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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

The more data you have on leads, the better you can craft engaging content and messaging. In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads. Meet Jennifer.

Data 118
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14 Steps to Hosting a Successful Webinar

Convince & Convert

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. Of course, this list may change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content. Image via BigStockPhoto.com. This is not a sales pitch.

Hosting 160
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The Essential Marketers Guide to B2B Demand Generation

Oktopost

Provide value with no strings attached It may seem paradoxical, but you can make leads more inclined to spend their money on your products by giving away valuable content and resources for free. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

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Thinking Content Marketing With Jay Acunzo - This Week's Six Pixels Of Separation Podcast

Twist Image

Jay Acunzo was head of content at HubSpot , a media strategist at Google and ran content marketing for a venture capital firm. If anyone has seen how content marketing has grown along with digital marketing, it's Jay Acunzo. content marketing. Jay truly believes that the tried-and-true creates stale work.

Hubspot 51
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Getting Started With Social Media Marketing for Virtual Events ?

Ignite Social Media

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. But of course, a good ad also comes with good quality content. Read more here.

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How to Get Started With One-to-One Social Media Engagement

Oktopost

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy.

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Social Proof: Steph Smith on Intentionally Building a Personal Brand

Buffer Social

She recently started a role at Andreessen Horowitz (a16z), a venture capital firm, as their podcast host. She’s also led Trends at The Hustle , a premium newsletter publication acquired by Hubspot, and was also Director of Marketing for Hubspot Creators. That period is when I started coding and creating content online.

Brands 79