Keyhole.co

MARCH 11, 2024

Are you seeking to optimize your LinkedIn presence by tracking its growth and performance? Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Yet, simply being active on LinkedIn won’t guarantee success. Let’s get started!

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Template Templates Analytics LinkedIn 52

Social Media Strategies Summit

FEBRUARY 4, 2021

Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands. Consider the following statistics from LinkedIn: 94% of B2B marketers use LinkedIn for content marketing.

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B2B LinkedIn Strategy Brands 130

Buffer Social

DECEMBER 7, 2023

Think about five content creators you admire. I joined LinkedIn hoping for opportunities, but my sporadic and lackluster posts went unnoticed, and my online presence was, to put it bluntly, a flop. Anchor your content strategy on the 3 Whats Before 2019, my content creation was like throwing spaghetti at the wall.

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Tips Content Startup LinkedIn 112

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. This content explosion isn’t imagined. We were curious too: why put the link in comments on LinkedIn?

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Keyhole.co

FEBRUARY 5, 2024

Linkedin has become the cornerstone of professional social networking for businesses and employees alike. LinkedIn audits are a fundamental part of any yearly brand spring clean. In this article we’ll cover nine major areas to focus on, with tips on how to optimize your content. What is a LinkedIn audit?

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LinkedIn How To Privacy URL 52

Pam Moore

JULY 13, 2020

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Is Your Content IRRESISTIBLE? You need irresistible content. Winning! :).

eBook 141

eBook Content Findability Template 141

Sherrilynne Starkie

JULY 28, 2012

LinkedIn rolled out a new look and feel for its homepage this week. LinkedIn has refreshed the look and feel of updates in the stream with richer visuals for easier scanning and viewing. Content curation on the rise. Content curation on the rise. LinkedIn Redesigns Homepage, Makes It Much More Social.

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Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Despite this, there is still some hesitancy in sharing light-hearted, informal content. What are LinkedIn analytics? But this is not so!

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LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Despite this, there is still some hesitancy in sharing light-hearted, informal content. What are LinkedIn analytics? But this is not so!

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Hootsuite

DECEMBER 5, 2022

I wanted to see if LinkedIn pods actually worked or if they were just a waste of time. For those of you who don’t know what a LinkedIn pod is, it’s basically a group of people who agree to like, comment and engage with each other’s posts. Here’s what I learned from my experience with LinkedIn pods.

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Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. For instance, I would look at the content ranking for a specific keyword and try to emulate it in my content.

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Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

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B2B LinkedIn Tips Marketing 148

SocMed Sean

JUNE 9, 2013

No, this isn’t another one of those anti-Google+ posts and no…it isn’t one of those reverse psychology attempts to actually trick you into visiting my Google+ page. In fact, I really don’t want you to visit my Google+ page and I have a good reason for it.

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Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Knowing their interests will help you craft more engaging social media content.

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Social Media How To Survey Analytics 215

Waxing UnLyrical

SEPTEMBER 12, 2019

Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product.

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Content Marketing Case Study Study 150

Later

MAY 28, 2021

LinkedIn is no longer just for job hunting. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand . While LinkedIn is a unique space to network and develop connections, it’s also full of potential for brand marketing.

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yMarketingMatters

MARCH 14, 2017

Understanding the difference between these content updates – and doing both – can get you more exposure, followers and connections for you and your business. – Select Public + Twitter to have your post visible on both your LinkedIn and Twitter accounts. Learn more about Twitter on LinkedIn.

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Social Media Strategies Summit

NOVEMBER 14, 2019

With over 610 million members , LinkedIn is the world’s largest professional networking site. As LinkedIn has matured, it has become a cohesive platform that offers professionals the ability to seamlessly connect with one another, build their networks and identify new opportunities. 1 General Electric Showcases Their Innovations.

