Adam Sherk

OCTOBER 8, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Common Causes of Duplicate Content on News Media Sites by Adam Sherk on October 8, 2009 Although search engines keep improving on their ability to deal with duplicate content, this continues to be one of the main SEO issues facing news and content sites.

Sites 105

Sites News Syndication Content 105

Adam Sherk

MAY 14, 2013

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. Cross-network promotion. Partner links.

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Publishing Module Syndication Badge 209

Adam Sherk

APRIL 30, 2013

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Then building relationships with those users over time and coming up with ideas for outreach, content development and promotion. Google+ Tools.

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Blogger BuzzStream Influencer Tools 196

Adam Sherk

AUGUST 20, 2009

Google employee “Inbal” later provided a more specific time window, indicating “the rate at which we recrawl may vary, but we try to go back and check for changes in article content within the first 12 hours after we first find it.” I went looking for an updated story in Google News today and was able to find an example.

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News Google Syndication Press Release 101

Adam Sherk

MAY 12, 2010

So “borrowing” content isn’t a Web-only phenomenon, it’s just a lot easier to spot now. Shifting from poaching content to paying for it, it really is no wonder that the AP seems so threatened by Google. A wire service’s whole business model is built around selling the same content to as many news outlets as possible.

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Content Aggregator Press Release Syndication 116

Adam Sherk

DECEMBER 1, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google News Sitemaps New Format Help Publishers? by Adam Sherk on December 1, 2009 In November Google announced a new format for Google News Sitemaps with several changes including new tags that provide additional detail on each submitted article.

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News Publishing Google Press Release 104

Adam Sherk

OCTOBER 7, 2014

Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. Google AdWords: Keyword Planner. Google’s Keyword Planner has become a hassle for new users to set up since it now requires having an AdWords account. Google Trends. Keyword Research.

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Analysis Research Trends Tools 241

Adam Sherk

APRIL 16, 2013

Social sites use infinite scrolling as a way to offer a never-ending stream of new content, and it has appeal for sites that want to offer a seamless browsing experience for large groups of items. It allows the content to be accessible within the main framework of the site and better integrated into the internal link graph.

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SEO Tips Module Guidelines 245

Adam Sherk

APRIL 8, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Make it simple and logical to get to actual Wrap content from that page.”

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Aggregator Content Syndication Journal 110

Adam Sherk

OCTOBER 18, 2011

Use keyword research tools such as Google AdWords Keyword Tool and Google Insights for Search to evaluate and refine candidates and discover popular variations. Check what news stories and press releases currently come up for your top candidates in Google News and Yahoo News. Content Optimization. Title/headline.

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Press Release Tips Adwords Yahoo 206

Adam Sherk

FEBRUARY 25, 2010

It looks great when there are a lot of retweets; when there aren’t many it can weaken user perceptions of the content. Finally, don’t forget to include the URL, as Newsweek did on this page: That one is probably a technical glitch, but it’s a big one. Related posts: Google News Wants Title Tags to Match Headlines?

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Syndication URL Press Release SEO 117

Adam Sherk

OCTOBER 14, 2015

Some are newer, others are longstanding, but I wanted to gather them together and focus on the benefits for news and content sites. As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. Google News. Structured Data Markup.

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SEO Syndication Marketing NoFollow 100

Adam Sherk

APRIL 24, 2012

It has been a couple years now since page speed has been an official Google ranking factor and one year since the launch of PageSpeed Online , the Web-based version of Google’s tool for analyzing site performance. So the US URLs were used in the comparison. One-Year Gains and Losses.

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Sites News Yahoo Comparison 187

Adam Sherk

JULY 9, 2009

In looking at syndicated content on Yahoo News, most of the syndicated articles do not include attribution links (each news source likely has to request or provide them), but among those that do exist there is a problem. The Yahoo attribution links do not point directly to the original article URLs.

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Syndication Yahoo SEO News 100

Adam Sherk

MARCH 16, 2010

Google, Bing and Yahoo are all experimenting with various forms of real-time results now and making deals with Twitter, Facebook and other social sites. First, a quick look at how news content is currently being included in real-time search results. So how can news sites maximize their real-time search visibility?

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Sites News Yahoo Engineering 143

Adam Sherk

MARCH 8, 2012

It comes down to effective selection, placement and formatting of social buttons on all key templates, and customizing those elements for different types of content. Tweet text formatting has improved since I wrote Make the Most of Your Retweet Buttons but I still regularly come across issues with: Missing URLs.

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Publishing Questions Social Media Activities 215

Adam Sherk

OCTOBER 20, 2009

URL, so I tried using bit.ly search to get click data on each of those shortened URLs. URLs in Muck Rack releases. reports from its search page are not very complete or accurate (you get better data on URLs you’ve personally shortened in your history when signed into bit.ly). Of those 51 releases, 28 included a bit.ly

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Press Release Twitter URL RSS 145

Adam Sherk

JANUARY 6, 2010

The layout is clean and simple, the content is interesting and Newsweek is mixing in plenty of items from other sources. I didn’t find any shared newsweek.tumblr.com URLs through Bit.ly In terms of search engine visibility, as of today the Tumblr site is #9 in my Google results for “Newsweek” so it’s working its way up.

