Buffer Social

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 95

B2B Content Syndication SEO 95

Social Media Strategies Summit

SEPTEMBER 23, 2022

Looking to add TikTok to your marketing mix, or need some inspiration for your TikTok content strategy? Check out these ten examples of TikTok content for higher education: 1. That’s the sort of content that will help you stand out and build a community. So TikTok is still a comparatively under-utilized resource. Image source.

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Education Examples Content Nielsen 163

Writtent Blog

DECEMBER 15, 2023

Definition of Inbound Marketing Image source: cyberclick.net The term was coined in 2005 by the CEO and co-founder of HubSpot, a leading internet marketing company that advocates earning a lead’s interest over buying or begging it. Sharing your content and message on social media. Optimizing your website for search engines.

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Hubspot Marketing Wikipedia Knowledge Base 94

Convince & Convert

DECEMBER 6, 2023

76% of Marketers Say Their Brands Provide Social Media Customer Service According to a 2023 Hubspot report, 76% of social media marketers revealed their companies offer social media customer support. Image via Hubspot Mostly, customers ask these questions through the DMs. Create premium social media customer support content.

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Social Media Hubspot Statistics Survey 143

Sprout Social

APRIL 17, 2024

Table of contents: What is a chatbot builder? HubSpot HubSpot is a leader in marketing and sales platforms, offering a versatile chatbot builder as part of its Service Hub product. This article will dive into all the details about chatbot builders and explore their features.

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Hubspot Template Templates API 97

agora pulse

AUGUST 21, 2020

Online video marketing platforms allow you to quickly create high-quality content in minutes. I’ll show you how to think strategically about the content you’ll produce, and what types of video to create. How to Create Engaging Videos for Your Social Media Content Marketing. This where educational content plays an important role.

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Video Tips Content Patterns 158

Mindjumpers

SEPTEMBER 28, 2011

But amidst the hustle bustle of the day, how do we ensure that our blog is up and running with the right amount of content inflow? In order to understand this first, we need to find answers to the following questions: What is the right frequency of posting the content on the blog? According to Hubspot, this happens after 52 posts.

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Study Hubspot Content Blogger 249

Social Media Strategies Summit

APRIL 11, 2024

For instance, if you check out Duolingo on X, you’ll notice that the brand employs social listening to connect with its followers and uncover engaging content opportunities. This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. Source: youtube.com 2.

Social Media 225

Social Media Tips Marketing UGC 225

Sherrilynne Starkie

JANUARY 2, 2018

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Certifications from HubSpot and Hootsuite show inbound marketing and social media management expertise. Make this your breakthrough year.

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Consultant Social Media Curata Sysomos 309

Social Media Strategies Summit

SEPTEMBER 30, 2021

Investing in high-quality content is always an excellent way of reaching, engaging, and offering value to your audience. Industry experts will argue that the best way to create content is to produce articles, videos, visuals, etc., And what type of content will work to engage the people inhabiting it?

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Content Overview Examples Resources 169

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

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Content Collaboration Project Template 80

Convince & Convert

FEBRUARY 9, 2024

One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. But, no one is there yet.

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Hubspot Meeting Avatar Data 129

Writtent Blog

JANUARY 10, 2024

35% of firms in the US outsource some component of their work, and 44% of B2B companies are currently working with outside contractors on content marketing. In other words, if you’ve consumed branded content in the last week, there’s a pretty good chance it was the result of content outsourcing. What You SHOULD Seek Help On 1.

Content 40

Content eBook SEO Guidelines 40

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” This is a massive issue for many brands. Sound familiar?

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Social Media How To Survey Analytics 215

Amy Porterfield

MARCH 14, 2013

On this episode of the Online Marketing Made Easy Podcast, I interview Mike Volpe, the Chief Marketing Officer of HubSpot. The post #5: How to Use Your Content to Market Smarter with Mike Volpe of HubSpot appeared first on Amy Porterfield | Online Marketing Expert. In that survey, many of you indicated that […].

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Hubspot Survey Content Marketing 48

Social Media Strategies Summit

FEBRUARY 13, 2020

1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. But Hubspot understands their target audience, and focuses their marketing around providing valuable resources to their consumers. In turn, marketers identify Hubspot as a go-to source for this valuable information. #2

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B2B Social Media Brands Hubspot 150

Buffer Social

SEPTEMBER 12, 2017

Curating top content from around the web is a great strategy to increase your social media reach. For example, we grew our Facebook reach tremendously with high-quality content from third-party sources. With our community’s help, we put together an ultimate list of content curation sources across multiple industries.

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Curation Content Hubspot Startup 111

The Realtime Report

JANUARY 14, 2020

5 Essential Diagrams to Make the Content Planning Easier. Content marketing is a preferred strategy for many entrepreneurs. No matter what size your business is or what niche you’re working in, content marketing is worth considering. With each year, content marketing remains the top strategy to promote an online business.

