Small Business Mavericks

OCTOBER 7, 2014

There’s been a lot of talk about content, the importance of quality content, content being king, and content wiping out the old way of doing SEO. So I was interested to see what Searchmetrics had to say about SEO Ranking Factors for 2014 in the Google-US. This is basic SEO stuff, right?

SEO 107

SEO Engineering Small Business Study 107

Small Business Mavericks

JULY 15, 2015

Is SEO dead? Typically, the “SEO is dead” people argue that the search engines have changed their algorithms so much that attempting to rank your web pages using traditionally keyword-targeted content is a waste of time. Real SEO will take care of itself. If Keywords Matter, Is SEO Really ‘Dead’?

SEO 70

SEO Engineering Analysis Metrics 70

Small Business Mavericks

JUNE 13, 2012

Google, in particular, is well known for changing things. Well, one of the things that has changed about Google in the last year is a strong emphasis on a social media service called Google+. Well, one of the things that has changed about Google in the last year is a strong emphasis on a social media service called Google+.

Google 170

Google Engineering Reputation SEO 170

Small Business Mavericks

JUNE 12, 2012

David Amerland has outlined 39 Google algorithm changes that took place in May and what they really mean. The Penguin Update was a broad, sweeping Google algorithm change that re-ordered much of the web. There were actually three changes in Google’s algorithm in May that addressed alt titles. Improvements to Penguin.

Google 194

Google Comparison Engineering Social Networking 194

Small Business Mavericks

OCTOBER 31, 2012

Every year, or two or three times in some years, someone will pen an article telling us all how SEO is dead or dying and how Google is the culprit. Well, here’s another one, only this one seems to be in the “SEO is not dying” camp, but it sure comes close. Bottom line, SEO is not dead, nor is it dying.

SEO 101

SEO Reputation Engineering Google 101

Small Business Mavericks

JANUARY 15, 2014

Everyone wants to impress Google. But will Google pay your bills? Unless you have a Made For AdSense website, and even then it’s a crapshoot, Google is not going to send you a check at the end of the month to say “thank you” for posting your content. ” True.

Google 105

Google Adsense Google Reader SEO 105

Small Business Mavericks

DECEMBER 19, 2013

If you’ve been paying attention to Google’s algorithm changes for the past couple of years, you’ve likely noticed something. One of the things that Google wants webmasters to focus on is building authority. These are two areas of SEO that you should pay attention to in the future.

SEO 98

SEO Reputation Energy Influencer 98

Small Business Mavericks

SEPTEMBER 3, 2014

John Mueller, Webmaster Trends Analyst at Google, announced recently that their experimentation with Authorship in its current form is now dead. But it hasn’t exactly gone away, because the social features are still here, so Google+ posts will show up when they are relevant to the query. ” What Does This Mean For SEO?

Google 102

Google SEO Delicious Engineering 102

Small Business Mavericks

AUGUST 5, 2015

Search engine optimization (SEO) is just as important today as it ever was. Many online marketers have jumped on the “ SEO is dead ” bandwagon, but I assure you it isn’t dead. While SEO isn’t dead, it isn’t quite the same in practice as it used to be. I call these the three prongs of your SEO fork.

SEO 70

SEO Engineering Patterns Influencer 70

Small Business Mavericks

JANUARY 14, 2014

I’ve been encouraging you for some time to join Google+ and start posting content. If you own a business and do any Internet marketing, then you should at least have a modest presence on Google+. At least, she’s hinting that Google+ is becoming more and more important. SEO for Small Business google YouTube'

Google 105

Google Small Business SEO YouTube 105

Small Business Mavericks

FEBRUARY 25, 2014

Even Google stears clear of saying that spelling and grammatical errors could cause a fall in rankings, though I suspect that it’s been true for a long time. The main concern for Google has always been quality. Google’s emphasis is on returning high quality content for its end user – the searcher.

Content 98

Content Small Business Engineering SEO 98

Small Business Mavericks

MAY 29, 2015

SEO has been around a long time. Here are a few of the worst: SEO is no longer being used in internet marketing. SEO may have changed a lot, but it absolutely is an important part of any Internet marketing plan. SEO is a matter of using a secret formula. SEO is dishonest because it is trying to trick Google.

