Dave Fleet
FEBRUARY 4, 2016
While the personalized 1:1 experience is there, the ability to stay in touch with communities of interest is much diminished, and there’s a saturation of brands pushing content “at” people, with a focus on sales vs helpful, interesting information. The gradual decline of Twitter. Still, we should pay attention to these results.
Dave Fleet
FEBRUARY 28, 2013
Embrace proactiveness – don’t wait for people to come to you; use analytics and insights to drive proactive content to answer questions ahead of time. Know your customer – know who they are, what they want and how they want it to serve information most appropriately for them.
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Dave Fleet
DECEMBER 21, 2011
However, I’m tired of seeing “studies” showing that “search engines” are a source of information for consumers. Think about it – when you look for information on something, you go to Google (or Bing, or Ask.com, or whoever…) and type in your query.
Dave Fleet
FEBRUARY 15, 2011
99 per cent of informed publics find academics and experts — long the front runners — “extremely,” “very,” or “somewhat” credible. When a company is not trusted, 63% of people will believe negative information after hearing it 1-2 times. Online search engines are Canadians’ number one source for news and information about a company.
Dave Fleet
MAY 10, 2010
Right now the content from the pages is pulled from Wikipedia (if available) and from your friends’ updates, so they’re often pretty bare but apparently Facebook plans to enable users to add content in the future. The social network launched roughly 6.5 million of these when they first launched.
Dave Fleet
FEBRUARY 2, 2011
Don’t panic: Search for hashtags and relevant accounts during emergencies to stay informed. Boost your reputation – Post your own content or curate others’ to build your own reputation in your chosen area. Re-purpose content – Have something interesting on one of your other online properties?
Dave Fleet
JANUARY 18, 2012
Create and amplify content for non-attendees. If your company is there showcasing their products or announcements, take advantage of that to create content for non-attendees: Go behind the scenes on your booth. CES can be a content goldmine if you approach it correctly. Remember that other people are creating content, too.
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