Social Media Strategies Summit

OCTOBER 7, 2022

The seemingly simple processes of planning and posting content are the biggest challenges. Indeed, one in eight social media marketers at small businesses say they struggle to post content consistently, while one in nine find it hard to create the content they need. HootSuite’s Social Media Content Calendar. Image source.

Template 224

Template Templates Content Small Business 224

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Email marketing tools offer list nurturing with segmentation and automation.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

JUNE 28, 2023

It gives you the ability to build repeatable processes and templates for things like emails, landing pages and webforms.” Maintain brand consistency: Automated tools can maintain consistency around brand assets, email send times and content scheduling even when employees have a busy workload.

Team 108

Team Hubspot Marketing SMS 108

Sprout Social

AUGUST 17, 2022

If you’re already using HubSpot as your CRM, consider how the platform can double as your social media monitoring tool of choice. HubSpot’s features aren’t radically different from most tools on our list. The platform tracks interactions, engagements and content performance.

Campaign 124

Campaign Social Media Tools Hubspot 124

Hootsuite

APRIL 12, 2021

Integrated paid and organic: We continue to work on ways to create a seamless experience for managing paid campaigns and organic content together from within Hootsuite. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Plus, team performance is also now available in Analytics.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Writtent Blog

APRIL 3, 2013

There’s a lot that goes into effective content marketing. You need a lot of different kinds of content , you have to figure out how it all fits into your buying cycle , and your content has to adjust to the different media through which you share it. 9 Questions You Need to Ask When Developing Buyer Personas from HubSpot.

Resources 95

Resources Hubspot Content Template 95

Sprout Social

AUGUST 28, 2023

Table of contents: Best overall AI marketing tool AI marketing tools for copywriting AI marketing tools for editing AI marketing tools for digital marketing AI marketing tools for automation Best overall AI marketing tool More companies are expanding their AI usage as they scale or undergo digital transformation from legacy software.

Team 86

Team Tools Marketing Hubspot 86

Sprout Social

OCTOBER 25, 2022

From fine-tuning your profile to experimenting with your content, any combination of these tips will help you rise above the noise. Followers want to see more than promos and links: they want personal, human-centric content. Marketers are told time and time again to create “unique” content. And “personal” is the keyword here.

Strategy 130

Strategy Brands Hubspot Survey 130

Social Media Strategies Summit

OCTOBER 24, 2018

Content performance, recorded by asking the following questions: What type of content performs best? Getting started on an audit can be a little overwhelming, so here are a few resources to help: Social Media Audit template from Sprout Social. How is their content performing ? What types of content perform the best?

Social Media 113

Social Media Strategy Guidelines Template 113

Oktopost

JUNE 17, 2020

Call or meeting content suggestion. Beyond just optimizing existing processes, sales automation tools can allow for large scale personalization of your content and communications , which is a critical component of any B2B marketing strategy. Hubspot Sales. Follow up timing. Assigning sales reps to leads.

Tools 98

Tools Hubspot B2B Price 98

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. Content Marketing Made Easy. Content: the Force that Moves the Buyer Down the Tunnel. Image credit Adobe.

Resources 99

Resources Content Case Study eBook 99

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. On-page SEO : This is the optimization of the content itself. Content for decision-makers.

B2B 123

B2B SEO Travel Hubspot 123

Writtent Blog

JUNE 5, 2013

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. Image Credit: HubSpot/PoweredbySearch. Don’t Be Like Your Competition. With a sports theme, of course.

Small Business 100

Small Business B2B Strategy Content 100

Later

MAY 26, 2021

Planning your LinkedIn content strategy just got a whole lot easier — LinkedIn Scheduling is here! Scheduling your LinkedIn posts is one of the best ways to streamline your content planning, and not to mention, it’s a huge time-saver. Ready to level-up your LinkedIn strategy? Ready to schedule LinkedIn posts ?

LinkedIn 67

LinkedIn Publishing How To Notification 67

Rebekah Radice

APRIL 3, 2017

If you use social media to market your business, writing great content is a must. Valuable content can elevate awareness, encourage interaction, and drive engagement. So how do you write social media content your audience actually wants to share… And do it consistently? All great content begins with detailed research.

Social Media 141

Social Media Content How To Buy 141

Buffer Social

FEBRUARY 21, 2018

This shift is also encouraged by changes on major social media platforms such as Facebook, where meaningful content in groups is given priority over public content. HubSpot’s LinkedIn Group is about inbound marketing; Content Marketing Institute’s LinkedIn Group is about content marketing.

Groups 109

Groups Groups LinkedIn Template 109

Sprout Social

JULY 25, 2023

For example, it’s vital to identify which social platforms are driving the most traffic to your website but also to know how visitors are interacting with your content. How often do users visit my brand and how do they engage with my content? Only then will you get the real measure of your social strategy.

Analytics 139

Analytics Report Social Media Google 139

Pixlee

JULY 9, 2019

However, mapping out your UGC assets to your marketing processes, and operationalizing it into your team’s workflows will ensure that you are able to get the most out of your customers’ content. Content Format. After mapping out your content, you’ll be in a solid position to integrate it into your day-to-day processes.

UGC 59

UGC Strategy Marketing How To 59

Sprout Social

JANUARY 4, 2021

In this article we’ll walkthrough: Content themes that have potential for 2021. In 2021, brands may be a bit more cautious with their content due to the pandemic and growing concerns around appearing out of touch or insensitive to consumers’ needs. Using social data to prepare your pitch. Showing how your idea supports business goals.

Campaign 124

Campaign Social Media Marketing Metrics 124

Writtent Blog

JULY 4, 2013

HubSpot, the marketing and software company that popularized the concept of inbound marketing, is known for its well-aligned CTAs at the end of nearly every blog post. Look at everything they offer to prospects: the chance to excel at content marketing. 14 ebooks about various content marketing topics. Image credit: HubSot.