SEO 70

SEO Engineering Reputation Analysis 70

Small Business Mavericks

DECEMBER 6, 2011

As I’ve written before, having a successful SEO strategy involves a number of elements, with getting your content out there being foremost among them. The consumer will, theoretically, go online, search Google for the keyword, and then click on a website with one of the highest page ranks for search results.

SEO 156

SEO Applications Google Examples 156

Small Business Mavericks

JUNE 10, 2015

Neil Patel wrote a great blog post at Search Engine Journal about why some websites rank well in Google even though their pages aren’t optimized. Google has enough information to compare other results on pages 8, 9, 10, and 11, and if your CTR is well above other comparable sites, you’ll move up.

Google 70

Google Content Journal SEO 70

Small Business Mavericks

SEPTEMBER 27, 2013

Talk is going around the Internet that Google updated its algorithm last month. Well, Google finally let everyone know – at a 15th birthday party for the company that appears to have happened only in the eyes of a few select media personnel. Strange no one noticed it until Google mentioned it. Catchy, huh?

Google 101

Google Engineering SEO Questions 101

Small Business Mavericks

MARCH 19, 2015

Now Google and other search engines are more sophisticated because the algorithms have been adjusted. Past SEO Tactics Can Haunt Us. They’d been told this was a legitimate SEO tactic. Unfortunately, it has resulted in Google penalties and thousands of dollars spent paying someone to clean up the mess.

SEO 70

SEO Engineering Small Business System 70

Small Business Mavericks

JUNE 12, 2013

This can be costly, lead to duplicate content issues, and be bad for SEO. For instance, if you have a mobile website and a traditional HTML website, both with the same content, then Google may decide to de-index one of those sites based on the duplicate content. You certainly don’t want that to happen.

SEO 110

SEO Cost Issues Mobile 110

Small Business Mavericks

JANUARY 7, 2013

Buried near the bottom of this so-so article I discovered this brilliant sentence: I also noticed that Google is now featuring its Google+ pages for many companies in search results at the top of its organic listings. Why shouldn’t Google reward Google+ page owners with top rankings? Don’t skim on the content.

Google 98

Google SEO Engineering Brands 98

Small Business Mavericks

OCTOBER 30, 2012

Friday we talked about Google Authorship. The case is by no means closed, and you should be aware that this is the way search engines will be ranking your web pages in the future – especially Google. In fact, there’s a very good chance that Google will automatically link your social network profiles to your reputation.

Google 111

Google Reputation SEO Engineering 111

Small Business Mavericks

OCTOBER 19, 2012

SEO used to be the art of ranking web pages in the search engines for specific key phrases. But to achieve high traffic from search engine rankings, you need to focus on producing quality content and distributing that content across as many platforms as possible – search and social. I’ve said it before.

SEO 105

SEO Engineering Social Networking Google 105

Small Business Mavericks

FEBRUARY 6, 2015

” His journey was one of being a customer instead of the SEO expert, searching for the right replacement stopper to fix his bathroom sink. This causes a problem with customers, and it causes a problem with Panda, the Google algorithm designed to filter out weak content. That additional content boosts your SEO.

SEO 70

SEO Small Business Products Sites 70

Small Business Mavericks

SEPTEMBER 9, 2015

It isn’t easy either, however, it can be done with a few simple tweaks to your content. Here are seven simple ways to improve your SEO in just a few minutes each day. Not only do they clue readers in on what your content is about, but search engine spiders pick up on keywords to determine how to rank those pages.

SEO 70

SEO Engineering Blogger LinkedIn 70

Small Business Mavericks

MARCH 22, 2012

Every time Google releases a piece of advice on how to optimize a website for search, they repeat the same old message – produce content for your visitors, not for the search engines. If you were to read their content, you’d be turned off before you finished the first paragraph. There is a good reason for this.

Google 164

Google Small Business Engineering SEO 164

Small Business Mavericks

JULY 8, 2014

Neil Patel of Search Engine Journal has given us a good look at what he thinks are the 8 Most Important SEO Data Points of Any Website. We know Google doesn’t value slow sites, but more importantly, your customers go someplace they can get the information they want when they want it.

SEO 87

SEO Overview Engineering Small Business 87

Small Business Mavericks

NOVEMBER 19, 2013

Conventional SEO wisdom is to write unique meta descriptions for every page on your website, but there may be times when you want to let Google do that for you. If you have a lot of pages with similar but unique, original content and the page titles are very close, then you don’t want your meta descriptions being too similar.

