Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! I will self confess that I have ignored this one for a while.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! I will self confess that I have ignored this one for a while.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

JULY 21, 2008

Ideas and trends to tackle information overload. Skip to Content Home Login. Internet resources on information overload and productivity. s a list of useful websites/ resources I came across that deal with information overload or closely related subjects. Blogs/ Websites with focus on information overload.

Resources 133

Resources Products Directory Newsvine 133

Buzz Marketing for Technology

JUNE 27, 2008

> Information Outlook Online. > > Information Outlook Online. > > Information Literacy in the Workplace. Information Literacy in the Workplace. Information Literacy in the Workplace. Information Outlook, Vol. Information Literacy in the Workplace. Information overload.

Library 100

Library Compete Skills Proposal 100

Buzz Marketing for Technology

JUNE 27, 2008

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Ross Dawson, April 7, 2008 3:20 AM US PT. In my early 20s I imagined that my lifeâ??s

Process 100

Process Web 2.0 Movable Type Collaboration 100

Buzz Marketing for Technology

JUNE 27, 2008

Information Technology. Information Technology. Computer Literacy Doesn't Mean Information Literacy, Report Says. But that doesn’t make them information literate. Some of the key problems the study found include: Young people don’t develop good search strategies to find quality information.

Report 130

Report Forums Library Education 130

Buzz Marketing for Technology

JULY 24, 2008

Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. Information on competitors easier to find than that on other parts of their own organizations. Global Home. 04 January 2007.

Survey 170

Survey Instant Messaging Applications Software 170

Buzz Marketing for Technology

JUNE 19, 2008

> Delhi Computer Information Systems (CIS). > Delhi Computer Information Systems (CIS). As such they are intended to inform and facilitate the evaluation policies and processes of each region. Provide (or draw upon) the required information technologies and related support services. Dashboard. > > CIS Home. >

System 100

System Policies Education Course 100

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all. Stagnant page content.

Conversation 276

Conversation Facebook Guidelines B2B 276

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Posted in Innovation Interactive Marketing Strategy. So what does a CDO do? I hope to see you there!

Marketing 258

Marketing Conference Fashion Mobile 258

Buzz Marketing for Technology

NOVEMBER 21, 2012

But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. And they certainly don’t want to be bored to death with encyclopedic catalogue-type information. 3) Treat your content like a category.

B2B 252

B2B Marketing Case Study Buy 252

Buzz Marketing for Technology

MAY 28, 2014

The prospect marketing effort, which is predominantly driven by third-party media investments in content syndication, search and advertising, is still very fragmented and, worse, seldom measured or optimized. Validate prospect information in order to inject quality, actionable data, and thereby increase lead velocity and lower media costs.

Syndication 254

Syndication Marketing ROI System 254

Buzz Marketing for Technology

MAY 22, 2013

They know who their customers are and they’ve got tons of data from past purchases and online behavior to inform their efforts. They’ve also got enough content to appeal to every person in the US if they want to – it’s just a question of surfacing the right content to the right people.

Meeting 232

Meeting Strategy Retail Compete 232

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all. Test: Copy length and content; image quality and subject matter. Stagnant Page Content. Test: length of forms, number of required fields, number of clicks necessary to get to target content.

Brands 279

Brands Facebook Guidelines Conversation 279

Buzz Marketing for Technology

OCTOBER 12, 2011

Everyone is clamoring for consumers’ attention, from TV and Web content they’re genuinely interested in, to an onslaught of thoughts and activities of friends and relatives, posted via every social media channel. As a marketer, how do you possibly compete for attention within this constant stream of information?

Social Media 240

Social Media Marketing Compete Retail 240

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Be relevant, unique and indispensable.

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

APRIL 4, 2013

Posted in Advertising Applications Content Marketing Crowdsourcing Visual Recognition. Google Glasses are already showing us ways in which visual recognition and augmented reality can be combined to provide a dizzying array of overlays and information. Whether you call it Web 3.0 At first it.

Crowdsourcing 185

Crowdsourcing Applications Mobile Hashtag 185

Buzz Marketing for Technology

MARCH 11, 2015

Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.

Marketing 100

Marketing Buy Analytics Advertising 100

Buzz Marketing for Technology

NOVEMBER 7, 2012

When it comes to our online strategies, it’s easier than ever to use data-driven, scientific tools to inform ourselves about what is really making our customers click. Through an iterative process of testing and personalization, your online visitors will begin to unknowingly select the best-performing content for your site.

