Small Business Mavericks

MARCH 9, 2015

“A site’s URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers). A URL like [link] is much less appealing to users.”

URL 70

URL Construction SEO Engineering 70

Small Business Mavericks

AUGUST 14, 2012

But Google has finally announced that Google+ custom URLs are on the way. When these are finally rolled out, there will be a huge run on Google+ custom URLs. And what a powerful custom URL that will be for the person who snags it. You can bet the first people to get theirs will be Google+ members.

Google 101

Google Brands URL Reputation 101

Small Business Mavericks

DECEMBER 23, 2013

Google Analytics is rolling out a new feature. It’s called Content Grouping. You simple take a collection of URLs and group them into a content grouping category so that you can view aggregated metrics and analyze them. If you find that the content grouping isn’t that popular, then stop blogging on that topic.

Groups 101

Groups Groups Content Aggregator 101

Small Business Mavericks

JANUARY 6, 2015

You would think that sophisticated search engine algorithms would be able to differentiate between similar URLs like. That example is taken from Google’s Duplicate Content advice, and it would be good to refresh your memory about the subject before starting in on a content audit. “ [link] . and [link] .

Content 70

Content URL Small Business Sites 70

Small Business Mavericks

JUNE 9, 2014

According to Google’s Webmaster Central Blog, “few topics confuse and scare webmasters more than site moves,” so they wrote a post on Making Site Moves Easier. It’s pretty helpful, with links to specific ways to move several categories of content migration. Two Ways Your Site Is Read.

Content 87

Content Engineering Sites URL 87

Small Business Mavericks

MARCH 9, 2011

Widgets and tools that allow for embedded content have been around for years. But I have yet to see a really good tool that allows you to embed Facebook content. It’s free and all you have to do is copy the URL, click on the “ditto&# button, and copy/paste the content you want to embed.

Small Business 87

Small Business Content Facebook Case Study 87

Small Business Mavericks

MAY 27, 2012

There has been a lot of debate lately related to the Penguin and Panda updates from Google. There are other factors such as the age of a link, however, this is becoming less of an issue with Google showing a distinct preference for fresh content – you can’t have both, fresh content with old links.

Strategy 98

Strategy Engineering URL SEO 98