Webbiquity SMM

JUNE 4, 2012

Here are six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts. Fresh content. A blog is one of the best ways to continually produce fresh content for your website. With a blog, you own the content, control the platform, and decide on the format.

Hubspot 111

Hubspot Content Strategy Cost 111

Webbiquity SMM

FEBRUARY 13, 2018

The questions today are more around how to evolve practices (in both content amplification and follower-building) for the maturing social media landscape, and how to best monitor results to support continuous improvement. As noted below, the practice is now ubiquitous, with almost 90% of businesses engaged social media marketing.

Social Media 178

Social Media Marketing Hubspot Trends 178

Webbiquity SMM

FEBRUARY 2, 2016

But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Digital marketing budgets continue to rise, often at the expense of offline advertising spend. Image credit: MarketingProfs. 54% of users don’t click banner ads because they don’t trust them.

Hubspot 100

Hubspot Marketing B2B Survey 100

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Content aggregation ?). of time spent (by mobile users online).

B2B 150

B2B Smart Phone Data Hubspot 150

Webbiquity SMM

MAY 1, 2018

Through social media platforms , attendees and businesses can share content and experiences from the event. Custom or bespoke exhibition stands make it easy to include social media screens or walls, which can encourage people to Tweet or share content about the event on social media. Image credit: CPS, Inc. Facilitating Conversations.

Platform 152

Platform Engagement Hashtag Eventful 152

Webbiquity SMM

OCTOBER 18, 2010

New Rule: Size doesn’t matter, the content does.&#. 4 Business Blogging Best Practices by HubSpot Blog. Garrett French offers seven tips for getting relevant links to your content, such as constantly looking for ways to link to your peers first: “Link lavishly, and it will return to you in time.&# It was riveting.

Alltop 148

Alltop Tips Hubspot Directory 148

Webbiquity SMM

FEBRUARY 20, 2014

8 Twitter Tools Every Content Marketer Should Have by Streetwise Media. Check out the posts below to find reviews of more than two dozen helpful Twitter tools, from a handful of top social media experts. Expert Reviews of Top Twitter Tools. 3 Very Useful Twitter Hashtag Analytics Tools by Razor Social.

Review 189

Review TweetBeep Tools Twitter 189

Webbiquity SMM

NOVEMBER 12, 2012

While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Content Marketing. Image credit: Ajax Union. Inbound Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

APRIL 11, 2012

In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Develop content that answers the questions you see being raised. The more relevant your content is to the concerns of your prospective buyers, the more likely it is to be read and shared.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

MAY 31, 2011

According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Particularly with the explosion of social media and online content, buyers are more informed than ever before. Other than having something of value to offer, trust is the most essential element for business success.

Hubspot 188

Hubspot How To B2B Travel 188

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media success is based on content and trust. Search traffic to blogs increases over time as the blog establishes authority and amasses content.

Social Media 193

Social Media Sysomos Case Study B2B 193

Webbiquity SMM

MARCH 30, 2015

At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. Getty’s New Free Stock Photos Come With a Price by HubSpot. But text alone isn’t enough; to really make a blog stand out, it needs to include compelling images as well.

Public Domain 100

Public Domain Wikimedia Creative Commons Hubspot 100

Webbiquity SMM

FEBRUARY 2, 2012

” A Marketer’s Guide to Quora by HubSpot Blog. The first is finding topic ideas for tech-oriented content: “take a look at all of the ‘open questions.’ 33 Quora Q&A Resources: get actual ROI out of using it by SEOptimise. .” Tom Demers delves into two different ways to use Quora for SEO.

SEO 146

SEO MySpace Hubspot Patterns 146

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). BtoB Magazine ). Mack Collier ).

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Make your content easy to share by including social sharing buttons on your blog posts. Generate webinar registrations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

FEBRUARY 16, 2011

What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? The 9 Worst Ways to Use LinkedIn for Business by HubSpot Blog. What new features should you get familiar with? Which common mistakes should you avoid?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

DECEMBER 30, 2014

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. What role does visual content play?

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

MAY 3, 2011

Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. Based in Boston, Rebecca is a singing Inbound Marketer with all-in-one marketing software platform developer HubSpot. Amber Buhl. RosabethKanter.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

MARCH 27, 2018

B2B buyers turn to LinkedIn for content that will help them move forward in the buyer’s journey—and 57% are doing so on a mobile device. increase in purchase intent when exposed to promotional content from influencers. ( 9: Content Marketing Strategy: Five Essential Elements Based on 24 Stats. #10: WordStream ).

