Adam Sherk

AUGUST 31, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Yahoo Adds Enhanced News Results to SearchMonkey by Adam Sherk on August 31, 2009 On Friday Yahoo announced new additions to its SearchMonkey enhanced results, including options for news content. For technical details and instructions see the SearchMonkey News help page.

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Yahoo News Syndication Press Release 101

Adam Sherk

MARCH 19, 2012

Users regularly look to news organizations and reporters (as well as individuals) on Twitter for additional information particularly in breaking news situations. And a Facebook Page is a good place to aggregate and curate user-generated content to tell more of a story, particularly at the local level.

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News Organization Twitter Facebook 135

Adam Sherk

JANUARY 20, 2010

There is additional information in the NYTco press release , and Jim Romenesko and others have published the staff memo. Coming up with a viable metered model that still allows a wide audience to discover and interact with the content – in the ways that they prefer – is just one step on a challenging road ahead.

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Press Release Digg News SEO 126

Adam Sherk

MARCH 24, 2011

While multimedia content can be added to any press release, SMNRs are much more likely to incorporate images and video. It is easy share and repurpose the information in the releases and in many cases they are strong enough to stand on their own as an ongoing resource.

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Press Release News Social Media Research 191

Adam Sherk

JULY 17, 2012

In the News and Information category FoxNews.com leads by a considerable margin. ” That sounds like is mostly about content to me. ” That describes user experience as opposed to content. Who fared the worst? HuffingtonPost.com. Its satisfaction score of 84 is six points higher than the #2 news site, ABCNews.com.

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Sites News Report Advertising 125

Adam Sherk

SEPTEMBER 17, 2013

With that kind of content it makes sense for the press release to have compelling visuals too, and I think they pulled it off well. There is also a companion press kit with much more information. We’ve come a long way since email press releases circa 1999.

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Press Release Features Engagement Twitter 127

Adam Sherk

JANUARY 14, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Help Haiti: News Sites Promote Ways to Donate by Adam Sherk on January 14, 2010 As the devastation and human tragedy caused by the Haiti earthquake grows, people are flocking to the news media for information, and more importantly to learn ways that they can help.

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News Sites Digg Press Release 129

Adam Sherk

MAY 14, 2013

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. Partner links. Shine or MSN Living.

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Publishing Module Syndication Badge 209

Adam Sherk

MARCH 8, 2012

It comes down to effective selection, placement and formatting of social buttons on all key templates, and customizing those elements for different types of content. Using the full HTML title tag (with a bunch of extra information) instead of just an optimized headline. Not including @[brand] or listing a third party tool instead (e.g.

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Publishing Questions Social Media Activities 215

Adam Sherk

NOVEMBER 14, 2011

Google’s recent algorithm change that favors the most recent content for certain types of queries offers good opportunities for news and content sites. Prior to the freshness change the news onebox would have still been prominent but only 2-3 of the natural listings would likely have been brand new content.

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Reputation Google Wikipedia Embedding 155

Adam Sherk

JULY 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information. Greg Jarboe July 31, 2009 at 6:03 pm Great example, Adam.

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Press Release Video Yahoo Microsoft 102

Adam Sherk

OCTOBER 18, 2011

Content Optimization. Put the most important information first. As possible, include the keyword phrase in executive quotes as that content may be highlighted by some services or used in resulting media coverage. Optimize/tag images and multimedia content with target keywords. Title/headline.

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Press Release Tips Adwords Yahoo 206

Adam Sherk

MAY 13, 2009

Reviews in particular offer a good opportunity for publishers as many content sites produce multiple types of reviews on a regular basis. Through Rich Snippets you can draw greater attention to your listings in the search results, which helps to increase clickthroughs to your content.

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Review Google Embedding Press Release 100

Adam Sherk

JUNE 30, 2009

However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original.

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Syndication Press Release SEO Publishing 111

Adam Sherk

SEPTEMBER 28, 2011

There are enough additional sources to offer a wide range of content choices which makes it more engaging. For more background information check out Robert Scoble’s video interview with company chairman Don Graham. The Washington Post is actively recruiting more content partners.

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Facebook Journal URL News 111

Adam Sherk

SEPTEMBER 13, 2010

The content on search engines and social media gets a little lost among all the stats and charts so I thought I’d summarize that data here. Search Engines 34% of the public now use search engines to find news at least three days a week, up from 19% in 2008. Related posts: Google Social Search: Are You in Your Target Audiences’ Social Circles?

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Survey Social Networking Engineering Research 140

Adam Sherk

JUNE 9, 2010

But Facebook Pages remain a key audience development and content promotion opportunity for publishers so it is important to make the most of them. A good way to enhance Facebook Pages is by using Static FBML to customize tabs for an improved visual experience and greater functionality.

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News Sites Yahoo Facebook 181

Adam Sherk

JANUARY 11, 2010

Of the stories in Baltimore that week that contained new information, 95% came from traditional media and the majority of that from newspapers: So newspapers can pat themselves on the back for another day. You can get the details from the study itself but I wanted to point out a couple things that caught my attention.

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Study News Press Release Report 147

Adam Sherk

FEBRUARY 14, 2012

StumbleUpon Channels are a good opportunity for publishers (and any business involved in content marketing) because they create a direct pipeline to users that are specifically interested in your content. Lifestyle Content. There are a lot more content types that could be pointed out, too many to cover here.

