Jon Loomer

MARCH 6, 2024

In this post, you’ll learn some specific examples of the following: Low-quality ad content Low-quality post-click experiences User signals Low Quality or Disruptive Content advertising policy At the end, I’ll provide recommendations on how to address ad quality. Withholding information. Sensationalized language.

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Content Policies Cost Advertising 178

Social Media Today

JULY 31, 2023

Some pointers on what's resonating with Shorts viewers.

Trends 148

Trends YouTube Content 148

Sherrilynne Starkie

FEBRUARY 20, 2012

Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Its tagline is “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community.

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Social Media Alltop RSS Widget 279

Jon Loomer

MAY 31, 2023

The vision has always been the same: Utilize an AI-powered chatbot that is trained on my website content. Trained Content To train the bot, we need to give it content. This actually helped motivate me to craft content for this bot. In the meantime, that content can also improve usability of my website.

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Training Content URL FAQ 187

Social Media Today

JULY 31, 2023

Some pointers on what's resonating with Shorts viewers.

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Trends YouTube Content 148

Oktopost

MAY 24, 2020

The working relationship between marketing, sales and information technology is growing. Porter is not afraid to raise the challenges found in the often turbulent relationship between marketing, sales and information technology. As Porter emphasizes, “Companies are successful because of people, processes, data, technology and content.

B2B 146

B2B Marketing Training Team 146

Ignite Social Media

JUNE 20, 2023

In today’s digital landscape, AI-powered tools like ChatGPT have emerged as game-changers in content creation, keyword research, and other SEO-related tasks. To help you navigate this brave new world of AI-assisted content writing, we’ve compiled some best practices to help you enhance your AI content creation process.

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Tips Content SEO Engineering 161

The Realtime Report

SEPTEMBER 8, 2023

How Content Writing Can Improve Your Business People are shifting from traditional means of advertising and adapting to digital media, therefore, web content has become more important than ever. Regularly updating your content is an excellent method of remaining current and competing for your target market’s attention.

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Content Engineering SEO Compete 91

Sprout Social

AUGUST 17, 2022

The platform tracks interactions, engagements and content performance. Coupled with HubSpot’s sales CRM, the tool highlights the correlation between top-performing content and social interactions with sales. For example, you can see if customers interacted with a certain piece of content or a team member via social.

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Campaign Social Media Tools Hubspot 125

Social Media Today

OCTOBER 17, 2018

Facebook has announced two new measures to crack down on questionable content as it continues to skirt the lines of editorial censorship.

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Content Facebook Questions 168

Writtent Blog

DECEMBER 20, 2023

You know that inbound marketing is the hot new trend and that attracting customers with compelling content really works. The problem is creating and distributing all that content. Use these steps to create a content marketing strategy that will take your business to the next level.

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Strategy Content How To Marketing 98

Audiense

JUNE 30, 2020

The case study we are sharing today served as the starting point in implementing a new methodology for a brand’s content creation: not driven by data, but informed by it.

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Case Study Study Data Insurance 166

Sprout Social

JULY 13, 2022

To help, we gathered all the information you need to get up to speed on the state of social media in Europe. Your success within the European market depends on your ability to keep up with more than just content trends. Use industry research to inform how your brand navigates social media in Europe. blackcountrylivingmuseum.

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Social Media Strategy Statistics Trends 99

Buffer Social

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

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B2B Content Syndication SEO 95

Keyhole.co

APRIL 22, 2024

When you’ve worked long and hard on a piece of original content, it can be frustrating to find that someone else has decided to steal it. This is especially important in the world of search engines, where duplicate content is a surefire way to damage your SEO score. What is online plagiarism?

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Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. What is User-Generated Content?

Education 174

Education Examples UGC Content 174

Buffer Social

AUGUST 29, 2023

The world of social media and content marketing is a fast-moving space. For our Content team, in particular, we’re four people spread out across three timezones. Enter our content calendar. We also publish to social media every day of the week across six social media platforms.

Collaboration 85

Collaboration Template Templates Team 85

Jon Loomer

SEPTEMBER 26, 2022

One of those features is Gated Content, and you may have this feature now (I do). Let’s talk about what Gated Content is, how to set it up, and when this might be most useful. What is Gated Content? Gated Content helps solve this. There are a few groups that could benefit most from Gated Content.