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Tumblr Engagement Press Release Syndication 131

Adam Sherk

SEPTEMBER 28, 2011

There are enough additional sources to offer a wide range of content choices which makes it more engaging. The Washington Post is actively recruiting more content partners. Related posts: More Content Shared on Facebook but Twitter Click-through Rate Much Higher. I was curious to check out what some real friends had read.

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Facebook Journal URL News 111

Adam Sherk

JUNE 30, 2009

However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original.

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Syndication Press Release SEO Publishing 111

Adam Sherk

JANUARY 7, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

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Press Release Syndication Blogroll iPad 101

Adam Sherk

FEBRUARY 9, 2010

Metro will provide Foursquare with location-specific editorial content such as reviews, tips and articles on points of interest. While the most natural opportunities for publishers will be tied to current news and information, there are also some compelling things that could be done with historical content.

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Foursquare Badge Press Release Syndication 111

Adam Sherk

APRIL 26, 2010

News and content sites are a natural fit for participation and Facebook is encouraging news site adoption by showcasing sites that are already experimenting with it. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 149

News Module Widget Facebook 149

Adam Sherk

JUNE 12, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release 100

Press Release Syndication Blogroll Foursquare 100

Adam Sherk

JANUARY 20, 2010

The metered system will pay for itself by randomly charging one user per day $10,000,000 The editorial staff figures since hardly anyone will ever see their work, they can save time by skipping every other word In 10 years Google will control every piece of information on the planet anyway, so why not make a little cash while they can?

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Press Release Digg News SEO 126

Adam Sherk

MAY 26, 2009

Whether it is individual releases or your entire newsroom, hosting on PitchEngine means that the content is not on your site, so your domain loses the SEO benefit of the links pointing to that content. However there is also a downside. Essentially you are helping to build up PitchEngine.com’s link equity as opposed to your own.

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Press Release Social Media Syndication Hosting 102

Adam Sherk

JANUARY 16, 2013

In working with publishers one of the things I’m most frequently asked to do is troubleshoot problems with Google News. Anyone on staff at a news or content site can attest to the importance of Google News and news search optimization. Not an approved source – site not showing up in Google News?

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News Google Embedding How To 261

Adam Sherk

FEBRUARY 5, 2013

How long does it take Google to process 14 million 301 redirects? A year ago a publisher that we work with decided to discontinue a large domain and migrate only a small portion of its content to a new subdomain on a different, existing domain. Bing had only indexed 360,000 URLs (whaddup Bing?). 2-Feb-12 14,100,000 360,000.

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URL Syndication Yahoo Report 149

Adam Sherk

DECEMBER 8, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google Living Stories – Just Snazzy Topic Pages or is Google onto Something? by Adam Sherk on December 8, 2009 Today Google unveiled its Living Stories prototype , showcasing its vision of a new format for presenting news stories online.

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Google Health Care Press Release News 112

Adam Sherk

DECEMBER 16, 2009

by Adam Sherk on December 16, 2009 Yesterday Google announced that it is now supporting the rel=&# canonical&# link element (sometimes referred to as the canonical URL tag) across different domains. If you’re not familiar with rel=&# canonical&# see Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag ).

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Syndication Publishing URL Yahoo 103

Adam Sherk

APRIL 4, 2011

I checked it several times so the score is correct according to Google. On news and content sites sudden, significant changes in page load time are often related to advertisements or third-party implementations. The 92 rating is actually for [link] which is the URL that the Google tool was redirected to). 92 80 15.0%.

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Sites News Google Yahoo 128

Adam Sherk

MAY 17, 2010

News sites utilize Facebook Pages to increase brand visibility, promote content, interact with users and drive traffic back to their main sites. CBS News and Reuters are the only two news organizations in the group that have not created a short, customized URL for their page (e.g.

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Sites News CPM Facebook 167

Adam Sherk

JANUARY 12, 2011

First content is created then the key page elements (title tag, headline, URL, image attributes, etc.) Keyword research tools like the Google AdWords Keyword Tool or WordTracker are used to determine the best terms to optimize for. Other sources include looking at Google Instant results and even the Google Wonder Wheel.

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SEO Hitwise comScore Adwords 198

Adam Sherk

MAY 1, 2012

YoY natural search referrals – this simple and straightforward metric is the #1 measuring stick for news and content sites. Branded vs. non-branded – publishers with well-established brands tend to pull in a lot of branded searches, so separating non-branded referrals is a better way to judge your overall content optimization efforts.

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Metrics SEO Publishing Analytics 164

Adam Sherk

FEBRUARY 9, 2011

eHow and Demand Media’s reputation for creating large volumes of low quality content are well known so no need to go into that here. But a more practical topic for content publishers is when it comes to keyword targeting, how many variations is too many? It is particularly helpful for sites with a lot of evergreen content.

SEO 163

SEO Compete URL Engineering 163

Adam Sherk

SEPTEMBER 22, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

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Press Release Issues News Wikipedia 131