Social Media Strategery

article thumbnail

Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Sure, there aren’t usually any hard costs required to set up social media accounts, but someone is still had to create the content, engage in the conversation, monitor and manage those conversations, etc. Content marketing, the creation and distribution of content to attract leads and generate sales, has become a $118.4

article thumbnail

Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. But remember when content marketing consisted of publishing a blog post a week?

Google 125