Adam Sherk

OCTOBER 20, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.

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Press Release Twitter URL RSS 145

Adam Sherk

JULY 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information. Watch and judge for yourself.

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Press Release Video Yahoo Microsoft 102

Webbiquity SMM

DECEMBER 28, 2010

To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. On-page optimization (content, headings, meta tags). Blogs are a source of fresh content, which search engines love.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Adam Sherk

MAY 26, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? Some may consider this issue a worthwhile trade-off, if they feel they will gain greater overall exposure through a third-party site than they would by hosting their releases on their own site.

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Press Release Social Media Syndication Hosting 102

Writtent Blog

NOVEMBER 12, 2013

SEO as we know it is actually gone forever. The most recent Hummingbird update to Google’s search algorithm was a final nail in the coffin of an industry that had been in decline since the major Panda update in 2011 that affected as many as 30% of all search results. Google PageRank May Be Dying. Google Hummingbird.

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SEO Content Marketing Press Release 95

Laurel Papworth

JULY 1, 2015

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release? Let’s tame it.

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Press Release Social Media WordPress How To 40

Small Business Mavericks

FEBRUARY 26, 2011

» Content Farms: Did Google Go Far Enough? Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. Indeed, did Google go far enough? 3 result was from eHow, which is on Google’s list of “content farms.&# Pardon the digression.

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Google Content Case Study Press Release 150

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Social Media Press Releases and Blogger Outreach.

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Press Release Tools Tips Vocus 194

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

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Google Tips Bookmarklet SEO 216

Adam Sherk

JULY 9, 2013

Mining keyword research, analytics and competitive data to identify new evergreen content opportunities does not always get the attention it deserves from busy editorial teams, despite this being an area with considerable upside for publishers. Keyword Research for Content Planning. Step 7: Finalize your targets.

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Research Content Hitwise Adwords 183

Adam Sherk

DECEMBER 2, 2009

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. Both rightly deserve credit for increasing awareness industry-wide.

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Vocus SEO Social Media Press Release 166

Adam Sherk

SEPTEMBER 3, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. This is data driven and not an “arbitrary decision.”

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News Google Tips Press Release 158

Proactive Report

MAY 8, 2014

If you’re one of the smart PR pros who has learned how to optimize content for search engines you’ve been writing pithy headlines that are under 65 characters. Google has changed the way they display content on a search results page. The news display rules are not being used on the description content.

SEO 71

SEO Press Release Tips Mobile 71

Convince & Convert

MAY 16, 2013

Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. Every time you have a press release, have you ever thought about investing a few hours searching for places to manually post your news? Be sure to Google “ write for us ,” “ submit guest post ” and other similar phrases.

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Real Estate Press Release Google News 149

Proactive Report

AUGUST 8, 2009

Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Google followed suit and the PR profession has never been the same since. Listen to the recorded webinar about Online Press Releases.

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Press Release Yahoo Syndication News 40

Proactive Report

AUGUST 8, 2009

Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Google followed suit and the PR profession has never been the same since. Listen to the recorded webinar about Online Press Releases.

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Press Release Yahoo Syndication News 40

Adam Sherk

NOVEMBER 23, 2009

Google saga today, as the Financial Times reports that discussions have taken place between News Corp and Microsoft on an exclusive deal with Bing that would lead to News Corp blocking its news sites (such as The Wall Street Journal ) from Google. Google-less? – If You de-Index Will They Still Come?

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News Google Hitwise Press Release 101

Writtent Blog

MAY 16, 2013

SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive. But balancing search engine optimization with content marketing does not limit creativity. what types of content they prefer. It’s up to the SEO copywriter to follow thought leaders and keep up with best practices and trends.

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SEO Press Release Engineering Hubspot 98

Webbiquity SMM

MARCH 13, 2019

Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). He actually said to me, “No one searches at Google for a recruiting firm.” Ultimately, they can be exponential.

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Engineering Social Media Hubspot Marketing 137

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

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News Google SEO Postrank 274

Bill Hartzer

FEBRUARY 10, 2015

Most of those SEO techniques are now listed in Google’s Webmaster Guidelines as being unacceptable. The are grounds for an algorithmic penalty or even worse: a manual penalty from Google. Still others have nothing to do with SEO. 10 Press Release Distributions (1 Press Release submit in 10 Sites).

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SEO Press Release Directory Engineering 60

Proactive Report

JUNE 27, 2014

A few weeks ago I wrote about how the Google Panda 4.0 update was affecting PR content. Several SEO experts opined that the reason for this drop was the proliferation of “spammy” press release content on these newswire websites. ” Recommended press release content quality factors.

