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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Social

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 95
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10 Things That Expose Good Sites to Google Panda

Adam Sherk

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter.

Sites 278
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A digital media framework for smart marketing communications

Sherrilynne Starkie

In fact, we’re spending about a half an hour more each day consuming news content. It includes partnerships, alliances, syndicates and more. Owned Media is self-published content. Today Owned Media includes digital content, and the central hub is usually the company website. We also recommended Google AdWords.

Marketing 367
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Content Curation: How to Do It the Right Way (Plus Tips and Tools)

Hootsuite

Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. What is curated content? What is curated content? This curated content definition isn’t complicated.

Curation 145
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Syndication Best Practices: Reduce the Risk of Being Outranked for.

Adam Sherk

However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original.

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Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

Canadians love their community newspapers; it’s where they turn for local news and information about sports, entertainment and events. Community papers are now largely filled with generic, syndicated content and semi-advertorial stories and columns. They even like to see the local advertisements. But there’s the rub.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

In fact, we’re spending about a half an hour more each day consuming news content. It includes partnerships, alliances, syndicates and more. Owned Media is self-published content. Today Owned Media includes digital content, and the central hub is usually the company website. We also recommended Google AdWords.

Marketing 195