Examples 104

Examples Hubspot eBook Template 104

Sprout Social

NOVEMBER 11, 2021

Sprout integrations: Zendesk, HubSpot, Salesforce, Microsoft Dynamics 365. You can add product links to outgoing posts and message replies in the Smart Inbox in addition to product templates. Streamline production to publishing to maximize the reach of your social content. Review management. Website & URL tracking.

Social Media Management 119

Social Media Management Social Media Platform Review 119

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100

B2B Adwords ROI Hubspot 100

Later

NOVEMBER 28, 2018

Having a memorable look and feel for your Instagram Stories is important because it will help your followers immediately recognize your stories (and stop them from swiping past your content!). . Tip #2: Use Templates to Create Consistent Instagram Stories Branding. Watch this quick video guide to editing templates with Canva!

Instagram 62

Instagram Template Templates Brands 62

Postcron

JANUARY 10, 2020

In a survey conducted by OneSpot, a leading individualization platform for content, marketers shared that they find dynamic and real-time personalization in emails to be the most effective review generation tactic. Tools like HubSpot Personalization Tokens make it easy for marketers to add tokens that are personalized to the email recipients.

Review 123

Review Apparel Reputation Survey 123

Kikolani

MAY 28, 2013

Content Marketing Institute. My Data Shows Email Popups Work and Don’t Hurt (2012) – Dan Zarrella, Social Media Scientist for HubSpot, found that the signup rate doubled with the popup and there was an insignificant change to bounce rate. Features for Pippity include: Multiple templates to choose from. Chris Brogan.

Case Study 168

Case Study WordPress Study FeedBurner 168

Pam Moore

MARCH 14, 2019

The tool provides thousands of templates that are easy to configure, and the support and documentation is incredible. . Here’s an example of how we are currently using ClickFunnels: You might have seen on my site or heard me mention my annual content calendar template. It’s the first time we’ve ever done that. I am not kidding.

Platform 60

Platform Marketing Training Hubspot 60

Rebekah Radice

APRIL 3, 2017

If you use social media to market your business, writing great content is a must. Valuable content can elevate awareness, encourage interaction, and drive engagement. So how do you write social media content your audience actually wants to share… And do it consistently? All great content begins with detailed research.

Social Media 60

Social Media Content How To Buy 60

Pam Moore

MARCH 14, 2019

The tool provides thousands of templates that are easy to configure, and the support and documentation is incredible. . Here’s an example of how we are currently using ClickFunnels: You might have seen on my site or heard me mention my annual content calendar template. It’s the first time we’ve ever done that. I am not kidding.

Platform 60

Platform Marketing Training Hubspot 60

Writtent Blog

OCTOBER 7, 2013

Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Michele Linn of Content Marketing Institute believes editorial tools are critical to “keep your content consistent and relevant.” Sometimes the best tool isn’t the most expensive or complicated.

SocialCast 111

SocialCast Tools Price Collaboration 111

ProBlogger

FEBRUARY 28, 2019

The post 18 Ways to Create Scannable Content for Your Blog appeared first on ProBlogger. If you want more readers, more engagement, and more sharing of your content (and let’s face it, why doesn’t?) They decide whether your content is relevant to them, and whether it’s worth spending time reading it. They won’t leave a comment.

Content 33

Content WordPress List Types 33

Lucy Hall

JUNE 11, 2015

First check out these pretty powerful stats about blogging: According to Hubspot : B2B marketers that use blogs receive 67% more leads than those that do not. This type of blog post is usually referred to as evergreen content because it doesn't change and it can be referred to and shared again and again. Get started!!

Small Business 60

Small Business Hubspot Proposal SEO 60

Writtent Blog

JANUARY 24, 2014

According to Hubspot , blogging for your business will increase your website traffic by at least 55%. Most of the more common sites you’ll find yourself considering offer free hosting, comprehensive layout templates, and step-by-step set-up so that you can get to the fun of actual blogging sooner. What Will You Blog About?

Hubspot 95

Hubspot Hosting Statistics Energy 95

Janet Fouts

SEPTEMBER 5, 2012

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Whether it’s how to create a landing page that really converts, fine tune your email marketing , or how to make sure nobody misses your next webinar , Hubspot puts out great inbound content to learn from.

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Writtent Blog

JULY 10, 2013

As consumers worldwide increasingly swap out their laptops for more nimble, portable devices, your marketing budget and content need to shift to fit, or you risk being left behind. Source: HubSpot ). Revenue from mobile content will reach $40 billion in 2012, and $65 billion by 2016. Optimize Your Content. There are 6.8

Statistics 108

Statistics Mobile comScore Marketing 108

Postcron

JANUARY 10, 2020

In a survey conducted by OneSpot, a leading individualization platform for content, marketers shared that they find dynamic and real-time personalization in emails to be the most effective review generation tactic. Tools like HubSpot Personalization Tokens make it easy for marketers to add tokens that are personalized to the email recipients.

Review 52

Review Apparel Survey Reputation 52

ProBlogger

JUNE 24, 2016

The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project | Hubspot. 8 Social Media Lessons We Can Learn From the Pros (With Templates!) | Canva Design School. 11 Methods that Will Make Your Content Marketing Campaign Go Viral | Quicksprout. Can’t argue with science! Some harsh truths in here!

Hubspot 29

Hubspot Template Templates Price 29

Buffer Social

NOVEMBER 7, 2017

Here are the eight tips to guide your Instagram strategy: Instagram’s young audience likes current, creative, and useful content. Videos might overtake images as the most engaging type of content. User-generated content drives growth and conversions. User-generated content drives growth and conversions.

Study 111

Study Instagram Hashtag Research 111