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Industry Press Release Google Guidelines 69

Adam Sherk

MAY 14, 2013

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. Recommended Tactics. Link reclamation.

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Publishing Module Syndication Badge 209

Proactive Report

JUNE 2, 2014

Join us for the webinar June18, 2014 at 10 am Pacific, 1 pm Eastern and get all the insider tips on how Panda is affecting your news content. About 10 days ago Google started the roll out of Panda 4.0 – a major update to their search algorithm. Whether your news content ranks in search is important.

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Press Release SEO News Google 98

Webbiquity SMM

MARCH 12, 2012

How can you make a press release more friendly to blogs, Twitter and search engines? How to Turn a Blog Post into a Press Release by ProBlogger. Guest blogger Jon Gelberg contends that “you don’t have to be Apple or Google or Sony to get the attention of the press. Small Business…Big Coverage!

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Vocus Press Release Tips Blogger 188

Small Business Mavericks

APRIL 22, 2011

Here are those 3 benefits: Fresh Content – Every time you write a blog post, you add fresh content to your website. There are other benefits to blogging, but these are three of the biggest SEO benefits. Of course, you only get these benefits if your blog and if you blog in the right manner. Do you have a company blog ?

Small Business 168

Small Business SEO Case Study Press Release 168

Webbiquity SMM

DECEMBER 6, 2010

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog.

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Press Release Social Media Social Bookmarking Blogger 211

Writtent Blog

MAY 26, 2014

SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. All you need is a content strategy. A listing near the top of Google can deliver more traffic than banner ads, email, and print media combined! Content creation.

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SEO Hubspot Press Release Engineering 97

ProBlogger

JULY 30, 2014

Getting on Google News. Everybody knows that the world of SEO is changing. As Google’s algorithms get ever more efficient at filtering out good content from bad, more and more companies are turning to content marketing and guest posting to increase their Google page rank and appear higher up searches.

News 52

News SEO Google Press Release 52

Small Business Mavericks

APRIL 29, 2011

Unloads Delicious Kudos To HubPages » Revamping Old Content About once a year or so you should go through your old content and update it. This includes your static content, blog content, and maybe even your social media content. And still other content will need a major overhaul.

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Content Hubpages Case Study Press Release 156

Adam Sherk

DECEMBER 1, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google News Sitemaps New Format Help Publishers? by Adam Sherk on December 1, 2009 In November Google announced a new format for Google News Sitemaps with several changes including new tags that provide additional detail on each submitted article.

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News Publishing Google Press Release 104

Danny WhatMough

AUGUST 12, 2013

My full comments are below: Foremski’s problem is one that seems to afflict many other journalists and it’s an automatic conclusion that PR is intrinsically linked to journalists and press releases. I don’t see any of that as a threat to PR, I see that as a threat to SEO and an opportunity for PR. Very likely.

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Press Release SEO Paid Search Reputation 85

Josh S Peters

JANUARY 4, 2013

One of the new features (and an encouragement to get at least 1 post per week done) is to publish a Search and Social weekly that rounds up the best / most important articles I’ve read the past week on search / SEO and social media. Google Cutts: Links From Press Releases Won’t Help.

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Press Release Social Media SEO Report 180

SocMed Sean

JUNE 23, 2017

Robert is a content and marketing specialist at one of the leading essay writing companies. He graduated with honors from Columbia University with a degree in Marketing and Advertising Previously, he worked as a content marketing manager for a tech software firm. This week we welcome guest blogger Robert Everett.

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Organization Mobile Apple SEO 182

Adam Sherk

MAY 12, 2010

So “borrowing” content isn’t a Web-only phenomenon, it’s just a lot easier to spot now. Shifting from poaching content to paying for it, it really is no wonder that the AP seems so threatened by Google. A wire service’s whole business model is built around selling the same content to as many news outlets as possible.

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Content Aggregator Press Release Syndication 116

Small Business Mavericks

FEBRUARY 10, 2011

Well, there are several things you can do right now to improve your SEO. In just a couple of weeks, you can improve your SEO tremendously. Here are the top 5 ways to improve your SEO right now. Here are the top 5 ways to improve your SEO right now. Build quality inbound links and you’ll have staying SEO power.

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SEO Case Study Press Release Small Business 87

Adam Sherk

JANUARY 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

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Study News Press Release Report 147