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8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Keyhole.co

While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Keyhole offers social media listening and analytics for top social media platforms and other online media sources, like news, forums, blogs, etc., all in one easy-to-use dashboard.

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Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Do you ever feel as though there is no human way you can create the content needed to make your brand and marketing successful as it can be? Click To Tweet.

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Glad to see these priorities. — SS.

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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Facebook wants your content to do more than just inspire and appease your audience. Get up off the ground.

Feed 164
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Top five: Google Chrome to detect fake news with new AI extension

Sherrilynne Starkie

Social media and marketing news, information, trends and stats to set you up for a strong start to 2018. Google Chrome to detect fake news with new AI extension. Unpartial’ is a new Google Chrome extension that uses artificial intelligence (AI) to assess the trustworthiness of content. Sherrilynne Starkie.

News 262
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Industry certification a must for social media career success

Sherrilynne Starkie

Industry programs fit the bill, too. Spin Sucks, for example, offers content creation and blogging masterclasses along with courses on the PESO model.). The good news is most of the training and education for these certifications is freely available online. Social Media Certification. Some cost thousands of dollars.

Industry 170
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The complete guide to create your employee advocacy content strategy

Sprout Social

Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. Recruitment content.

Strategy 131