Direct Marketing Observations

article thumbnail

Does Good Content Matter Anymore?

Direct Marketing Observations

We’re content starved. The emergence of tablets and mobile devices has only enhanced our desire to consume digital content. When content producers cannot meet the demands of a ravenous public, things can get ugly and the public walks-digitally speaking. Good content is getting lost in the firehose of bad content.

Content 220
article thumbnail

The Conundrum of Content

Direct Marketing Observations

Others are getting my good content. Or maybe I should just say they are getting my content, whether it’s good or not, well that’s in the eyes of the reader now isn’t it? Being a content producer is brutal, it’s hard and it never ends. No longer is average content acceptable. Sometimes it sucks.

Content 207
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Content is under scrutiny? It’s about time.

Direct Marketing Observations

I don’t dispute blog posts like this Why Content Curation Is Here to Stay. What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. and that in and of itself can be revealing-sometimes content that you think is going to be worthwhile turns out to be crap.

Content 162
article thumbnail

SEO and Social Media are Inextricably Joined at the Hip.

Direct Marketing Observations

Which means for most of us, reputation management means trying to control or do something about the bad comments that show up on Google’s first page of search results about our brand. Create shareable content. Proactively share content. SEO and Social Media are inextricably joined at the hip. Make sharing easy.

SEO 162
article thumbnail

Search Results and Quality Content is an Oxymoron

Direct Marketing Observations

Thus this post could have easily been titled, “Content for content’s sake&# or “Crappy content for search engines&# , or “The difference between worthless content and worthy content&#. Good content takes time. Like it or not we are a search driven society.

Content 174
article thumbnail

The Dawn of Social Mediocrity

Direct Marketing Observations

You search for them every day on Google. Google gives you relevant results from a) your Google Plus peeps and then b) the most relevant, most SEO’d results. The more content that is created, the more that you have to choose from. You like western saddles. Is that a good user experience ?

SEO 182
article thumbnail

This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

In January, 2000, few people had heard of Google. I’ll add a couple of thoughts directed squarely at the corporate side of this discussion that relate to content, trust and brands. Today anyone can produce content and distribute to a potentially sizeable market. Tags: SEO/SEM. Online advertising was banners and e-mails.

Industry 143