Sherrilynne Starkie

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How a social media consultant can help your business

Sherrilynne Starkie

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Certifications from HubSpot and Hootsuite show inbound marketing and social media management expertise. Make this your breakthrough year.

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Must have digital skills for PR pros

Sherrilynne Starkie

They need to be able to create content across multi-formats and to write code. HubSpot and Hootsuite both offer certification too. Hubspot provides recognition of inbound marketing skills and knowledge and Hootsuite demonstrates expertise with essential elements of social media.

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Top five: Linkedin keeps getting better

Sherrilynne Starkie

Instagram makes ephemeral content less…ephemeral. Google’s Featured Snippets not only help the algorithm to understand better web content, they now highlight related content, and this week the search engine also added more images. It provides fantastic insight to guide content and advertising campaigns. Dec 10, 2017.