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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

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Differences Between Custom Events and Custom Conversions

Jon Loomer

I use Google Tag Manager to manage my pixel, which helps me create custom events that fire based on a timer (how long someone spends on a page), scroll depth, engagement with embedded YouTube videos, and more. I’ve created custom events for many actions that provide signals for deep engagement with my content.

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Directory Submissions for Backlinks: Tips n’ Tricks to Get Some Love from Google

Harp Interactive

The more that relevant websites link to your website, the better Google likes you. Similarly, when a website links to your website, Google considers it a recommendation or a vote of confidence and increases your ranking. The best way to get back-links is to create valuable content; create it and they will link!

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10 metrics to track influencer marketing success in 2024

Sprout Social

Reach refers to the number of people who saw your content. Impressions are the number of times your content was shown or viewed, regardless of whether someone interacted with it. Audience growth This metric refers to an increase in the brand’s social media followers due to influencer collaborations.

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Google Quality Rater Guidelines 2014

Bill Hartzer

I just got ahold of the latest copy of Google’s Quality Rater Guidelines, with a date of March 2014. Here’s a copy of the Table of Contents of the Quality Rater Guidelines: Part 1: Page Quality Rating Guideline. Most websites add or change content over time. Part 2: Utility Rating Guideline.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. URL shortener. dark social.

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

And they work with Google Analytics. Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. They’re required by Google Analytics.). Campaign content. You can create UTMs using the Google UTM generator, then paste the links into your social media posts.