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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Social

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

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B2B Marketing Content: Lure or Lasso?

Buzz Marketing for Technology

I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog. The lure part is really about a steady stream of content that is consistent in its frequency which is why as people come to depend on it brings people back to your site time and time again.

B2B 173
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#SocialPR Spotlight: Angie Jeffrey

Waxing UnLyrical

ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours. Hubspot is the tool we use for all marketing and PR outreach. Angela Jeffrey, vice president of ABX Advertising Benchmark Index.

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Social Media Marketing Madness [Cartoon]

Firebelly

Instead I leave you with an oldie but goodie cartoon from Hubspot. Image: HubSpot ] Have a great weekend everyone! I would generally post a weekly blog roundup today for you, our readers, but I honestly have not had the time to read many posts - let alone compile my favorites this week. Having trouble reading this image?

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5 Core Pillars for Your Ecommerce Marketing Stack in 2022 

Pixlee

This means consumers are far more trusting of third-party opinions on a product than brand-generated content. Syndicating reviews across retailer websites where your product is sold. Showcasing user-generated content (UGC) from real customers across your most impactful marketing channels . Sharing case studies from clients.

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10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

Buffer Social

I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings. Take them for a spin, and let me know which ones are most beneficial for you and your content! Hubspot’s Marketing Grader.

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Where Do You Want Your Social Media Press Releases to Live?

Adam Sherk

by Adam Sherk on May 26, 2009 The discussion about HubSpot’s post on the syndication of social media press releases vs. traditional press releases called my attention again to PitchEngine , a platform for creating and sharing social media releases (SMRs). However there is also a downside.