some SEO/content marketing juice out of it. You can even put the link on the YouTube video (“For more information, visit the Banana Slicer website.”) Try putting up a transcription of the audio in with the actual media file.

Video 191
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Content Marketing Is More Than Just Writing

Firebelly

As an enthusiastic photographer, I’m always reminding people that when it comes to content marketing, it’s more than just writing. People read to gather information, learn important news, be entertained, and even get an education. Don’t get me wrong, writing is very important. Audio: I listen to a lot of podcasts.

Picasa 156
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Stop Link Building, Write Good Content

Firebelly

Valuable content. Rich, well-written, important, thought leading, world changing content. And if they read it for a while, Google will pronounce it good, and your content will rise to the top of the search engine rankings. So your job is to write good, informative content, day after day, week after week, month after month.

Content 177
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Content Creation? Curation? Focus on Publishing Instead

Firebelly

I’ve been talking a lot lately about content curation lately, and our contributor, Erik Deckers, is all about content creation, which has led to some “Tastes great! But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Less filling!”

Curation 194
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Content Creators Unite At NMX 2014: A Brief Review

Firebelly

A few weeks ago my father ( @shashib ) and I attended the New Media Expo in Las Vegas (If you want more information on this check out my Blogworld post ). The Content Cake. Scott Stratten of @unmarketing used a major case study on QR codes to emphasize why marketers should shift their focus towards content.

Review 176
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Content Marketing is All About Education, NOT Marketing

Firebelly

So what does that have to do with content marketing? I started uploading installation instructions, putting up construction information, and even wrote a 20 page report/ebook on why you needed this product. I was doing content marketing before that was ever even a word. Hell, we didn’t even call it content back then.

Education 176
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Curation is Not Aggregation

Firebelly

Curation is the big new buzzword this year in social media circles — collecting information in a strategic amassing of selected information that’s presented in a new way to draw out the subtleties and patterns that might not otherwise be noticed when looking at the group in toto. Aggregation is an amassing of content.