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Webbiquity SMM

MARCH 13, 2018

HubSpot ). HubSpot ). On Facebook, video gets three times as much engagement as any other kind of content. Contently ). 9: Content Marketing Strategy: Five Essential Elements Based on 24 Stats. #10: That’s 7,246 people every 15 minutes. DrumUp Blog ). 68% of all U.S. adults are on Facebook. Statistica ).

Facebook 141

Facebook Hubspot Statistics B2B 141

Webbiquity SMM

NOVEMBER 10, 2010

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. HubSpot has apparently found a way to pump oxygen directly into Mike’s lungs, as he didn’t audibly pause to take a breath for the first 40 minutes of this presentation. Content powers social media success.

Social Media 176

Social Media Hubspot SEO Diagrams 176

Webbiquity SMM

NOVEMBER 21, 2011

According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. While this may be too formal for a single-contributor or small company blog, it can be very helpful for assuring topic diversity and a steady stream of content.

WordPress 185

WordPress Hubspot URL Widget 185

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Along the way, the authors share numerous bits of marketing wisdom and findings such as: Content really is exploding.

B2B 185

B2B Social Media Review eBook 185

Webbiquity SMM

FEBRUARY 10, 2015

8 Content Marketing Statistics. Marketers identified content marketing and social media engagement (each at 36%) among their top three digital marketing priorities for 2014. Consumer marketing is about mobile, B2B is about content. ” ( Content Marketing Institute ). Content Marketing Institute ). MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

MARCH 27, 2013

Amanda Maksymiw shares lessons from examining how HubSpot utilizes its LinkedIn company, such as “Build a robust product tab…HubSpot has done a really nice job utilizing the Products tab within the company page. 11 LinkedIn Marketing Gems You’re Missing Out O n by HubSpot. ** 5 STARS.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. Is your Content Boring?

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. What type of content is helpful to your members?

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

OCTOBER 23, 2012

How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted? Jon Elvekrog details “four concrete strategies to use social advertising to deepen your brand impact on Twitter” for brands, among them getting your content “in front of connected fans.

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

JANUARY 3, 2011

Effectively generate content contributions from subject matter experts in your organization? Produce more stylish and readable content? 9 Awesome Ways to Market a Business Blog by HubSpot Blog. Tim Gunn’s Top 5 Tips for More Stylish Content by Copyblogger. How can you improve your blog’s position in search engines?

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

DECEMBER 3, 2019

Your customers could find themselves experiencing a highly visible breach, with their own social accounts or blogs posting offensive content. Andy Beohar is managing partner of SevenAtoms, a HubSpot certified agency in San Francisco. If these accounts are compromised, it could be both dangerous and embarrassing for your customers.

Marketing 137

Marketing Insurance Authentication Data 137

Webbiquity SMM

JANUARY 31, 2011

Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following. Active interacting with others, engaging in conversations, and linking to valuable content.&#. 8 Ways to Not Get ReTweeted by HubSpot Blog.

Tools 193

Tools Twitter Tips Hubspot 193

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. social media ROI, lead quality, content marketing) will remain priorities in 2012. Holger Schulze laid out these ten predictions in January 2011.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

SEPTEMBER 10, 2012

A marketer who’s an engineer by training (I can relate to that), April has a broad range of marketing experience that encompasses messaging, media relations, lead generation, email marketing, content marketing, social media, analyst relations and sales enablement. Ale Espinosa. aespinosa. Laura Fitton. Ilene Kaminsky. ilenealizah.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

SEPTEMBER 19, 2012

Simple Step-by-Step Instructions for Setting Up a Facebook Ad Campaign by HubSpot. The Ultimate Guide to Marketing With Facebook’s Social Plugins by HubSpot. Facebook is telling businesses to become better content marketers by iMedia Connection. ’” Do Facebook users really want that?

Tools 177

Tools Facebook MySpace Hubspot 177

Webbiquity SMM

DECEMBER 27, 2011

You know the statistics : Facebook is the most popular method for sharing online content. How can I increase the probability that my fans will see my content updates? 20 Tips to Get Your Content Seen on Facebook by HubSpot. 7 Awesome B2B Facebook Fan Pages by HubSpot Blog. ** 5 STARS. Or even remotely close?

Tools 195

Tools Tips Facebook Real Estate 195

Webbiquity SMM

JANUARY 16, 2012

With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Promote new content most effectively? Optimize blog content for search? How to Be an Awesome Blog Commenter by HubSpot Blog.

Tools 193

Tools Tips Directory SEO 193