Convince & Convert

JANUARY 4, 2015

In Q4 2014, Hubspot released new research called The Social Lifecycle. Several interesting findings in this research, and I was particularly intrigued because the new book I am working on focuses on the impact of speed on business and society. According to Hubspot, consumers expect brands to be on almost 3.5

Research 60

Research Hubspot Social Media Platform 60

Webbiquity SMM

MAY 9, 2023

Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. You can also curate informative content for them and add your insights. For instance, Zomato is really killing it with a string of compelling content.

Social Media 267

Social Media Tips Marketing HootSuite 267

Writtent Blog

DECEMBER 29, 2023

If you’ve been online for any amount of time recently, you know content marketing is the way to go–it increases website traffic and saves you money over traditional advertising costs. So you brainstorm content topic ideas and create a strategy , and then you realize: That’s a lot of content. To make a profit, of course.

Project 98

Project Hubspot Case Study Cost 98

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research. This makes it a robust tool for market and competitor research. What is social listening? Pricing is available on request.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

agora pulse

NOVEMBER 10, 2020

With Audience Insights, you can identify influencers, research customers, create highly targeted segments, and integrate the data into your social media strategy. With BrandMentions, you can research and grow your audience, simplify influencer outreach, and gauge the success of your content and social media marketing campaigns.

Analytics 179

Analytics Social Media Tools Price 179

Webbiquity SMM

FEBRUARY 16, 2021

Most B2B brands have difficulty in creating visually appealing content, which is one key reason Instagram isn’t the most obvious platform for B2B companies. Often, they don’t think they have the right type of content or they simply don’t know what to post on Instagram. HubSpot: Lay a Bet on Instagram Video Marketing.

B2B 259

B2B Examples Company Instagram 259

Convince & Convert

JANUARY 31, 2024

You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? Find content creators on freelance platforms like Upwork and Fiverr.

Project 126

Project Social Media Template Templates 126

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools. Pricing: Union Metrics starts at $39 USD per month if paid annually.

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Tools Sentiment Hubspot Price 84

Writtent Blog

JUNE 29, 2016

With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult. Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. Make Your Content Actionable. Read your content aloud.

Examples 97

Examples Tips Content Hubspot 97

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 170

Social Media Vimeo Content Hubspot 170

Hootsuite

AUGUST 16, 2023

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Social media planning tools are software that helps you schedule, organize, and publish content on social media. Aside from actual content creation, nothing will take you as long as post-scheduling.

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Email marketing tools offer list nurturing with segmentation and automation.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. From fine-tuning your profile to experimenting with your content, any combination of these tips will help you rise above the noise. And “personal” is the keyword here.

Strategy 131

Strategy Brands Hubspot Survey 131

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. There’s been a world of changes between then and now, which is why fresh research is crucially important. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 60% of marketers create at least one piece of content each week.

Content 110

Content B2B Hubspot Marketing 110

Sprout Social

AUGUST 17, 2022

Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. If you’re already using HubSpot as your CRM, consider how the platform can double as your social media monitoring tool of choice. The platform tracks interactions, engagements and content performance.

Campaign 125

Campaign Social Media Tools Hubspot 125

Webbiquity SMM

FEBRUARY 13, 2018

The questions today are more around how to evolve practices (in both content amplification and follower-building) for the maturing social media landscape, and how to best monitor results to support continuous improvement. As noted below, the practice is now ubiquitous, with almost 90% of businesses engaged social media marketing.

Social Media 178

Social Media Marketing Hubspot Trends 178

Ignite Social Media

OCTOBER 1, 2018

From predicting the most relevant content to display on your news feed to shutting down fake accounts, AI impacts our digital experiences every day. If there’s one B2B brand that’s investing in chatbots, its HubSpot. Artificial intelligence is all around us. B2B Chatbot Examples.

B2B 119

B2B Examples Hubspot Widget 119

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 176

Social Media Content Vimeo Marketing 176

Sprout Social

JULY 1, 2021

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. What is B2B SEO? More time in each sales stage.