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Content Facebook Groups Groups 211

Bill Hartzer

JANUARY 25, 2024

” The appeal lies in the easily digestible content disseminated across digital platforms, particularly on TikTok, YouTube, and Instagram, reshaping the very fabric of how this generation engages with financial concepts. However, the report uncovers a critical issue – a lack of sufficient disclosures in finfluencer content.

Policies 95

Policies Influencer Guidelines Proposal 95

Buffer Social

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

Content 126

Content Newsletter Research Tools 126

Ignite Social Media

JUNE 8, 2023

Getting your content shared on social media is one of the most challenging parts of being a marketer. But what's really the formula for creating shareable content? Crafting engaging and shareable content is the key to unlocking greater reach and interaction on social media platforms.

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Social Media Content How To Meme 91

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. We’re only as good as our content,” she insists. That’s a massive chunk of their workload.

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Content iPhone Sports Remix 130

Sprout Social

MAY 15, 2020

Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them. For some industries, a high daily post volume is essential to keep up with trending conversations or get eyes on content in a crowded space.

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Industry Real Estate Social Media Sports 123

Writtent Blog

DECEMBER 21, 2023

Building a small business content strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. HubSpot is among the best at making B2B content marketing people love, and the phrase has even become their tagline.

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B2B Strategy Tips Content 93

Buffer Social

JUNE 8, 2023

We’re firmly in the Information Age, which means we can have 25 synonyms for a word within seconds and get a boatload of facts about anything else we can think of with the tap of a touchscreen. Have ever taken a firehose of information and distilled it down to just a few drops? That’s been my challenge.

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Team Features Organization Questions 67

Buffer Social

OCTOBER 16, 2023

What is realistic, is niching down – that is, pick a topic (or set of topics) and build your content around them. With content pillars. I’ve written about content pillars before and wanted to bring my systems and thoughts to the Buffer audience. What is a content pillar? What is a content pillar?

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Template Templates Social Media Content 102

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

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Campaign Content Upcoming Authentication 90

Almost Savvy

SEPTEMBER 20, 2010

Toss in keeping abreast of constant changes and the latest tips and tricks, and it suddenly feels like a full-time job just hunting down the information you need from sources you can trust. Appreciate their content and style? New Tool Makes My Email Work Harder and Smarter Social Media Stats – It’s Raining Content!

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Social Media Blogger Reputation Sites 213

Social Media Today

DECEMBER 19, 2019

Facebook has announced that it will enforce new bans on any content which shares misleading information about how to participate in the upcoming US census.

Upcoming 148

Upcoming How To Facebook Content 148

Jon Loomer

MAY 17, 2022

Because it’s so easy to complete an instant form (basic contact information can be auto-populated from the user’s profile), users sometimes don’t even recall opting in. Gated Content. Another feature that is coming to lead ads is Gated Content. This update could help. But we’ll hold off for now.

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Content Facebook Hosting Features 201

Buffer Social

JUNE 19, 2023

We like AI here at Buffer – we’ve even launched an AI Assistant to help our audience create content better and faster. We also understand the (valid) concerns that many creatives and marketers have about the impact of AI on the quality of content. As a result, we already have unwritten rules around AI in content.

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Team Content Project Collaboration 109

Waxing UnLyrical

SEPTEMBER 12, 2019

Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product.

Content 150

Content Marketing Case Study Study 150

Visually SM

JULY 31, 2020

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Truth is people are still on Facebook, active and consuming content — especially videos. Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good.

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Social Media Video Company Content 246

agora pulse

NOVEMBER 30, 2020

BONUS MATERIALS: Free Content Calendar. Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. But this oversight is probably not because marketers don’t want to use content marketing.

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Content Marketing How To Social Media Management 182

Convince & Convert

NOVEMBER 16, 2023

I’ve been fortunate enough to be in the content world for just over a decade. In that time, I had never been to Content Marketing World. The shift from its traditional Cleveland venue seemed symbolic: Just as the venue changed, so, too, has the content landscape. The Evolving Content Universe “Content is changing.”

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Content Marketing B2B SEO 78

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Content 81

Content Collaboration Project Template 81

Sprout Social

OCTOBER 11, 2022

However, many advocacy initiatives are informal side projects. Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. The pillars of a content strategy for employee advocacy platform. As one marketer said, “You need a lot of content to support a program.

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Strategy Content Curation Press Release 131