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StumbleUpon Brands Directory Real Estate 120

Adam Sherk

JANUARY 21, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists.

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Social Media Press Release Microblogging Survey 122

Adam Sherk

AUGUST 16, 2010

But as of today (Monday) the sweepstakes content is still up on the JVC USA page and the promotion is still running. And if anyone has any additional information, please let me know. So what gives? I’ll update this post if anything changes on the JVC Facebook page or I learn more. This seems to prove that wrong though.

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RFI Guidelines Facebook Press Release 156

Adam Sherk

OCTOBER 6, 2010

by Adam Sherk on October 6, 2010 It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media. These points are combined into a total engagement score (for more information see What is Engagement? on their site). Also surprised how well some magazines did.

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Sites News Postrank Engagement 176

Adam Sherk

FEBRUARY 23, 2010

by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. Are you sure you want to write that article, Dave? Is this a good thing? Done right, I say absolutely.

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Hitwise Press Release Adsense Syndication 110

Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases.

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Examples News Press Release Embedding 102

Adam Sherk

DECEMBER 22, 2009

Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. What types of content generated the most social media sharing and inbound links? were most (and least) popular?

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Trends How To Digg Press Release 167

Adam Sherk

SEPTEMBER 17, 2009

Most news sites have an official Facebook Page now, with the typical approach being to add a daily stream of links to new content while promoting site features, apps, feeds, etc. Some news sites are supplementing content links with direct questions and comments to users, but this does not appear to be happening in any significant volume.

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Sites News Engagement Facebook 238

Adam Sherk

OCTOBER 20, 2009

search did have data on the URL in the most recent Muck Rack press release, reporting 65 clicks: That doesn’t measure up to the hundreds or thousands of clicks that popular content often gets via Twitter, but press releases are in a different category. So I wasn’t able to learn anything meaningful there.

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Press Release Twitter URL RSS 145

Adam Sherk

DECEMBER 17, 2009

I appreciate your effort in posting this kind of information. Thank you for keeping us informed. We’ve seen search marketing evolve from the disruptor role to being the big dog (at least in terms of online media). Adrian Berry January 12, 2010 at 12:55 pm This is good news Jeff. What Horrible Things Did Time Magazine Do in 1964?

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Social Media Marketing Press Release Survey 123

Adam Sherk

DECEMBER 2, 2009

Related posts: My Top 10 Posts of 2009 on News Media, SEO and Social Media Journalist Social Media Usage Increases, Concerns About Reliability of Information Where Do You Want Your Social Media Press Releases to Live? Perhaps some of the respondents took the question to mean third-party online press room services.

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Vocus SEO Social Media Press Release 166

Adam Sherk

SEPTEMBER 10, 2010

I’ve been through the book and it’s a good read; for more information check out GoogleyLessons.com. When they’re already consuming content, it’s too late. Over 40% is spent with content. – Adam The traditional news business, as we have known it, is dead. OK, maybe not dead. But dying a quick death. Look at AOL.

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News Press Release Survey SEO 121

Adam Sherk

MARCH 16, 2010

First, a quick look at how news content is currently being included in real-time search results. In its “Latest results” Google blends results from Google News and Google Blog Search with updates from Twitter and Facebook Pages, offering multiple paths in for news and content sites.

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Sites News Yahoo Engineering 143

Adam Sherk

MAY 15, 2009

But there is usually more to the story, and for a number of reasons companies aren’t always at liberty to share all the information. The SEO team has been involved in the project since the beginning and recommended the implementation of one-to-one 301 redirects of all IHT content to its new location at the NYT.com.

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URL Syndication SEO Press Release 100

Adam Sherk

APRIL 26, 2010

News and content sites are a natural fit for participation and Facebook is encouraging news site adoption by showcasing sites that are already experimenting with it. So I thought I’d take a look at some early examples of Facebook Open Graph integration on news sites.

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News Module Widget Facebook 149

Adam Sherk

FEBRUARY 9, 2010

Metro will provide Foursquare with location-specific editorial content such as reviews, tips and articles on points of interest. While the most natural opportunities for publishers will be tied to current news and information, there are also some compelling things that could be done with historical content.

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Foursquare Badge Press Release Syndication 111

Adam Sherk

FEBRUARY 25, 2010

It looks great when there are a lot of retweets; when there aren’t many it can weaken user perceptions of the content. I’m partial to the Tweetmeme button , although displaying the number of tweets is a double-edged sword. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

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Syndication URL Press Release SEO 117

Adam Sherk

DECEMBER 1, 2009

While designed to help Google News better interpret and categorize the content in the sitemaps, the tags also provide publishers with additional chances for exposure. It also has the potential to do the opposite; users may disregard non-editorial content such as press releases in greater volume now that it is easier to identify.

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News Publishing Google Press Release 104

Adam Sherk

JULY 28, 2009

The placement of keyword-focused, descriptive bullet points near the top of the page gives the engines useful information for determining the topical relevancy of the page. While editors and producers should always be encouraged to incorporate literal text in their headlines, in reality this won’t always happen.

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Engineering Press Release Survey Syndication 100