Google 101

Google SEO Small Business Issues 101

Small Business Mavericks

JANUARY 2, 2013

It’s not SEO. But I’d say that SEO is now becoming a part of the overall branding efforts of serious online marketers. Interestingly, he’s got some predictions for Google+, Google search criteria, and co-citations. How Google+, AuthorRank, and Co-Citations Move Your Branding Forward.

Google 101

Google Brands Tools SEO 101

Small Business Mavericks

JUNE 7, 2013

If you believe that link building is the most important SEO activity and that Google’s algorithm updates – Panda and Penguin – are primarily designed to hamper link building activities, then you are more likely to believe that social media is SEO. Audience Engagement. You are building relationships.

SEO 98

SEO Exercises Engagement Social Media 98

Small Business Mavericks

OCTOBER 29, 2013

A few years ago, all you heard most SEOs talking about was link building. Many SEO’s treated links like they were the most important thing about online marketing. When Google came out with the Penguin update, suddenly, all the link builders decided to focus on content marketing. Content is still king.

Strategy 101

Strategy Content Marketing Small Business 101

Small Business Mavericks

FEBRUARY 18, 2012

There is a lot of confusion amongst web site owners when it comes to the benefits Google+. I could, and perhaps should, be a little flippant and suggest that, if it isn’t going to hurt your website, then you may as well join everyone else in the rush to become Google+ users. The key is to be active and to try and build circles.

Google 105

Google SEO Small Business Activities 105

Small Business Mavericks

APRIL 22, 2011

Here are those 3 benefits: Fresh Content – Every time you write a blog post, you add fresh content to your website. There are other benefits to blogging, but these are three of the biggest SEO benefits. Of course, you only get these benefits if your blog and if you blog in the right manner. Do you have a company blog ?

Small Business 168

Small Business SEO Case Study Press Release 168

Small Business Mavericks

OCTOBER 4, 2012

Google does more than help searchers find information online. It also helps content producers come up with good ideas for their content. These 4 unusual keyword research tools are perfect for webmasters and content producers come up with ideas. Google Trends will tell you. I encourage you to use them.

Research 156

Research Google Tools Trends 156

Small Business Mavericks

DECEMBER 23, 2013

Google Analytics is rolling out a new feature. It’s called Content Grouping. You simple take a collection of URLs and group them into a content grouping category so that you can view aggregated metrics and analyze them. If you find that the content grouping isn’t that popular, then stop blogging on that topic.

Groups 101

Groups Groups Content Aggregator 101

Small Business Mavericks

AUGUST 14, 2012

But Google has finally announced that Google+ custom URLs are on the way. When these are finally rolled out, there will be a huge run on Google+ custom URLs. Instant branding, instant reputation management, instant enhanced SEO, and instant social network on steroids. I knew it would happen eventually.

Google 101

Google Brands URL Reputation 101

Small Business Mavericks

SEPTEMBER 29, 2015

You can actually publish a print book and have it rank in Google Books, which has the potential to get you ranked for important keywords associated with your business. If you publish routinely to your blog, send links to that content in your newsletter. SEO doesn’t all have to be about your online activity.

Activities 70

Activities SEO Newsletter Survey 70

Small Business Mavericks

MARCH 22, 2013

Like all things related to SEO, photo optimization is bound to change as well. In fact, Google+ recently added photo search for Google+ users. That means photo optimization is a new opportunity for small business owners and businesses that want to rank better inside Google+ (and who doesn’t?).

Google 79

Google Geotagging How To Small Business 79

Small Business Mavericks

JANUARY 25, 2012

Search engine optimization (or SEO) is often made out to be some strange and scary beast that only professionals dare go near. In reality, SEO is a tame beast. Sure, once you get past the basics, SEO can be time consuming, and perhaps even frustrating at times, but in reality, it’s still a simple concept.

SEO 93

SEO Engineering Travel Process 93

Small Business Mavericks

OCTOBER 3, 2013

More and more, online marketers are talking about content marketing in terms different than they were a few years ago. Before Google Panda, you hardly heard the term “content marketing.” Content marketing is a little difficult to define. Content marketing is in an ever state of flux. Write it down.

B2B 119

B2B Content Marketing Class 119