Harp Interactive

APRIL 20, 2010

The more that relevant websites link to your website, the better Google likes you. Similarly, when a website links to your website, Google considers it a recommendation or a vote of confidence and increases your ranking. The best way to get back-links is to create valuable content; create it and they will link!

Directory 326

Directory Google NoFollow URL 326

Harp Interactive

SEPTEMBER 13, 2010

URL: Include keywords in the URL you pick for your social media page. If you have an established brand then the brand name should be in the URL . When creating a URL based on a brand, use the brand name as one word without dashes and periods if available. Also include website address/URL where allowed.

SEO 313

SEO Social Media URL Engineering 313

Harp Interactive

FEBRUARY 9, 2010

Tools for Sharing Content: Amplify. Use HootSuite to publish content to multiple social media accounts and/or platforms including Facebook, Twitter, LinkedIn, Ping.fm (which pushes to many other platforms) and now they’ve just added WordPress functionality. HootSuite features it’s own URL shortner ow.ly Google Buzz.

Resources 243

Resources Ping.fm Tools Social Media 243

Harp Interactive

FEBRUARY 3, 2010

I suggest using your business name in the real name because this is what’s indexed by Google. Use a URL shortener like bit.ly These provide tweet statistics which are useful in determining the most interesting content to your followers. Make sure your bio is filled out and have a well-branded page. or ow.ly (from HootSuite).

Engagement 270

Engagement Authentication HootSuite Notification 270