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Diagrams Content Analysis Hubspot 91

Hootsuite

JANUARY 2, 2024

Engagement rate: How many people engage with your content vs. how many people see it. That means you need to optimize your content for each platform. When you post social content on a consistent schedule, your audience knows what to expect. Creating this type of content is the easiest way to achieve social media follower growth.

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Social Media Strategy HootSuite Hubspot 105

Oktopost

OCTOBER 5, 2022

The more data you have on leads, the better you can craft engaging content and messaging. Hot Topics of this episode include: Using social engagement data to nurture the right people, with the right content, at the right time. The Definitive Guide to Social Engagement Data Inside of Hubspot. Catch all episodes here.

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Data Engagement Hubspot B2B 118

Writtent Blog

NOVEMBER 24, 2023

In Part 2, we’ll talk about the fun parts–branding and content creation. Blog Name: Because this is a business blog, its name will most likely be “Company Blog” as in Google Blog or HubSpot Blog. For example: HubSpot is one of the fastest growing internet marketing software companies in the U.S.,

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Hubspot How To Loyalty Resources 96

Hootsuite

JULY 13, 2023

It offers features for content scheduling, social media monitoring brand mentions, customer service management, and reporting. Buffer provides a straightforward way to schedule, publish, and analyze content across multiple networks from one central dashboard.

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Comparison HootSuite Hubspot Price 76

Convince & Convert

JANUARY 28, 2014

They needed the statistic within two hours for use in an important piece of long form content. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. I didn’t have access to any paid research resources like JSTOR or a real library. Sounds easy right?

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Statistics Content Hubspot Marketing 132

Waxing UnLyrical

APRIL 4, 2019

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. There are three main components to building a successful community: content, engagement and customer service.

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Community building Communities Hubspot Guidelines 197

Sprout Social

JUNE 28, 2023

Maintain brand consistency: Automated tools can maintain consistency around brand assets, email send times and content scheduling even when employees have a busy workload. From there, you can decide what content to create for each step of the customer journey. One way automation can help you is through A/B testing.

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Team Hubspot Marketing SMS 107

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Share the right content on the right social media network. Offer consumable content …. And long-form content.

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Content Brands Findability Marketing 124

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? That’s product-led content in a nutshell.

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B2B Strategy Brands Content 52

Rebekah Radice

JUNE 1, 2015

There’s no denying the power of visual content. In a recent HubSpot survey, 65% of respondents admitted to being visual learners. To answer those questions and get a better look at the effect of visual marketing on social media, HubSpot teamed up with Market Domination Media to create the Infographic below. Come early.

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Engagement Content Hubspot Template 143

Twist Image

JANUARY 6, 2017

You have to know who your content resonates with. This is why content marketing will continue to struggle for brands. Brands believe that the more content they produce, the more people that it will connect with. Back then, it was all about "who" not "how many" people your content was connecting with. Sure it does.

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Brands Content Hubspot Marketing 80

Writtent Blog

JUNE 29, 2016

With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult. Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. Make Your Content Actionable. Read your content aloud.

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Examples Tips Content Hubspot 97

Writtent Blog

NOVEMBER 17, 2023

Interviews are great for busy business bloggers for several reasons: you don’t have to produce all the content by yourself the person you interview will probably tell his or her followers, so you get more exposure they lend themselves to multiple formats That last one can make a huge difference in the engagement on your blog.

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FAQ Case Study Hubspot eBook 98

Social Media Strategies Summit

NOVEMBER 18, 2022

Define the types of content that work best on each platform. Of the five major platforms in our social media strategy guide, TikTok is (currently) the only one dedicated to video content. It’s also more algorithmically driven than the other platforms, with the For You feed recommending content based on your previous engagement habits.

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Social Media Strategy Influencer LinkedIn 241

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 170

Social Media Vimeo Content Hubspot 170

Hootsuite

AUGUST 17, 2023

Creating content , posting to multiple networks, learning about your audience, providing customer support , reporting wins to your boss… It’s a lot. And if you’re not feeling too inspired on any given day, Buffer has tools to help you find and share relevant content from trusted sources within your industry.

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Comparison HootSuite Hubspot Social Media Management 76

Waxing UnLyrical

JUNE 29, 2015

But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? 16 Ways to Create Email Content Your Subscribers Will Love. 6 Ways to Repurpose Your Content. Have you experienced an email content strategy that was out of this world? Here are some ideas. ” 3.

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Content Newsletter Hubspot Consultant 100

Hootsuite

NOVEMBER 7, 2023

Hootsuite Advanced Analytics allows you to analyze your competitors’ audience and content strategy on Facebook, Instagram, and X (formerly Twitter). Integrate Synthesio with Hootsuite to more easily engage with the social content this tool surfaces. Since HubSpot also includes a CRM, it links social conversations with customer data.

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Brand Monitoring Tools HootSuite Brands 98

Convince & Convert

JANUARY 31, 2024

You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? Find content creators on freelance platforms like Upwork and Fiverr.

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Project Social Media Template Templates 126