B2B 124

B2B SEO Travel Hubspot 124

Webbiquity SMM

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. This makes it easy for our readers to share our content on these sites.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Oktopost

APRIL 9, 2024

Provide value with no strings attached It may seem paradoxical, but you can make leads more inclined to spend their money on your products by giving away valuable content and resources for free. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Webbiquity SMM

JUNE 21, 2022

Image credit: HubSpot. Keep in mind different social platforms have different content requirements, and ultimately cater to different business goals. Create On-Site SEO Content. These types of content pieces are integral components to becoming an influencer as they position the brand as a leader in its space.

Influencer 288

Influencer Brands Policies Privacy 288

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. What’s more, research from PYMNTS found that less than one-quarter of consumers currently hold, or have ever held, cryptocurrency. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Rebekah Radice

APRIL 3, 2017

If you use social media to market your business, writing great content is a must. Valuable content can elevate awareness, encourage interaction, and drive engagement. So how do you write social media content your audience actually wants to share… And do it consistently? All great content begins with detailed research.

Social Media 141

Social Media Content How To Buy 141

Sprout Social

AUGUST 28, 2023

Table of contents: Best overall AI marketing tool AI marketing tools for copywriting AI marketing tools for editing AI marketing tools for digital marketing AI marketing tools for automation Best overall AI marketing tool More companies are expanding their AI usage as they scale or undergo digital transformation from legacy software.

Team 87

Team Tools Marketing Hubspot 87

Writtent Blog

APRIL 3, 2013

There’s a lot that goes into effective content marketing. You need a lot of different kinds of content , you have to figure out how it all fits into your buying cycle , and your content has to adjust to the different media through which you share it. 9 Questions You Need to Ask When Developing Buyer Personas from HubSpot.

Resources 95

Resources Hubspot Content Template 95

Buffer Social

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. What else is corroborating this prediction?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Ignite Social Media

AUGUST 30, 2019

It’s not the app you’d first think of when logging in to see what your friends are up to, but it is a huge platform for consuming content from influencers, vloggers, and amateur creators alike. Video Content. Up to 10 relevant tags related to your video content. YouTube is one of the more unique social media platforms.

YouTube 142

YouTube Hubspot Video Influencer 142

Rebekah Radice

JULY 15, 2019

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post? The Most Engaging Types of Video Content You Need to Create. You can also find your most popular content and repurpose it into a video. Source: Contently. Live Video. How To Videos.

Types 119

Types Video Content Case Study 119

Socialmedia.biz

JULY 8, 2020

These personas help you frame the social media content you create, ensuring you are always creating content with your key customers in mind. If you’re looking for more guidance, HubSpot has a handy “make my persona” tool , and we’re also partial to Claritas. Research variations of those hashtags to see what’s used the most.

Social Media 179

Social Media Tips Hashtag UGC 179

Buffer Social

MARCH 27, 2018

There are times when we all run out of content ideas. I’ve been in this situation many times myself — feeling unsure about what content to create and share. However, after much trial and error, I’ve managed to find a few solutions to help keep a constant stream of content ideas flowing. Let’s dive in.

Content 110

Content How To Overview Analytics 110

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. Content Marketing Made Easy. Content: the Force that Moves the Buyer Down the Tunnel. Image credit Adobe.

Resources 99

Resources Content Case Study eBook 99

Webbiquity SMM

FEBRUARY 2, 2016

But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.)

Hubspot 100

Hubspot Marketing B2B Survey 100

Sprout Social

JULY 14, 2023

Research by Freshworks showed 72% of leaders believe that by aligning their sales and marketing functions, they can boost brand performance. Decreased sales and revenue Most concerning of all, in the HubSpot 2023 Sales Trend Report , 52% of leaders say low revenue is the biggest impact of misaligned sales and marketing functions.

Collaboration 77

Collaboration Marketing Team Hubspot 77

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. And it doesn’t have to be all your content. Join groups.

B2B 130

B2B LinkedIn Strategy Brands 130

Convince & Convert

JANUARY 19, 2014

The role of the salesperson is now to answer specific questions capably and quickly , and to close deals that became possible due to the self-serve research performed by the customer. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype.

B2B 143

B2B Hubspot Marketing Embedding 143

Writtent Blog

NOVEMBER 15, 2013

Everyone can have happy and successful careers as content creators, if they adopt positive working habits. We’ve highlighted some of the many ways modern content creators can boost their productivity and quality, by curating brilliant expert advice: 1. You can’t be an effective content creator without a healthy respect for deadlines.

Content 95

Content Hubspot Curation Survey 95