Conversation 260

Conversation Retail Hubspot Buy 260

Buzz Marketing for Technology

SEPTEMBER 3, 2014

Fortunately, for those who are really interested in this kind of consumer centric planning strategy, there is a detailed and highly informative new ebook I ran across from the people at Insights In Marketing which is packed with practical advice. Where they consume content most often on the web. Here is an overview of that advice.

eBook 223

eBook Loyalty Research Data 223

Buzz Marketing for Technology

MAY 15, 2013

The ambitious CMO knows that their company site must be more engaging than the competitions’, as well as a place that customers trust, valuing the available products, services and information on offer. All this pertinent info helps define what the “best content” is for each specific viewer.

Retail 202

Retail Analysis Analytics Data 202

Buzz Marketing for Technology

JULY 21, 2008

How to Reduce Information Overload. We live in a world full of information being thrown at us, every moment of the day, constantly demanding our attention. In our everyday lives, we are being constantly hit with streams of incoming information. I want less time catching information and more time to live life. 39 Comments.

How To 247

How To Digg Examples News 247

Buzz Marketing for Technology

APRIL 8, 2010

Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Let’s face it at this point social media has gone mainstream.

B2B 235

B2B StumbleUpon Digg Reputation 235

Buzz Marketing for Technology

JUNE 17, 2015

I think content personalization is the biggest opportunity into 2016 for B2B Marketers. At SmartInsights.com , for example, our home page and member benefits pages are tailored by role based on their registration – so a marketing manager gets a different message and different content than say an agency manager.

B2B 100

B2B Adwords ROI Hubspot 100

Buzz Marketing for Technology

JUNE 27, 2008

Skip to main content. The rapidly growing phenomenon of user-generated web content—blogging, social web-applications and networking—are emerging important arenas for that kind of engagement and learning. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Buzz Marketing for Technology

OCTOBER 5, 2011

We then added to that with web information from Google, comScore, and Quantcast. Together, this information tracked what topics were important to marketers over the last 4 weeks. To do this, I asked our research analysts at Networked Insights to study what marketers talk about.

Quantcast 188

Quantcast Data comScore Microblogging 188

Buzz Marketing for Technology

MARCH 9, 2011

If you think about it there is at least 2 solid years of user generated content out in the social sphere. There is a vast sea of unstructured social data about everything you can imagine out there which can be used to help pre-inform your decision making in marketing – the challenge is are you ready for the next frontier!

Social Media 205

Social Media B2B ROI Advertising 205

Buzz Marketing for Technology

OCTOBER 25, 2013

online content, messaging, images, offers) in the right way on the right channels at the right times and places? All of these questions need to be asked when a brand is looking to optimize their site to be as informative, relevant and easy to use on mobile devices. Should you parse and meter the content differently?

Mobile 225

Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

MARCH 30, 2011

You have a killer piece of original content that starts rippling out from its source. If the content ripples 900 times, but that takes 10 years, you won’t see much benefit. If it ripples 900 times in 28 days, that can be really valuable information. What is the overall reach of this type of content? Want to learn more?

Analysis 181

Analysis B2B Advertising Types 181

Buzz Marketing for Technology

JULY 24, 2008

I developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between. Nancy Blachman. Start now: Jump to a section: Overview. Query Input. Search Tools.

Google 280

Google Features Overview How To 280

Buzz Marketing for Technology

JUNE 27, 2008

It’s a great way to get them to learn to use the course information and make the decisions you want. But they tend to focus on sharing information rather than performance. A great way to counter this is to build scenarios where the learner uses the information. June 24th, 2008. 15 comments.

Template 280

Template Templates Course Real Estate 280

Buzz Marketing for Technology

JUNE 27, 2008

Table of Contents. 12 Filtering Tips for Better Information in Half the Time: RSS, Del.icio.us Topics: Low-Information Diet. Bottom-up instead of top-down information distillation? 12 Filtering Tips for Better Information in Half the Time: RSS, Del.icio.us Chapter Samples. Introduction - My Story. Outsourcing Life.

Tips 263

Tips RSS StumbleUpon Google Reader 263

Buzz Marketing for Technology

SEPTEMBER 12, 2012

Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late in the game, a long or confusing checkout process, not enough payment options, too many requests for customer information, etc.

Cost 247

Cost Price Comparison Buy 247

Buzz Marketing for Technology

MARCH 2, 2010

And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them. So one of my team’s objectives this year is not only to create more social content but also to move the needle on engagement and sentiment. A recent Cone Inc.’s Tweet This!

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

MAY 29, 2013

It is even trickier to figure out exactly how to translate that information into more visits and fuller shopping carts—in real time, customer by customer. Getting to that point, however, requires first harnessing the data. It is no small feat to integrate huge amounts of data from a variety of sources.

Data 278

Data Tips Aggregator Conversation 278