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Class LinkedIn Brands Microsoft 100

Hootsuite

FEBRUARY 2, 2022

Can you schedule posts on LinkedIn? If you came here for help after unsuccessfully searching for the scheduling option on LinkedIn, we’ve got good news. That’s because there is no native built-in LinkedIn scheduler. You need a third-party tool (like Hootsuite) to schedule LinkedIn posts. Then, select LinkedIn.

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LinkedIn HootSuite How To Publishing 100

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. The Old Model.

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Google Content URL SEO 193

Sherrilynne Starkie

FEBRUARY 16, 2013

Your content marketing program is taking off. Someone has taken your original content and is using it online as if it were their own. Google Alerts are a great free tool that can help. You’ll get a notification direct to your inbox if some scrapes or copies your content. Related posts: New LinkedIn endorsements.

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Content Marketing Notification Creative Commons 318

Sherrilynne Starkie

MARCH 9, 2018

Top Five: Google and women led businesses. This week's must-know social media news includes stories about Google, LinkedIn, Facebook and Twitter. And video is now 80 per cent of the Internet content use. Google now lets the world know that. LinkedIn's Career Advice feature is the Match.com of mentorship.

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Google API Microsoft LinkedIn 123

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

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Organization LinkedIn Strategy Social Media 104

Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

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Influencer LinkedIn B2B Industry 88

Social Media Strategies Summit

FEBRUARY 1, 2024

But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Step #1: Identify Your Social Media Competitors Google might seem like an odd place to start a social media audit.

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Analysis Social Media How To Hashtag 186

Pam Moore

JULY 5, 2017

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? What content is converting to real business? What content is producing the most leads? What content your audience likes? What content is truly engaging your audience?

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Analytics Google Metrics ROI 167

Keyhole.co

DECEMBER 5, 2022

LinkedIn is a platform with a professional pulse. LinkedIn allows you to conduct market research and gain accurate insights. But this needs the data-driven and proactive approach of LinkedIn competitor analysis. As mentioned before, LinkedIn is on the professional spectrum of social media sites. Content benchmarking.

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Analysis LinkedIn Research How To 52

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs.

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LinkedIn Engagement Statistics Microsoft 239

Pam Moore

AUGUST 17, 2020

? ?. SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. LinkedIn has more than 700 million members in more than 300 countries and regions worldwide.

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LinkedIn Tips Brands Training 78

Idaconcpts

MARCH 5, 2011

In a move “to encourage a healthy web ecosystem,” Google recently announced a major change to its search algorithm – a move to devalue so-called “content farms” that primarily copy content from other websites, and sites that offer little or no value-added content for users. Share this on LinkedIn. Tweet This!

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Google Content Technorati SEO 146

Sprout Social

APRIL 6, 2020

With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013.

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Education LinkedIn Hashtag Communities 102

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business. How to get the list uploaded to LinkedIn.

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Software LinkedIn Content management systems How To 107

Pam Moore

JULY 13, 2020

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Is Your Content IRRESISTIBLE? You need irresistible content. Winning! :).

eBook 78

eBook Content Findability Template 78

Oktopost

MAY 23, 2023

But anyone who has been involved in content creation for more than 5 minutes will no doubt be a little cautious around the copy-paste routine. Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests the widest audience possible, right?

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Social Media Content Marketing ROI 91

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No! On the metrics to use when analyzing content: Metrics are client driven. We welcomed two high profile editors: Jon Gelberg of Inc. A3 (cont.)

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Content Metrics Banking Consultant 188

Almost Savvy

AUGUST 10, 2011

If you’re still wondering if you ought to bother spending time getting to know yet another social network, I’ve got one big reason you might want to give Google+ a try. I’ll be addressing those features and how to get started using Google+ in the next few posts. Google Search. I’m a huge Google fan.

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Google Engineering Yahoo Reputation 278

Buffer Social

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  But, during my day job, I noticed that quality content (blogs and web copy readers would actually engage with) was missing from most service offerings. 

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Content Tourism Price Construction 99